Apple Watch soars above the rest of the smartwatch crowd with high customer satisfaction
According to a recent consumer poll, Apple has the highest level of "stickiness" among smartwatch brands, and almost 80% of iPhone owners have one.
Apple Watch Ultra
Today's release of new research by Counterpoint Research emphasizes the success of the Apple Watch. According to the study, an Apple Watch is used by approximately 80% of iPhone owners who wear a smartwatch. In comparison, 71% of Android users who buy a smartwatch also own a Pixel Watch, making them more devoted to the Pixel Watch.
The survey lists the top smartwatch features, as rated by users, including messaging and calling, health and activity tracking, and notification access. While younger users prefer notification and messaging services, older wristwatch owners emphasize health more.
More than 70% of consumers are "very satisfied" with their Apple Watch thanks to these features, according to Apple. Eighty-two percent of respondents said they wear their Apple Watch every day.
"Our consumer research survey supports a general premise of ours - consumers generally purchase their devices as part of a broader ecosystem of devices and operating systems," said Research Analyst Matthew Orf. "Apple and iOS dominate the US smartphone market, and iPhone users are more likely to adopt other Apple products due to their superior interoperability."
According to Counterpoint's poll, 59% of participants bought their smartwatch during the last year, 50% indicated they planned to buy a new model within the following year, and 16% said they intended to upgrade within the next two years. As for their future wristwatch, 77% of respondents said they plan to get an Apple Watch.
"The share of respondents willing to pay $500 or more for their next smartwatch was double the share of those who stated they spent $500 or more on their current smartwatch, suggesting rising ASPs for the segment," the report concludes.
Read on AppleInsider
Apple Watch Ultra
Today's release of new research by Counterpoint Research emphasizes the success of the Apple Watch. According to the study, an Apple Watch is used by approximately 80% of iPhone owners who wear a smartwatch. In comparison, 71% of Android users who buy a smartwatch also own a Pixel Watch, making them more devoted to the Pixel Watch.
The survey lists the top smartwatch features, as rated by users, including messaging and calling, health and activity tracking, and notification access. While younger users prefer notification and messaging services, older wristwatch owners emphasize health more.
More than 70% of consumers are "very satisfied" with their Apple Watch thanks to these features, according to Apple. Eighty-two percent of respondents said they wear their Apple Watch every day.
"Our consumer research survey supports a general premise of ours - consumers generally purchase their devices as part of a broader ecosystem of devices and operating systems," said Research Analyst Matthew Orf. "Apple and iOS dominate the US smartphone market, and iPhone users are more likely to adopt other Apple products due to their superior interoperability."
According to Counterpoint's poll, 59% of participants bought their smartwatch during the last year, 50% indicated they planned to buy a new model within the following year, and 16% said they intended to upgrade within the next two years. As for their future wristwatch, 77% of respondents said they plan to get an Apple Watch.
"The share of respondents willing to pay $500 or more for their next smartwatch was double the share of those who stated they spent $500 or more on their current smartwatch, suggesting rising ASPs for the segment," the report concludes.
Read on AppleInsider
Comments
Thinking about getting this Fall's models, but we will see.
And 71% of android phone users have a pixel watch.
59% bought a smart watch inthe last year?
This fraction is one of several critical aspects that is handled problematic in the report!
—the 18% of Watch users who do not wear their watch during the day, doesn’t classify their watch as a smartwatch, but most likely only use it while exercising. These 18% of users should therefore have been excluded from the study of satisfaction among smartwatch-users.
1. Your study protocol says “satisfaction among smartwatch-users”.
2. Eligible participants are therefore watch-owners that classify their watch as a smartwatch.
3. Exclusion criteria could include something like “watch used unless charging or showering”.
1, 2 & 3 are defined prior to data collection — precisely to avoid the data-massage that you rightfully object to.
Failure to exclude the 18% of users invalidated the results of the study, just as it would, if 18% of the study population were owners of mechanical analog watches.
The proportion of medical research that—as you emphasize—is no better than FoxNews, is alarmingly high, which obviously is more critical than customer satisfaction surveys, but in both cases, most of these problems are easily avoided.
The usefulness of research and surveys depend on outlining the study protocol prior to data being collected and that the investigator adheres to the protocol when analyzing the data.