How about a Switch commercial using members of whatever teams are actually IN the Super Bowl this year...?!?
Joe Average, seeing his quarterback expressing the joys of Macintosh might make a few sales, might plant the seed (no pun intended) of future purchase in a few thick-browed folks...
yeah...i have a great 4th quarter, drunken guy commerial...how about jennifer anniston takes an iPod and just holds it between her breast for 30 seconds...i can hear the drunken guys yelling right now....g
No one is going to get too excited with another "regular Joe in a white room, whining about his pre-Mac quality of life". It's not that kind of day or show.
Apple needs new, better and more enticing ads, PERIOD. What better time for them to unveil one than Super Bowl Sunday?
Your typical Switch ad would be COMPLETELY ignored by the vast Super Bowl-viewing public, jock AND geek alike.
They're too sedate. AND, they're based strictly on voice and talking: think about it. People often tend to get together for big, loud Super Bowl parties. Beer, food, laughing, etc. NOBODY is going to stop and go "shhh! Listen to this guy and what he's saying!" if a Switch commercial comes on.
That's crazy.
Knowing that a huge segment will have their big screens fired up, possibly hooked to stereo systems, you just come out blasting with a loud, pulsing and ear-grabbing music and really gorgeous, well-filmed and hiply edited shots of Apple products doing their thing. It's all visual, except for the music. Nothing has to be "heard" or "understood".
That approach - for this particular day and spot - is a bit more bang for the buck, IMO. A Switch ad would just get lost.
Hell, they're not even that watchable in a quiet living room when I'm by myself. What are the chances that a living room (or bar) full of partying football fans are going to give a flying rat's ass?
Ooh, I like the one above about getting players on the actual teams (although we still don't know that yet) doing their own Switch ad. At least it ties it to what's going on.
Short of that, however, what if Apple - knowing what this commercial was for and when it was being aired - simply made a commercial like the one I speak of above, but somehow tie it in with football (or sports in general?).
Show video clips of people playing football in the iMovie screen, play that stupid song they always play in the stands (you know the one) when showing the iPod and iTunes.
Kinda make it funny and clever and outright appeal to the football watching population that day.
Anyone can be a whore for 30-seconds!
Come on Apple!
The Apple logo at the end could be rendered in pigskin on a green patch of grass with white chalk around it!
2.1 Million for a 60 second Superbowl spot is not cost effective. Apple can get much more value elsewhere. But, you guys want to spend their money so why not help out and chip in with some $$ ?
I like the Jennifer Aniston suggestion...so would millions of other guys, but this ain't Europe. But American TV *is* slowly going in that liberal direction.
Still, if they did do it, then wow. Talk about a trend-breaker.
Ahh, that sounds too much like an Intel commercial. Like the one with aliens where they plug in a P4 and it turns into a party (if I am remebering correctly). Or the "Can a better computer really make your life better? Yes".
<strong>I very seriously doubt it. I was also thinking it would probably be a waste of $$, but then again, this would be the first Super Bowl where 85% of the population is within driving distance of an actual Apple Store.</strong><hr></blockquote>
this is a good point...
NOBODY knows about the apple stores (Especially SOHO) unless I tell them about it
The Superbowl is in San Diego this year, not New Orleans.
I think it should be a Steve Jobs doing a free-based version of a keynote with a "one more thing..." but I think if it happens it will be 2004, not 2003.
How about we write up an e-mail, and have everyone do the ole' drag-an'-drop and send it off to him, if we get every member to send the same e-mail someone there will get the idea, and we keep on sending the same letter every day......
<strong>yeah...i have a great 4th quarter, drunken guy commerial...how about jennifer anniston takes an iPod and just holds it between her breast for 30 seconds...i can hear the drunken guys yelling right now....g</strong><hr></blockquote>
Or target the geeks and insert Ellen Feiss for Jennifer Anniston. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
And as someone else noted above: ADVERTISE THE DAMN STORES, APPLE!!!!!!!!!!!!!!!!!
NOBODY who isn't a) a current Mac user/geek or b) is just casually strolling through the mall and happens upon one KNOW THEY EXIST.
Trust me on this. Not one PC-using friend, co-worker or family member of mine has any idea that Apple has 50-something retail stores around the country. Not ONE.
Comments
Joe Average, seeing his quarterback expressing the joys of Macintosh might make a few sales, might plant the seed (no pun intended) of future purchase in a few thick-browed folks...
And at the end, show us a new PPC970 workstation!
[ 01-17-2003: Message edited by: MacRonin ]</p>
No one is going to get too excited with another "regular Joe in a white room, whining about his pre-Mac quality of life". It's not that kind of day or show.
Apple needs new, better and more enticing ads, PERIOD. What better time for them to unveil one than Super Bowl Sunday?
Your typical Switch ad would be COMPLETELY ignored by the vast Super Bowl-viewing public, jock AND geek alike.
They're too sedate. AND, they're based strictly on voice and talking: think about it. People often tend to get together for big, loud Super Bowl parties. Beer, food, laughing, etc. NOBODY is going to stop and go "shhh! Listen to this guy and what he's saying!" if a Switch commercial comes on.
That's crazy.
Knowing that a huge segment will have their big screens fired up, possibly hooked to stereo systems, you just come out blasting with a loud, pulsing and ear-grabbing music and really gorgeous, well-filmed and hiply edited shots of Apple products doing their thing. It's all visual, except for the music. Nothing has to be "heard" or "understood".
That approach - for this particular day and spot - is a bit more bang for the buck, IMO. A Switch ad would just get lost.
Hell, they're not even that watchable in a quiet living room when I'm by myself. What are the chances that a living room (or bar) full of partying football fans are going to give a flying rat's ass?
Exactly.
Short of that, however, what if Apple - knowing what this commercial was for and when it was being aired - simply made a commercial like the one I speak of above, but somehow tie it in with football (or sports in general?).
Show video clips of people playing football in the iMovie screen, play that stupid song they always play in the stands (you know the one) when showing the iPod and iTunes.
Kinda make it funny and clever and outright appeal to the football watching population that day.
Anyone can be a whore for 30-seconds!
Come on Apple!
The Apple logo at the end could be rendered in pigskin on a green patch of grass with white chalk around it!
[ 01-17-2003: Message edited by: MacsRGood4U ]</p>
Seems more a matter of will and motivation.
I would not rule out next year though.
They might actually want to do another.
If the 970 does not happen this year, it would be a good intro for it at the start of next year.
"I'm switching to a Macintosh!"
10 to 15 second spot. Ka-ching!
Screed
[ 01-18-2003: Message edited by: sCreeD ]</p>
Still, if they did do it, then wow. Talk about a trend-breaker.
Fades Into The Superbowl Stadium In New Orleans--It Is Empty
A Loud Boom Noise Is Heard Upon The Fade In
A Quick Flash And Then The Stadium Is Full And Pulsing With Life
Then A Boom Noise Is Heard
A Flash Fade To A House With A Man Using A PC, Looking Terribly Drab And Quiet, Lifeless
Then A Lound Boom Flash Fade To The Same House With a New PPC 970, The Place Is Charged, Fun and Full Of Life.
<strong>I very seriously doubt it. I was also thinking it would probably be a waste of $$, but then again, this would be the first Super Bowl where 85% of the population is within driving distance of an actual Apple Store.</strong><hr></blockquote>
this is a good point...
NOBODY knows about the apple stores (Especially SOHO) unless I tell them about it
ADVERTISE THE RETAIL STORES DAMNIT
I think it should be a Steve Jobs doing a free-based version of a keynote with a "one more thing..." but I think if it happens it will be 2004, not 2003.
How about we write up an e-mail, and have everyone do the ole' drag-an'-drop and send it off to him, if we get every member to send the same e-mail someone there will get the idea, and we keep on sending the same letter every day......
it worked in shawshank redemption......
It's rugby.
Lemon Bon Bon
<strong>yeah...i have a great 4th quarter, drunken guy commerial...how about jennifer anniston takes an iPod and just holds it between her breast for 30 seconds...i can hear the drunken guys yelling right now....g</strong><hr></blockquote>
Or target the geeks and insert Ellen Feiss for Jennifer Anniston. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" /> <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
jk if anyone doesnt get it.
Seems to me, if Apple thinks people watching that playoff game are in their market, then the Super Bowl audience would be in their sights as well.
And as someone else noted above: ADVERTISE THE DAMN STORES, APPLE!!!!!!!!!!!!!!!!!
NOBODY who isn't a) a current Mac user/geek or b) is just casually strolling through the mall and happens upon one KNOW THEY EXIST.
Trust me on this. Not one PC-using friend, co-worker or family member of mine has any idea that Apple has 50-something retail stores around the country. Not ONE.
That's a serious problem, Apple.