Google Pixel team burns Apple on Twitter -- from an iPhone

AppleInsiderAppleInsider
Posted:
in General Discussion
Maybe the words "Twitter for iPhone" should be made a lot bigger, because Google Pixel's marketing team have become just the latest to diss Apple online -- from an iPhone.




Surely, surely, this is now being taught in every marketing class in the world. Marketing 101 has got to include the commandment that if you are going to promote a product, you don't do it using a rival's one.

It's not like that's a difficult message to teach, but then it could be done shorter. if you're marketing anything but iPhones, don't use iPhones to do it.

Google Pixel's marketers latched on to how Apple -- hopefully inadvertently - used the #TakeNote hashtag popularized by the Utah Jazz NBA team. As then spotted by Twitter user Ian Zelbo, Google pounced.

Twitter for iPhone police @MKBHD pic.twitter.com/f7ayNZBRMA

-- Ian Zelbo (@ianzelbo)


Apple taking that hashtag is awkward -- as Utah Jazz originally tweeted, before removing the comment -- and perhaps Google does have something for NBA fans. That would make its tweet both fair game against Apple, and potentially useful to customers.

But instead, it was tweeted from an iPhone and for the thousandth time, the message becomes that everyone prefers iPhone, even the makers of a rival smartphone.

Seriously, everyone. As long ago as 2013, T-Mobile's CEO gushed about the Samsung Note 3 on Twitter - from an iPhone. And Huawei employees got demoted and their salary cut $728 per month for one tweet promoting the company via an iPhone.

In 2018, Samsung sued a Russian "brand ambassador" for $1.6 million after she used an iPhone X instead of whatever Samsung junk she was paid to push.

Then there's Microsoft's Joe Belfiore, who in 2016 tweeted from an iPhone instead of a Microsoft Windows phone. He claimed he had an excuse, though.

Oprah Winfrey didn't. But then she was never so foolish as to promote a rival phone via an iPhone. No, in 2012, she put her stature and recommendation behind a promo tweet for the Microsoft Surface -- sent from her iPad.

Forget Marketing 101. Twitter should sell an app that just looks for the words "Twitter for iPhone" and makes PR people confirm they want to be that daft.

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Comments

  • Reply 1 of 10
    lkrupplkrupp Posts: 10,557member
    Hilarious!
    williamlondonAlex_Vwatto_cobra
  • Reply 2 of 10
    ravnorodomravnorodom Posts: 702member
    Ha ha. iPhone is the de facto for promoting any phones. Period.
    rob53Bart Ywatto_cobra
  • Reply 3 of 10
    omasouomasou Posts: 594member
    In college, I sat in a marketing class that my roommate was taking b/c an executive from Xerox was presenting. In that meeting he said and I am paraphrasing b/c it has bee so long but I always remember the gist of it... "we NEVER mention the competition in our ads...b/c we don't have to.
    rob53muthuk_vanalingamscstrrfCluntBaby92viclauyycravnorodomBart Ywatto_cobra
  • Reply 4 of 10
    rob53rob53 Posts: 3,260member
    omasou said:
    In college, I sat in a marketing class that my roommate was taking b/c an executive from Xerox was presenting. In that meeting he said and I am paraphrasing b/c it has bee so long but I always remember the gist of it... "we NEVER mention the competition in our ads...b/c we don't have to.
    How true. Mentioning a competitor shows that you can't stand on your own product's strengths. 
    chiaCluntBaby92ravnorodomBart Ywatto_cobra
  • Reply 5 of 10
    holmstockdholmstockd Posts: 85member
    rob53 said:
    omasou said:
    In college, I sat in a marketing class that my roommate was taking b/c an executive from Xerox was presenting. In that meeting he said and I am paraphrasing b/c it has bee so long but I always remember the gist of it... "we NEVER mention the competition in our ads...b/c we don't have to.
    How true. Mentioning a competitor shows that you can't stand on your own product's strengths. 
    While this is TRUE when you are on top, because the iPhone is the defacto standard, you (being the competition) have to call them out to get any recognition to be noticed. Otherwise, you will still be ignored.
    ronnwatto_cobra
  • Reply 6 of 10
    mac_dogmac_dog Posts: 1,070member
    omasou said:
    In college, I sat in a marketing class that my roommate was taking b/c an executive from Xerox was presenting. In that meeting he said and I am paraphrasing b/c it has bee so long but I always remember the gist of it... "we NEVER mention the competition in our ads...b/c we don't have to.
    Sort of like politics. If you have a clear and meaningful message to your constituents about your policies, you wouldn’t have to use redistricticting and obfuscation toward your opponents. 
    Bart Ywatto_cobra
  • Reply 7 of 10
    KuyangkohKuyangkoh Posts: 838member
    Hehehehehe OPSie
    Bart Ywatto_cobra
  • Reply 8 of 10
    JinTechJinTech Posts: 1,035member
    Smooth move Google. This just goes to show you that people in marketing generally prefer a better quality product, the iPhone.
    CluntBaby92ravnorodomBart YAlex_Vwatto_cobra
  • Reply 9 of 10
    sflocalsflocal Posts: 6,101member
    I guess Google hired some ex-Samsung marketing people?
    Bart Ymuthuk_vanalingamwatto_cobra
  • Reply 10 of 10
    cornchipcornchip Posts: 1,953member
    Never gets old.
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