Apple asks suppliers to make 90 million iPhone 14 units

Posted:
in iPhone
Tech analysts are projecting a shrinking global smartphone market, but Apple is expecting the iPhone 14 family to keep pace with 2021's demand levels.

iPhone 14 Pro renders
iPhone 14 Pro renders


Apple seems confident despite analysts' predictions and is reportedly asking its suppliers to build at least 90 million next-generation iPhones.

In fact, Apple anticipates to assemble 220 million iPhones in total for 2022 according to Bloomberg.

Apple has weathered the pandemic-era slumps well. Mac shipments, for instance, grew in Q1 2022 even though the broader PC market slumped.

In Q2 2022, Apple saw its best market share since 2012, holding 16% of the global market.

Apple's iPhone also took 62% of Q1's global market share for devices costing over $400, suggesting that Apple's target audience is still willing to spend on a high-end device.

Read on AppleInsider

Comments

  • Reply 1 of 12
    It seems unlikely that such figures are accurate. Apple has numerous manufacturers and a complex supply chain. It would need a lot of leaks from many sources to know this. I doubt many inside Apple know the real figures and I’m sure there’s a lot of forwarding planing, variable quantities with scheduled deliveries and options depending on how well sales go.
    JP234muthuk_vanalingam
  • Reply 2 of 12
    JP234JP234 Posts: 210member
    Let's see, 90 million X $1000 = $90 billion (plus options, accessories & AppleCare)

    WOW! Is that possible? Even for Apple? If they pull that off, my shares are going to pay for a new car!
    danox
  • Reply 3 of 12
    jdiamondjdiamond Posts: 105member
    Apple made almost $90 billion last quarter alone!
    JP234
  • Reply 4 of 12
    designrdesignr Posts: 740member
    Before anyone gets too excited, realize that even if this leak is true, Apple's manufacturing agreements likely have a lot of flex built into them to easily adjust to demand. It could be they are planning for 90m but could flex down to 70m (or even less) and up. They are unlikely to be "buying" 90m phone out the gate.

    P.S. You can learn nothing from out-of-stock indicators and slipping delivery dates either...because we know nothing about how many they had ready at launch. In fact, this has become an intentional part of Apple's release plans for years. Predictable as the sun rising. MacBook Air M2 is the latest here. We're only just now getting some sense of the least desired versions of the product based on the—very few but still emerging—discounts on specific configurations.
    muthuk_vanalingam
  • Reply 5 of 12
    The real number to ponder is that Apple will be building 220 million iPhones in the coming model year (which basically coincides with Apple’s fiscal year). 
  • Reply 6 of 12
    h4y3sh4y3s Posts: 69member
    220M/365.25/3600=7 iPhones/second!
    Do any of you know how many production lines they have or
    how long it takes for a single iPhone to be assembled, tested, boxed?
  • Reply 7 of 12
    fred1fred1 Posts: 985member
    I hope it’s true so there will be enough units available for purchase, unlike with the iPad Mini 6 and the new MacBook Air. 
  • Reply 8 of 12
    danoxdanox Posts: 1,173member
    JP234 said:
    Let's see, 90 million X $1000 = $90 billion (plus options, accessories & AppleCare)

    WOW! Is that possible? Even for Apple? If they pull that off, my shares are going to pay for a new car!
    Good Luck, New car next year with a new garage….
  • Reply 9 of 12
    h4y3s said:
    220M/365.25/3600=7 iPhones/second!
    Do any of you know how many production lines they have or
    how long it takes for a single iPhone to be assembled, tested, boxed?
    You underestimate by a factor 24. 
    muthuk_vanalingam
  • Reply 10 of 12
    designrdesignr Posts: 740member
    fred1 said:
    I hope it’s true so there will be enough units available for purchase, unlike with the iPad Mini 6 and the new MacBook Air. 
    I can almost guarantee there will be nearly immediate shipping date slips. If you get in immediately, you'll be good. But this is part of Apple's playbook.

    There are "enough units available for purchase" but Apple closely manages inventory and keeps things tight in the first several weeks to a) see what actual demand is, and b) create scarcity and buzz.

    There are other factors too I'm sure. One of which is there is limited manufacturing capacity. They—or their vendors—are unlikely to build more to deal with peak demand times. This peak demand often happens at the start of a product release timeline. Think of it a bit like the phone system or the road system. These are designed for typical volume, not for maximum volume and throughput. Manufacturing is the same.
  • Reply 11 of 12
    cg27cg27 Posts: 172member
    h4y3s said:
    220M/365.25/3600=7 iPhones/second!
    Do any of you know how many production lines they have or
    how long it takes for a single iPhone to be assembled, tested, boxed?
    You underestimate by a factor 24. 
    Actually it seems he did factor in 24 hrs/day but omitted it from what he showed in the equation.  

    What’s remarkable about 7/second is not only the supply (manufacturing) side but the demand side.

  • Reply 12 of 12
    cg27 said:
    h4y3s said:
    220M/365.25/3600=7 iPhones/second!
    Do any of you know how many production lines they have or
    how long it takes for a single iPhone to be assembled, tested, boxed?
    You underestimate by a factor 24. 
    Actually it seems he did factor in 24 hrs/day but omitted it from what he showed in the equation.  

    What’s remarkable about 7/second is not only the supply (manufacturing) side but the demand side.

    Yes, iPhone costs as much as a refrigerator or HDTV. Apple can sell more than 10 million iPhones just for a preorder weekend. Another thing is theses sales are spread all over the world. 
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