iPhone 15 Pro models could cost at least $100 more
Yet more rumors claim the iPhone 15 Pro will become more expensive than the iPhone 14 Pro line, with a potential price hike of up to $200 expected.
iPhone 15 Pro Max render
The Pro models of iPhone are on the premium end of the scale within the generation, but for 2023, they could be more costly to consumers. The price rise rumors are also prompting concern from industry observers, warning of a possible decline in shipments.
The report published Tuesday by DigiTimes forecasts the price of the iPhone 15 Pro at $1,099 at a minimum, a cost that's $100 more than its iPhone 14 Pro counterpart. Likewise, the iPhone 15 Pro Max may end up costing $1,299, $100 more than the iPhone 14 Pro Max at $1,199.
This is all based on a $100 price rise, but a $200 increase is also a possibility.
There have been numerous murmurs of a price rise for the Pro lineup for a while, with mentions of a $100 or $200 price rise surfacing earlier in 2023.
A price rise could have a negative impact on the sales of the premium models, with the report estimating shipments of new Pro models in 2023 reducing down from an initial forecast of 83 million units to 77 million units.
For Apple, fewer sales of premium models may not necessarily be a bad thing, especially if it can earn more profit per device. However, it's a difficult path to take, as it doesn't want to increase the price so much that it erodes sales and earns less overall.
Read on AppleInsider
Comments
I’m all about business and profit, but this seems unnecessary.
Would I prefer no price increase on the Pro line-up? Of course. But knowing that Apple has absorbed all the inflationary price increases over the past several years, I understand that prices can't stay the same forever.
You position Apple as a poor victim and they are some sort of a non-profit. They are worth trillions and have billions of cash at hand. Stop defending them. This is Tim Cook who wants to maintain a gigantic markup on these devices and earn hundreds of millions on stock more this year.
apologists for this kind of margin escalation are incredible.
Tim Apple: “let’s see if we can up our already industry leading margins, and not in a small way, how about we increase RRP 10 percent more this year to really give margins a kick along?”
Apple defender, while assuming the Kevin Bacon position: “Thank You Sir! May I have another?”
Buy the one you can afford, not sure why there is all this blathering. Everything costs more, this is how you know Bidenomics is working...
Sure Apple get to play the game how they want to. If they do push the pro price up I could see them pushing the regular iPhone price down by the same amount to make sure they can hold the lower prices relatively stable worldwide. They can make the Pro a bigger gap in terms of price and features to help the pricing make sense.
To me the problem Apple has is not competition but people realising the real longevity of the device they own.
There are also myriad other explanations for such a modest price rise that don’t involve malevolence, you know.
How about the rumour of a 2TB option on Pros?
The smartphone business has always been a bit insane with its very short lifecycles and rapid rate of change. Things have probably gotten better because people aren’t upgrading as frequently as they did in the past, but Apple, Samsung, and other smartphone makers are not going to slow down their rate of change anytime soon. A lot of this is driven by consumer expectations. Imagine if Apple tried to sell nothing but the same two or three products for years on end, like Tesla does.
Finally, can you name any consumer product or service that has not seen significant price increases in the last year? I’m paying at least 25%-30% more for food/groceries over a year ago. Apple’s suppliers and employees eat too, so they’re seeing the same thing. Should we be telling them to “suck it up” and forget about raises this year so we can pay the same price for our extravagances this year as we did last year? We can all be running SE models if that’s what it takes to hold the line on out-of-pocket expenses. Don’t forget, the phones being talked about here are at the top tier of what anyone can purchase. If you’re pinching pennies, why are you worried about the cost of an iPhone 15 Pro Max?