Nearly every Apple top exec is working on the AR headset
Apple's mixed-reality headset is a big deal for the company, with many of the highest executives involved with the project to try and make it a success.
![A render of a potential Apple headset [AppleInsider]](https://photos5.appleinsider.com/gallery/54521-110162-54108-108982-53983-108631-53431-107217-46189-96988-Apple-VR-desk-crop-xl-xl-xl-xl-xl.jpg)
A render of a potential Apple headset [AppleInsider]
Apple's AR and VR headset is expected to be unveiled during WWDC 2023 in June, and could be the launch of a brand new platform for the company. With a lot riding on it being a success, many of the top brass at Apple are pitching in to realize that vision.
In a rundown from Mark Gurman in his "Power On" newsletter for Bloomberg, the list of executives involved in the seven-year journey includes Mike Rockwell, who oversees the engineering of the device. A person involved with its development said "He's an utter genius and if anyone can get this done, it's him."
Given the closeness and involvement, Rockwell could become one of the faces of the device for its unveiling.
COO Jeff Williams is in charge of the design team, including the human interface group who have worked on the overall vision. Williams also manages manufacturing the device itself, which is apparently thought internally to be the most complex product Apple has ever designed.
Between Rockwell and the top executive team is Dan Ricco, who has worked just on the headset for the last two years. Below Rockwell is senior lieutenant Paul Meade, handling hardware engineering for the headset and previously worked on iPhone hardware management until 2017.
Jony Ive is also namechecked in the list, as while he was in a part-time role during the early creation of the headset, he apparently pushed to avoid the isolating designs of existing headsets. This included lobbying for a portable base station-less design, an outward-facing display for others to see the eyes of the user, and a smooth transition between VR and AR.
Though Ive is no longer with Apple, he was still involved with the headset until his contract ended a year ago.
Other names on the list include Greg Joswiak, Phil Schiller, Frank Casanova, Kim Vorrath, Jeff Norris, Johny Srouji, Shannon Gans, and Geoff Stahl.
Read on AppleInsider
![A render of a potential Apple headset [AppleInsider]](https://photos5.appleinsider.com/gallery/54521-110162-54108-108982-53983-108631-53431-107217-46189-96988-Apple-VR-desk-crop-xl-xl-xl-xl-xl.jpg)
A render of a potential Apple headset [AppleInsider]
Apple's AR and VR headset is expected to be unveiled during WWDC 2023 in June, and could be the launch of a brand new platform for the company. With a lot riding on it being a success, many of the top brass at Apple are pitching in to realize that vision.
In a rundown from Mark Gurman in his "Power On" newsletter for Bloomberg, the list of executives involved in the seven-year journey includes Mike Rockwell, who oversees the engineering of the device. A person involved with its development said "He's an utter genius and if anyone can get this done, it's him."
Given the closeness and involvement, Rockwell could become one of the faces of the device for its unveiling.
COO Jeff Williams is in charge of the design team, including the human interface group who have worked on the overall vision. Williams also manages manufacturing the device itself, which is apparently thought internally to be the most complex product Apple has ever designed.
Between Rockwell and the top executive team is Dan Ricco, who has worked just on the headset for the last two years. Below Rockwell is senior lieutenant Paul Meade, handling hardware engineering for the headset and previously worked on iPhone hardware management until 2017.
Jony Ive is also namechecked in the list, as while he was in a part-time role during the early creation of the headset, he apparently pushed to avoid the isolating designs of existing headsets. This included lobbying for a portable base station-less design, an outward-facing display for others to see the eyes of the user, and a smooth transition between VR and AR.
Though Ive is no longer with Apple, he was still involved with the headset until his contract ended a year ago.
Other names on the list include Greg Joswiak, Phil Schiller, Frank Casanova, Kim Vorrath, Jeff Norris, Johny Srouji, Shannon Gans, and Geoff Stahl.
Read on AppleInsider
Comments
They love their work - not the bosses. It will be a game changer.
It's not to say that gaming and other general public interest apps won't be large part, but other than the iPhone, Apple still has a wide open field in front of them in most of the sectors above, and more... this could be interesting....
1961: “There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television or radio service inside the United States.” — T.A.M. Craven, Federal Communications Commission (FCC) commissioner
1995: “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” — Robert Metcalfe, founder of 3Com, inventor of Ethernet
I beg to differ with you. You won't get one, and I won't either. Until we do. I mean neither of us have iPhones, iPads, Macs, AirPods, Apple TVs and Apple Watches, do we?
—will it do P.O.R.N ?
😱👀
If they're leaking $3000, theres a good chance this thing is actually launching at $1200 or so.
Really no-one cares what Apple is doing other than the die hard fan boys. Apple is not going to change the world with this I asure you. It will be the same thing as the Apple Watch. The hype around that just before launch was the same. Sure people buy it but it was not a game changer and is just another product out there. The head set will be the same. To be frank with you who the hell wants to live their lives in a dream world wearing a head set doing a Stevie Wonder impression! No disrespect to Stevie. Some poeple will buy this others will not and the world will move on. Apple is good but lets face another fact Apple Silicon did not kill intel or AMD its just another chip on the market that sould be obvious by now.
Some of the same continued well after the AW was released, but the choicest negative pronouncements are the ones that come before anyone has even seen a new Apple thing.
Until Apple delivers this device, nobody really knows what it will do or how Apple will develop it down the road. It probably won't be a phone or a watch for most people. That doesn't mean it won't have appeal to more than a tiny group like the trolls suggest.
I don't need AR or gaming goggles. I'd like to put these on and travel the world, space, the sea or just watch a movie in highrez. No need for a 120" Samsung TV. Pretty basic compared to what some people want with these.
They may not be what I want when they ship or maybe never, after they ship. Hope they do well for Apple because that means they're doing something for some consumers even if I'm not one of them.