Obviously this device is not targeted at the general public. I think Apple just needs to get this out to get their feet wet. If it’s somewhat decent it may spur development in 3D and vr/ar tooling on the mac platform again, something which is sorely lacking after Apple’s disinterest and inability to have good GPU’s. With the Mx series, we're finally getting a somewhat decent GPU.
Having this in the hands of developers could be great, Apple can followup with a refined and affordable hardware product a few years later. It’s basically Apple’s hololens, with hopefully a different fate.
Obviously this device is not targeted at the general public. I think Apple just needs to get this out to get their feet wet. If it’s somewhat decent it may spur development in 3D and vr/ar tooling on the mac platform again, something which is sorely lacking after Apple’s disinterest and inability to have good GPU’s. With the Mx series, we're finally getting a somewhat decent GPU.
Having this in the hands of developers could be great, Apple can followup with a refined and affordable hardware product a few years later. It’s basically Apple’s hololens, with hopefully a different fate.
You don’t even know what it is, so it’s not obvious who it’s targeted at at all.
Obviously this device is not targeted at the general public. I think Apple just needs to get this out to get their feet wet.
Then why use the Apple brand for this? They have Beats, Claris, Shazam, and Apple could invent a brand for the next "owned by Apple but not Apple" but selling to defense industry
And to those saying "every prediction has been wrong"... iTunes Ping, Segway, Google+, Google Wave, Newton, Apple Pippin,... Products do fail.
Obviously this device is not targeted at the general public. I think Apple just needs to get this out to get their feet wet.
Then why use the Apple brand for this? They have Beats, Claris, Shazam, and Apple could invent a brand for the next "owned by Apple but not Apple" but selling to defense industry
And to those saying "every prediction has been wrong"... iTunes Ping, Segway, Google+, Google Wave, Newton, Apple Pippin,... Products do fail.
Newton and Pippin were mistakes made during Steve Jobs’ exile from Apple. Ping was a feature, not a product, and the rest are not Apple. Nothing is a guaranteed certainty, but betting against Apple has not been a good investment strategy for the last quarter century.
I don't think the majority of the public care about AR/VR. It will just be another product some people will buy. Its no great inovation or world sharttering tech. Techno heads will buy it up as they do with anything new, whether it's useful; or not! That most likley is not what Apple fanatics want to hear but it is what it is.
Yeah. It will have the success of iPod HiFi boombox or the G4 Cube.
I don't think the majority of the public care about AR/VR. It will just be another product some people will buy. Its no great inovation or world sharttering tech. Techno heads will buy it up as they do with anything new, whether it's useful; or not! That most likley is not what Apple fanatics want to hear but it is what it is.
Says everyone until they see the game changer for themselves. Everyone else has tried and failed, so you think Apple is doomed to fail too. The majority of the public don't care about AR/VR because they haven't seen anything so far that would draw them to it. But that is what Apple does best. Not necessarily innovation or world shattering tech, but taking what currently exists and ironing out the kinks and distilling it until they can provide an EXPERIENCE that is simply irresistible. Once that happens, public opinion will shift. It won't happen overnight. But give it a few years and this could be the start of something huge. Then everyone will follow and say it was inevitable.
Really no-one cares what Apple is doing other than the die hard fan boys. Apple is not going to change the world with this I asure you. It will be the same thing as the Apple Watch. The hype around that just before launch was the same. Sure people buy it but it was not a game changer and is just another product out there. The head set will be the same. To be frank with you who the hell wants to live their lives in a dream world wearing a head set doing a Stevie Wonder impression! No disrespect to Stevie. Some poeple will buy this others will not and the world will move on. Apple is good but lets face another fact Apple Silicon did not kill intel or AMD its just another chip on the market that sould be obvious by now.
why not just wait until it released. coz it will be funny when your favorite brand starts copying after apple release it.
It will find niche markets and sell to some degree. The Apple Headset will not be another iPod, iPhone or iPad. I think that is wishful thinking. As for others copying, let's face it Apple is just jumping on the bandwagon and is just another company giving its take on what is tech that appeared in the 90s. The whole headset thing is marginally interesting at best as I said before, it will sell to some degree, but it's no iPhone!
I don't think the majority of the public care about AR/VR. It will just be another product some people will buy. Its no great inovation or world sharttering tech. Techno heads will buy it up as they do with anything new, whether it's useful; or not! That most likley is not what Apple fanatics want to hear but it is what it is.
Says everyone until they see the game changer for themselves. Everyone else has tried and failed, so you think Apple is doomed to fail too. The majority of the public don't care about AR/VR because they haven't seen anything so far that would draw them to it. But that is what Apple does best. Not necessarily innovation or world shattering tech, but taking what currently exists and ironing out the kinks and distilling it until they can provide an EXPERIENCE that is simply irresistible. Once that happens, public opinion will shift. It won't happen overnight. But give it a few years and this could be the start of something huge. Then everyone will follow and say it was inevitable.
Really no-one cares what Apple is doing other than the die hard fan boys. Apple is not going to change the world with this I asure you. It will be the same thing as the Apple Watch. The hype around that just before launch was the same. Sure people buy it but it was not a game changer and is just another product out there. The head set will be the same. To be frank with you who the hell wants to live their lives in a dream world wearing a head set doing a Stevie Wonder impression! No disrespect to Stevie. Some poeple will buy this others will not and the world will move on. Apple is good but lets face another fact Apple Silicon did not kill intel or AMD its just another chip on the market that sould be obvious by now.
I suppose this very much depends upon one’s definition of ‘change the world.’ My smartphone means I don’t own a handheld calculator, an alarm clock radio, a dedicated camera or video recorder, a separate GPS navigation system (even in my car; my Mazda doesn’t provide a dedicated navigation unit, just a general use screen and CarPlay/android auto integration). I don’t own a dedicated stereo, just a smart speaker driven by my smartphone, I don’t own paper notepads, an organizer, any calendars, photo albums, I don’t go sit at my computer to send or read emails, and on the list goes. Certainly the smartphone has changed much in the way we interact with technology, obsoleting many products that no longer get produced, used for a while and then sent off to landfills. A smartphone is a small, yes dense, but small product compare to all the materials that represent the many products it replaces. It’s helped more than hurt the environment versus producing all that it replaces. By a large margin I would assert. That’s world changing by my definition.
I agree with what you are saying. However, my point in this case with the Apple headset is that it is no smartphone/iPhone. Its usefulness will be limited to niche markets where it is useful. I think it's wishful thinking that you are going to see everyone wandering around with this on. In some ways, tech is not very interesting any more. It's part of the wallpaper of life and as such people at large just don't care. I think the fact that you do not see the mass gatherings of people at Apple stores any more when they launch a product backs that up. My point in my posts here is that there is a lot of hype around something thats just not that interesting or useful for everyday life. I am sure the Apple propaganda machine will kick in and try to make it seem otherwise.
Agreed with all this. No one wants AR/VR like no one wants a car, a phone, or any device, but we're all clamoring for ways to connect with others, extend our brains, experience novel things, even be entertained, and distracted. It's kinda beside the point to talk about whether these products have improved or destroyed our lives or society. Technology is just the brain looking for more body. (Also, this last sentence, I'm not sure who said it first. I don't think it was me. Haha. I thought it was William S. Burroughs but I can't find any attribution for that right now.)
Agreed with all this. No one wants AR/VR like no one wants a car, a phone, or any device, but we're all clamoring for ways to connect with others, extend our brains, experience novel things, even be entertained, and distracted. It's kinda beside the point to talk about whether these products have improved or destroyed our lives or society. Technology is just the brain looking for more body. (Also, this last sentence, I'm not sure who said it first. I don't think it was me. Haha. I thought it was William S. Burroughs but I can't find any attribution for that right now.)
I think you are missing the point here. Some people will buy into this. However, most will not in fact most will not care that's the point. AR/VR is marginally interesting to most people at best. Yes, there are people out there who are addicted to tech and need the next fix to so call expand their experience! Why do you assume you need technology for the brain to find more body? Seems to me a narrow view of what humans are capable of to limit everything to technology!
Really no-one cares what Apple is doing other than the die hard fan boys. Apple is not going to change the world with this I asure you. It will be the same thing as the Apple Watch. The hype around that just before launch was the same. Sure people buy it but it was not a game changer and is just another product out there. The head set will be the same. To be frank with you who the hell wants to live their lives in a dream world wearing a head set doing a Stevie Wonder impression! No disrespect to Stevie. Some poeple will buy this others will not and the world will move on. Apple is good but lets face another fact Apple Silicon did not kill intel or AMD its just another chip on the market that sould be obvious by now.
Apple Watch is just another product out there....a $12.6 billion dollar product in 2020 gaining an estimated 60% of the profit in that market. I'm sure you could make a billion dollar product as well, it's so easy everybody does it.
Apple silicon is for Apple products only. It doesn't compete in the marketplace with Intel or AMD, so it can't very well kill them.
I don't think the majority of the public care about AR/VR. It will just be another product some people will buy. Its no great inovation or world sharttering tech. Techno heads will buy it up as they do with anything new, whether it's useful; or not! That most likley is not what Apple fanatics want to hear but it is what it is.
Says everyone until they see the game changer for themselves. Everyone else has tried and failed, so you think Apple is doomed to fail too. The majority of the public don't care about AR/VR because they haven't seen anything so far that would draw them to it. But that is what Apple does best. Not necessarily innovation or world shattering tech, but taking what currently exists and ironing out the kinks and distilling it until they can provide an EXPERIENCE that is simply irresistible. Once that happens, public opinion will shift. It won't happen overnight. But give it a few years and this could be the start of something huge. Then everyone will follow and say it was inevitable.
Really no-one cares what Apple is doing other than the die hard fan boys. Apple is not going to change the world with this I asure you. It will be the same thing as the Apple Watch. The hype around that just before launch was the same. Sure people buy it but it was not a game changer and is just another product out there. The head set will be the same. To be frank with you who the hell wants to live their lives in a dream world wearing a head set doing a Stevie Wonder impression! No disrespect to Stevie. Some poeple will buy this others will not and the world will move on. Apple is good but lets face another fact Apple Silicon did not kill intel or AMD its just another chip on the market that sould be obvious by now.
I suppose this very much depends upon one’s definition of ‘change the world.’ My smartphone means I don’t own a handheld calculator, an alarm clock radio, a dedicated camera or video recorder, a separate GPS navigation system (even in my car; my Mazda doesn’t provide a dedicated navigation unit, just a general use screen and CarPlay/android auto integration). I don’t own a dedicated stereo, just a smart speaker driven by my smartphone, I don’t own paper notepads, an organizer, any calendars, photo albums, I don’t go sit at my computer to send or read emails, and on the list goes. Certainly the smartphone has changed much in the way we interact with technology, obsoleting many products that no longer get produced, used for a while and then sent off to landfills. A smartphone is a small, yes dense, but small product compare to all the materials that represent the many products it replaces. It’s helped more than hurt the environment versus producing all that it replaces. By a large margin I would assert. That’s world changing by my definition.
I agree with what you are saying. However, my point in this case with the Apple headset is that it is no smartphone/iPhone. Its usefulness will be limited to niche markets where it is useful. I think it's wishful thinking that you are going to see everyone wandering around with this on. In some ways, tech is not very interesting any more. It's part of the wallpaper of life and as such people at large just don't care. I think the fact that you do not see the mass gatherings of people at Apple stores any more when they launch a product backs that up. My point in my posts here is that there is a lot of hype around something thats just not that interesting or useful for everyday life. I am sure the Apple propaganda machine will kick in and try to make it seem otherwise.
Ah, but the point really is that you don't know what it is, which means you quite literally don't know what you're talking about.
In 2006, David Pogue (and I really like David Pogue) wrote in the New York Times that Apple would not be making a smartphone. The picture above is what accompanied his column, and his reasoning for there being no Apple phone in the works was that the phone companies that own the cellular networks dictate to manufacturers what their devices can and can't do, and, Pogue reasoned, Apple would not cede so much (or any) control over its devices to other companies. Pogue was wrong about it. He was wrong because he didn't know what it was. Look at that picture. It's a ridiculous amalgamation of Palm/Blackberry and Apple's iPod. Peanut gallery speculators lack insight into what Apple's designers and engineers are figuring out behind closed doors. So they produce unimaginative fan fiction and then comment on it, like it's the real thing. For the longest time, Apple Insider would keep running a truly hideous image of a (poorly) imagined Apple Car every time they ran a rumor about the subject. It looks like something drawn up by someone about to fail out of design school in 1983. With that picture in mind, it's really easy to make negative pronouncements about an Apple Car. That thing is hideous. Now, we get the image with the article above when they comment on a rumored AR/VR device. There might as well be a picture of the scarecrow from the Wizard of Oz, because that's all these things are: straw men. Things made up by the reactionary so they have something to react to.
To be fair to David Pogue, he was right that Apple wasn't going to let phone companies dictate what the iPhone would be. He was wrong about the rest, because he lacked the imagination to consider that Apple would make a deal with AT&T (then Cingular Wireless) allowing them exclusive access to the new iPhone in trade for them ceding all control of said device to Apple. With that deal, by the time other phone companies were allowed access to the iPhone, the precedent had been set, and now they all gladly play by Apple's rules, rather than the other way around.
So now the same is true about any pending Apple AR/VR device. You don't know what it is. Neither do I, though with past as prologue, I'd be willing to bet that it's not some hodgepodge of past headset devices with an Apple logo on it. I don't know what it is, but I do know it will be something different, if Apple's going to bother releasing it.
Really no-one cares what Apple is doing other than the die hard fan boys.
6 posts in this thread in the space of 24 hours. For someone who doesn't care you sure seem to care a lot that everyone hears about how little you care.
I don't think the majority of the public care about AR/VR. It will just be another product some people will buy. Its no great inovation or world sharttering tech. Techno heads will buy it up as they do with anything new, whether it's useful; or not! That most likley is not what Apple fanatics want to hear but it is what it is.
Says everyone until they see the game changer for themselves. Everyone else has tried and failed, so you think Apple is doomed to fail too. The majority of the public don't care about AR/VR because they haven't seen anything so far that would draw them to it. But that is what Apple does best. Not necessarily innovation or world shattering tech, but taking what currently exists and ironing out the kinks and distilling it until they can provide an EXPERIENCE that is simply irresistible. Once that happens, public opinion will shift. It won't happen overnight. But give it a few years and this could be the start of something huge. Then everyone will follow and say it was inevitable.
Really no-one cares what Apple is doing other than the die hard fan boys. Apple is not going to change the world with this I asure you. It will be the same thing as the Apple Watch. The hype around that just before launch was the same. Sure people buy it but it was not a game changer and is just another product out there. The head set will be the same. To be frank with you who the hell wants to live their lives in a dream world wearing a head set doing a Stevie Wonder impression! No disrespect to Stevie. Some poeple will buy this others will not and the world will move on. Apple is good but lets face another fact Apple Silicon did not kill intel or AMD its just another chip on the market that sould be obvious by now.
I suppose this very much depends upon one’s definition of ‘change the world.’ My smartphone means I don’t own a handheld calculator, an alarm clock radio, a dedicated camera or video recorder, a separate GPS navigation system (even in my car; my Mazda doesn’t provide a dedicated navigation unit, just a general use screen and CarPlay/android auto integration). I don’t own a dedicated stereo, just a smart speaker driven by my smartphone, I don’t own paper notepads, an organizer, any calendars, photo albums, I don’t go sit at my computer to send or read emails, and on the list goes. Certainly the smartphone has changed much in the way we interact with technology, obsoleting many products that no longer get produced, used for a while and then sent off to landfills. A smartphone is a small, yes dense, but small product compare to all the materials that represent the many products it replaces. It’s helped more than hurt the environment versus producing all that it replaces. By a large margin I would assert. That’s world changing by my definition.
I agree with what you are saying. However, my point in this case with the Apple headset is that it is no smartphone/iPhone. Its usefulness will be limited to niche markets where it is useful. I think it's wishful thinking that you are going to see everyone wandering around with this on. In some ways, tech is not very interesting any more. It's part of the wallpaper of life and as such people at large just don't care. I think the fact that you do not see the mass gatherings of people at Apple stores any more when they launch a product backs that up. My point in my posts here is that there is a lot of hype around something thats just not that interesting or useful for everyday life. I am sure the Apple propaganda machine will kick in and try to make it seem otherwise.
Ah, but the point really is that you don't know what it is, which means you quite literally don't know what you're talking about.
In 2006, David Pogue (and I really like David Pogue) wrote in the New York Times that Apple would not be making a smartphone. The picture above is what accompanied his column, and his reasoning for there being no Apple phone in the works was that the phone companies that own the cellular networks dictate to manufacturers what their devices can and can't do, and, Pogue reasoned, Apple would not cede so much (or any) control over its devices to other companies. Pogue was wrong about it. He was wrong because he didn't know what it was. Look at that picture. It's a ridiculous amalgamation of Palm/Blackberry and Apple's iPod. Peanut gallery speculators lack insight into what Apple's designers and engineers are figuring out behind closed doors. So they produce unimaginative fan fiction and then comment on it, like it's the real thing. For the longest time, Apple Insider would keep running a truly hideous image of a (poorly) imagined Apple Car every time they ran a rumor about the subject. It looks like something drawn up by someone about to fail out of design school in 1983. With that picture in mind, it's really easy to make negative pronouncements about an Apple Car. That thing is hideous. Now, we get the image with the article above when they comment on a rumored AR/VR device. There might as well be a picture of the scarecrow from the Wizard of Oz, because that's all these things are: straw men. Things made up by the reactionary so they have something to react to.
To be fair to David Pogue, he was right that Apple wasn't going to let phone companies dictate what the iPhone would be. He was wrong about the rest, because he lacked the imagination to consider that Apple would make a deal with AT&T (then Cingular Wireless) allowing them exclusive access to the new iPhone in trade for them ceding all control of said device to Apple. With that deal, by the time other phone companies were allowed access to the iPhone, the precedent had been set, and now they all gladly play by Apple's rules, rather than the other way around.
So now the same is true about any pending Apple AR/VR device. You don't know what it is. Neither do I, though with past as prologue, I'd be willing to bet that it's not some hodgepodge of past headset devices with an Apple logo on it. I don't know what it is, but I do know it will be something different, if Apple's going to bother releasing it.
Let me enlighten you alittle. The world has changed since the iPod, iPhone and iPad, so qutoing what happened in the past is irrelavent today. Apple is a high price item company, and with what is starting to playout in the world now, this is not to Apple favour. People have far more imprtant things to deal with than care what Apple is doing. You assume that the next few years will playout the way they have in the past. Your in for a nice suprise there. Heres the thing. An AR/VR device kind says what it is in the name, so if you have absolutly no idea or what kind of thing the device will do, I find that quit amazing. All we are waiting to see is Apples take on it. Remember, Apple did not invent the portable media player nor the tablet, or even the smartphone. They came alone with thier take on it and were very successful. The problem with the head set is its relavence and usefulness in every day life for people. The iPod, iPhone and iPad were no brainers for people, and they sold very well indeed. This divece will, as I have said not be another iPod, iPhone or iPad in sales or shear cultural success.
I don't think the majority of the public care about AR/VR. It will just be another product some people will buy. Its no great inovation or world sharttering tech. Techno heads will buy it up as they do with anything new, whether it's useful; or not! That most likley is not what Apple fanatics want to hear but it is what it is.
Here's some predictions that echo yours:
1876: “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.” — William Orton, President of Western Union.
1932: “There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.” — Albert Einstein
1943: "I think there is a world market for maybe five computers." — Thomas Watson, president of IBM,
1946: “Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” — Darryl Zanuck, film producer, co-founder of 20th Century Fox 1961: “There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television or radio service inside the United States.” — T.A.M. Craven, Federal Communications Commission (FCC) commissioner
1977: “There is no reason for any individual to have a computer in his home.” — Ken Olsen, founder of Digital Equipment Corp 1995: “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” — Robert Metcalfe, founder of 3Com, inventor of Ethernet
And finally:
2006: “Everyone’s always asking me when Apple will come out with a cell phone. My answer is, ‘Probably never.'” – David Pogue, Apple journalist, and author of "iPhone: The Missing Manual"
I beg to differ with you. You won't get one, and I won't either. Until we do. I mean neither of us have iPhones, iPads, Macs, AirPods, Apple TVs and Apple Watches, do we?
There will always be naysayers for every new product of this (potential) impact.
And don’t forget when Bill Gates said that computers will never need more than 64k of RAM.
Comments
Having this in the hands of developers could be great, Apple can followup with a refined and affordable hardware product a few years later. It’s basically Apple’s hololens, with hopefully a different fate.
hope it doesn’t mean Apple plans to start charging for the OS.
And to those saying "every prediction has been wrong"... iTunes Ping, Segway, Google+, Google Wave, Newton, Apple Pippin,... Products do fail.
That is not how a division of labor works.
Is a Marketing Manger writing code, soldering prototypes, and packaging products.
Nonsense.
Kodak board of directors: “We’re not going to invest in digital cameras bcoz it’s not going to go anywhere.”
It will find niche markets and sell to some degree. The Apple Headset will not be another iPod, iPhone or iPad. I think that is wishful thinking. As for others copying, let's face it Apple is just jumping on the bandwagon and is just another company giving its take on what is tech that appeared in the 90s. The whole headset thing is marginally interesting at best as I said before, it will sell to some degree, but it's no iPhone!
LOL someone will most likely make it do it!
Apple silicon is for Apple products only. It doesn't compete in the marketplace with Intel or AMD, so it can't very well kill them.
In 2006, David Pogue (and I really like David Pogue) wrote in the New York Times that Apple would not be making a smartphone. The picture above is what accompanied his column, and his reasoning for there being no Apple phone in the works was that the phone companies that own the cellular networks dictate to manufacturers what their devices can and can't do, and, Pogue reasoned, Apple would not cede so much (or any) control over its devices to other companies. Pogue was wrong about it. He was wrong because he didn't know what it was. Look at that picture. It's a ridiculous amalgamation of Palm/Blackberry and Apple's iPod. Peanut gallery speculators lack insight into what Apple's designers and engineers are figuring out behind closed doors. So they produce unimaginative fan fiction and then comment on it, like it's the real thing. For the longest time, Apple Insider would keep running a truly hideous image of a (poorly) imagined Apple Car every time they ran a rumor about the subject. It looks like something drawn up by someone about to fail out of design school in 1983. With that picture in mind, it's really easy to make negative pronouncements about an Apple Car. That thing is hideous. Now, we get the image with the article above when they comment on a rumored AR/VR device. There might as well be a picture of the scarecrow from the Wizard of Oz, because that's all these things are: straw men. Things made up by the reactionary so they have something to react to.
To be fair to David Pogue, he was right that Apple wasn't going to let phone companies dictate what the iPhone would be. He was wrong about the rest, because he lacked the imagination to consider that Apple would make a deal with AT&T (then Cingular Wireless) allowing them exclusive access to the new iPhone in trade for them ceding all control of said device to Apple. With that deal, by the time other phone companies were allowed access to the iPhone, the precedent had been set, and now they all gladly play by Apple's rules, rather than the other way around.
So now the same is true about any pending Apple AR/VR device. You don't know what it is. Neither do I, though with past as prologue, I'd be willing to bet that it's not some hodgepodge of past headset devices with an Apple logo on it. I don't know what it is, but I do know it will be something different, if Apple's going to bother releasing it.
Spot ON.