Tim Cook says 'stay tuned' to see how Apple will evolve AR with humanity
Apple CEO Tim Cook has repeated how excited he is by AR, but now also emphasized how the company is working to make products that put "humanity at the center of it."
Tim Cook has regularly spoken about being excited over AR and what it can offer, without ever detailing anything about Apple AR plans. In a short new interview, though, he has both talked up the future of AR, and made it clear where Apple sees the challenges of it.
"I am incredibly excited about AR as you might know," he told China Daily, "and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day."
"Right now, as an example, we have over 14,000 ARKit apps in the App Store which provide AR experiences for millions of people around the world," he continued. "But I think despite that, we're still in the very early innings of how this technology will evolve."
"I couldn't be more excited about the opportunities we've seen in this space," said Cook, "and sort of stay tuned, and you'll see what we have to offer."
Previously, Cook has also said that AR needs to avoid "distracting [users] from the physical world and your physical relationships."
Read on AppleInsider
Tim Cook has regularly spoken about being excited over AR and what it can offer, without ever detailing anything about Apple AR plans. In a short new interview, though, he has both talked up the future of AR, and made it clear where Apple sees the challenges of it.
In this @ChinaDailyUSA interview, @tim_cook was asked about AR and VR headsets...watch his response... Reality is coming@mingchikuo @Scobleizer @CharlieFink @SkarredGhost @CapStark7 pic.twitter.com/tJz5j9dBVB
-- Csar (@cesarberardini)
"I am incredibly excited about AR as you might know," he told China Daily, "and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day."
"Right now, as an example, we have over 14,000 ARKit apps in the App Store which provide AR experiences for millions of people around the world," he continued. "But I think despite that, we're still in the very early innings of how this technology will evolve."
"I couldn't be more excited about the opportunities we've seen in this space," said Cook, "and sort of stay tuned, and you'll see what we have to offer."
Previously, Cook has also said that AR needs to avoid "distracting [users] from the physical world and your physical relationships."
Read on AppleInsider
Comments
I’m sorry, but even if you hate Apple through and through for whatever reason, you must acknowledge they have developed hot after hit, are more exciting than any other tech company, execute impossible dreams nearly perfectly to make them reality, and unlike Microsoft, they don’t ditch them a couple years later. They iterate and iterate until it’s perfect snd then build on that some more. Your take just doesn’t align with the real world.
He probably did. Where I am is under mask-required-indoors because of a spike in Omicron outbreaks. The last thing I want is to go into a store where some yahoo is unmasked because it's his choice based likely on something he read on Face Book and not the health care professionals who required the mandate.
Isolation from the rest of the world is exactly what I what in a headset that can deliver VR. There are time when the rest of the world just fks with your head and it's nice to virtually get some place you can't visit by walking out your front door.
AR on the street is not the same thing, and we don't really know what AR/VR or AR-VR madness Tim is conjuring. I'd like to see something like some sci-fi device that takes me on a realistic virtual vacation without the danger of turning me into a Manchurian Candidate.