Apple launches new Apple Watch Pride Edition bands, faces

Posted:
in Apple Watch edited May 24
Apple has launched its new Pride Edition Apple Watch bands, and watch faces, released in support of the global LGBTQ+ community.




Continuing its long-standing support for LGBTQ+ advocacy, the bands were launched on Tuesday, after the discovery late on Monday that marketing materials arrived at Apple Stores.

The 2022 releases of the Pride Edition bands consist of two variants. The main Pride Edition Sport Loop follows the usual Sport Loop design, complete with a wide rainbow and white edging.

This time, Apple uses a new technique to remove several of the double-layer nylon-woven textile loops in the band. This enabled the design to incorporate the word "Pride" on the band, written in cursive and with a three-dimensional feel.

There is also a new App Clip functionality within the band packaging, to make it easier for users to apply the new matching watch face.

The second band is the Pride Edition Nike Sport Loop, with a rainbow incorporating black stripes that match Nike's Be True campaign.

Both the Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available now, priced at $49.

There are two new faces celebrating Pride for you to use on the Apple Watch
There are two new faces celebrating Pride for you to use on the Apple Watch


For 2022, there are two watch faces being introduced. The first is the Pride Threads watch face mirroring the Sport Loop colors, with users able to move the threads by rotating the digital crown.

The other is the rainbow-colored Nike Bounce face, incorporating the time in a bold font, the Nike logo, and a multi-colored gradient background.

Accompanying the new additions is a Shot on iPhone Pride campaign, which will use imagery from an "illustrious group of intersectional creatives, celebrating present-day queer pioneers in places of historic significance to the LGBTQ+ movement," said Apple.

This includes featuring works on Apple's Instagram account from photographers including Ryan McGinley, Evan Ebally Atwood, Meinke Klein, Caia Ramalho, Lydia Metral, and Collier Schorr.

Read on AppleInsider

Comments

  • Reply 1 of 7
    Of course 
  • Reply 2 of 7
    DAalsethDAalseth Posts: 2,046member
    The Pride Threads face is nice, but a bit hard to read. I like the Nike one better, but don’t really want to be wearing a Nike logo. 
    watto_cobra
  • Reply 3 of 7
    riverkoriverko Posts: 149member
    DAalseth said:
    The Pride Threads face is nice, but a bit hard to read. I like the Nike one better, but don’t really want to be wearing a Nike logo. 
    The Nike faces are usually nice. But if one doesn’t have Nike Edition, cannot really use it…  Which is kind if shame…
    DAalsethwatto_cobra
  • Reply 4 of 7
    macxpressmacxpress Posts: 5,300member
    I don't like the new pride face...its hard to read. I had to switch it back to what I had before. Sucks :( 

    The Nike one looks nice though. 
    edited May 24 DAalsethwatto_cobra
  • Reply 5 of 7
    darkvaderdarkvader Posts: 844member
    Why can't Apple make a single watch face that isn't garbage?

    All I want is the digital time with seconds, the date, and maybe the weather, with no stupid analog crap crudding up the face.  Without that, it's useless as a watch.

    But no such face seems to exist.
  • Reply 6 of 7
    macguimacgui Posts: 2,148member
    darkvader said:
    But no such face seems to exist.
    And yet hundreds of Apple Watches have been sold. /s
    watto_cobra
  • Reply 7 of 7
    mattinozmattinoz Posts: 1,851member
    The background off version of threads seems to like it would be far better both look and function. 
    watto_cobra
Sign In or Register to comment.