How about GM's new approach to advertising: Admit the G4 is slow and outdated, then say the 970 corrects all of the problems. List the old and new specs. (best for print campaign)
I always wanted to see Stevie Wonder's "Superstition" used in an Apple hardware ad. I don't know why, but it "speaks" to me.
Not really the singing parts, but just that groove and hook. TOO funky! That overlaying some nicely filmed "beauty shots" and onscreen type is something I've always wanted to see.
I don't really have specifics or certain products. Could be anything, I guess.
I don't know if I want to see Apple ads with little "scenarios" of people not being able to make do with their PCs or whatever. That's almost too stock, and expected. And too easy.
I'd rather see a more positive, "why Apple is great" vibe than a "why PCs suck". That veers a bit close to MacAddict territory, and that ain't good.
And sometimes I like quirky humor in my ads, but I don't know if that would work - or have the type of impact we're all craving - in an Apple ad.
All I know is this: I've completely had it with the whole "vague cuteness that only appeals to current Mac geeks" approach. I hate "Rip, Mix, Burn", "Middle Seat", that jackoff with the iPod, Goldblum and his rambling, the snails, the firesuits, the boring switchers, Baby Jack, the couple getting hitched on the beach and pissing off the inlaws parents with a DVD of the special occasion, the tanks, Barry White and - most of all - the tone deaf, not an ounce of shame in their bodies "musical stylings" of the iTunes Music Store dorks.
\
I want something fresh. I want something snappy. I want something that makes me go "holy shit..." and borderline tear up. I want something that makes a PC user seriously look at his/her tower and go "I wonder how much I could get for this on eBay?'.
I used to work with this IT guy and i don't know why they hired him cuz he was anti mac in an all mac office, so he had to buy a dell server... wtf!! anyways he would always say... Macs are pretty... and ERRR it pissed me off.
We all know macs are pretty.
Anyways maybe the superstition ad would work to that student ad I was thinking... with the kid doing his homework on his mac and handing it too his teacher on his PC and it works, but then gets the highest grade.
unfortunately to me the software is what sells mac, not the hardware, the looks of our computers to me are just a fringe benefit. Plus its just like people who buy a car based on how it looks, they buy it and then find somethen wrong and hate it. Or they find out how cool it is. Nobody wants to buy a ugly product. Hrmmm upon thinking about how to showcase apple I feel Chiat day's pain.
Well, I want to make clear that I'm making no corny/hoaky connections between any sort of "superstition" or whatever and some hidden, deeper meaning regarding Apple or Macs or whatever.
As I said, it's just got a killer groove and I can easily imagine gleaming white, silver and acrylic hardware spinning around to it.
It starts off with just a simple drum beat, then that cool keyboard riff kicks in. Just sounds neat. I don't even care if we make it to the part where he starts singing.
As a matter of fact, I'd prefer we didn't. Nothing against Stevie, of course (got nothing but respect and admiration for the man), but I think just the music is more subtle. People might actually fill in the blanks and start singing the first verse anyway, and that is a neat, "round the back door without looking" kind of thing.
Comments
somebody needs to get this guy some better images
good work man.
thanks
g
Not really the singing parts, but just that groove and hook. TOO funky! That overlaying some nicely filmed "beauty shots" and onscreen type is something I've always wanted to see.
I don't really have specifics or certain products. Could be anything, I guess.
I don't know if I want to see Apple ads with little "scenarios" of people not being able to make do with their PCs or whatever. That's almost too stock, and expected. And too easy.
I'd rather see a more positive, "why Apple is great" vibe than a "why PCs suck". That veers a bit close to MacAddict territory, and that ain't good.
And sometimes I like quirky humor in my ads, but I don't know if that would work - or have the type of impact we're all craving - in an Apple ad.
All I know is this: I've completely had it with the whole "vague cuteness that only appeals to current Mac geeks" approach. I hate "Rip, Mix, Burn", "Middle Seat", that jackoff with the iPod, Goldblum and his rambling, the snails, the firesuits, the boring switchers, Baby Jack, the couple getting hitched on the beach and pissing off the inlaws parents with a DVD of the special occasion, the tanks, Barry White and - most of all - the tone deaf, not an ounce of shame in their bodies "musical stylings" of the iTunes Music Store dorks.
I want something fresh. I want something snappy. I want something that makes me go "holy shit..." and borderline tear up. I want something that makes a PC user seriously look at his/her tower and go "I wonder how much I could get for this on eBay?'.
I want style AND content.
And I want it NOW.
g
I just scratched the surface, baby!
I can see it now...
I used to work with this IT guy and i don't know why they hired him cuz he was anti mac in an all mac office, so he had to buy a dell server... wtf!! anyways he would always say... Macs are pretty... and ERRR it pissed me off.
We all know macs are pretty.
Anyways maybe the superstition ad would work to that student ad I was thinking... with the kid doing his homework on his mac and handing it too his teacher on his PC and it works, but then gets the highest grade.
unfortunately to me the software is what sells mac, not the hardware, the looks of our computers to me are just a fringe benefit. Plus its just like people who buy a car based on how it looks, they buy it and then find somethen wrong and hate it. Or they find out how cool it is. Nobody wants to buy a ugly product. Hrmmm upon thinking about how to showcase apple I feel Chiat day's pain.
As I said, it's just got a killer groove and I can easily imagine gleaming white, silver and acrylic hardware spinning around to it.
It starts off with just a simple drum beat, then that cool keyboard riff kicks in. Just sounds neat. I don't even care if we make it to the part where he starts singing.
As a matter of fact, I'd prefer we didn't. Nothing against Stevie, of course (got nothing but respect and admiration for the man), but I think just the music is more subtle. People might actually fill in the blanks and start singing the first verse anyway, and that is a neat, "round the back door without looking" kind of thing.