i worked more than a decade in ad business - NO, NEVER! EVER! you have a whole year to create some kind of commercial!! NEVER EVER!!!
yes, to buy some seconds while siperbowl you have to catch the early worm - but content? even a spectactular ad is finished in less than a 3 months........
keep cool every body - and of course: IF apple buy for a few gazillion $$$ some 30secs, it has to be a killer ad, for sure!! and 20th anni is a nice theme - but do you really think, every junior AD and secretary does know the topsecret products apple will introduce in more then a year??? HARHARHAR ;-)))
Steve said he'd milk the Macintosh for all it was worth and move on to the next great thing.
He also opined that he had one more computer (read: platform) left in him.
Whether or not the specific rumor about the ad is true, I have long since held that OS 9 restricted Apple to essentially minute variations of the same architecture, and OS X would free them to an astonishing extent. OS 9 is dead, and Classic is by now blissfully unaware of the actual hardware it's running on. The G4, itself something of an enforcer of the standard way to build a computer, is on the way out. HyperTransport and RapidIO are here, and with them comes the ability to design architectures that were the province of SGI and their ilk not three years ago. Video cards are becoming staggering in terms of what they can accomplish, and display technology is improving quickly. Rendezvous and the SonyEricsson Clicker app (in combination with OS X's awesome and rapidly improving OSA implementation) are taking networking and the digital hub to the next level, fast. Things are just starting to get interesting.
Oh, yeah, and Apple is targeting Microsoft now, in earnest.
My bet is that if Apple runs another SuperBowl ad, it will be to usher in a generation of personal computer that we haven't even considered. I'll be interested to see what it is.
Even if not, I see the Macintosh going through a real growth spurt in the next few years, technologically.
About a month and a half ago I started think about the significance of the 20 year anniversary of the Mac, but I didn't quite know what to speculate, or how to word what I was trying to say. I was basically thinking about something along the lines of what this rumor is hinting at, I even figured there would be a Super Bowl ad. I'm pretty sure Steve has something up his sleeves for next January. However, I think that next January, when the MacWorld buzz is all over AI, I'll keep away from some of it. If Apple's doing something huge for the 20th anniversary, I want this one to be a surprise.
Sorry I stated that Apple merely "hacked" the Xerox GUI (it was on my mind at the time since my Pee-Cee using Sister-in-Law shot that in my face over spring break). If ANYTHING comes about, regardless, it will be a huge surprise I believe, as others have said. The 970 pretty much has to happen this year or else Apple can all but kiss its professional buyers good-bye.
This other "platform?" Mmmmm....very exciting. Wouldn't it be great if Apple completely broke the computing standard it itself established twenty years ago? We can't imagine it because it is akin to trying to explain modern quantum mechanics to the first philosophers/scientists -- they think they have it figured out and that their way has reached its pinnacle.
nice work ivy, it's even upgradable with a rackmounted hellfire anti tank missile launcher. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
(where the hell did moki get that sweeeeeeeet prototype from?)</strong><hr></blockquote>
What prototype are you referring to? The Hummer? I actually sold it a few years ago.
<strong>ibrowse if you are not at least gonna drop a hint, why mention it at all! </strong><hr></blockquote>
Oh, I have no hints to drop. I was saying that perosnally, I would like this big thing, whatever it is, if there is one, to be a surprise to me. After Time Canada with the G4 iMac, the countless leaked blurry PowerMac photos a night or two before the keynote, the rumors or charging for .mac, etc. wouldn't it be kinda nice to have no idea of what's coming? I think that if there is some substance to this rumor, it'd be fun to let it hit me like it's supposed to, let Steve have the full wow-factor that he wants.
<strong>What prototype are you referring to? The Hummer? I actually sold it a few years ago.</strong><hr></blockquote>
Is it just me, or is the hummer the ugliest, squarest (I'm referring to it's shape), and biggest pig this planet has ever seen in an automobile. Christ, the Model T Ford was more aerodynamic! What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg?
I have a compact SUV myself, a GMC, because it had the best ride. I am not sure my spine could take the jolting that the Hummer dishes out.
As far as 2004, who knows, but I agree that it is a little bit early in the game to start designing a commercial. Their product line is due for a face lift within the next 6-9 months, so I doubt anything concrete is in the works. Probably just the spot and the agency.
Sorry I stated that Apple merely "hacked" the Xerox GUI (it was on my mind at the time since my Pee-Cee using Sister-in-Law shot that in my face over spring break). </strong><hr></blockquote>
That's why I shot it down. I'm sick of that particular shot, especially since it's invariably used to excuse Microsoft's less savory business practices, when they should be roundly and utterly condemned.
[quote]<strong>This other "platform?" Mmmmm....very exciting. Wouldn't it be great if Apple completely broke the computing standard it itself established twenty years ago? We can't imagine it because it is akin to trying to explain modern quantum mechanics to the first philosophers/scientists -- they think they have it figured out and that their way has reached its pinnacle.
"Oh, the places you'll go!" -- Dr. Seuss</strong><hr></blockquote>
Well, they've got the old platform just about as well boxed up in emulation as it can be, and the new software platform seems to be nothing if not adaptable, so I suppose we'll be going places.
I don't think Apple has to 'sell' or 'announce' any new products as much as just to say, "hey we're here, we make macs, we aren't dead yet despite popular anti-mac belief, it's our 20th anniversay, come check us out' type of idea only on steroids laced with coke after doing 5 shots of jager.
It is fun to speculate about this. I seriously doubt Apple would spend money on a Super Bowl ad to announce simple improvements in hardware (faster CPU, bigger screen, lower cost, etc.). It would have to be something radically different like the Knowledge Navigator, something that breaks the mold of current computing practices. Imagine something like the Navigator tied in with a .Mac account. An on-screen avatar would listen to your requests and do its best to resond to them. Better yet, you could log on to this from any Mac with a fast enough connection.
<strong>Is it just me, or is the hummer the ugliest, squarest (I'm referring to it's shape), and biggest pig this planet has ever seen in an automobile. Christ, the Model T Ford was more aerodynamic! What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg?
I have a compact SUV myself, a GMC, because it had the best ride. I am not sure my spine could take the jolting that the Hummer dishes out.</strong><hr></blockquote>
Yes, the Hummer (the original one, not the watered-down H2) is a beast. I got about 12mpg (it is a diesel), and going over 80mph wasn't easy.
On the other hand, I was able to pull a semi out of a snow drift, drive it around a lake with water up to my waist, and jump it a few dozen feet, as well as drive it on some of the most extreme terrain around. It was fun.
As for your spine, the Hummer actually has a very easy ride, mostly because of its weight... and you can also inflate/deflate the tires from inside the cabin to get any ride you like.
And yes, it is the most utterly unpractical car around... but it is fun, if you are willing to take it offroad and beat the hell out of it (which I was).
Comments
not exactly a great premise for an ad. If there is one in the works, it's for something none of us have even thought of.
yes, to buy some seconds while siperbowl you have to catch the early worm - but content? even a spectactular ad is finished in less than a 3 months........
keep cool every body - and of course: IF apple buy for a few gazillion $$$ some 30secs, it has to be a killer ad, for sure!! and 20th anni is a nice theme - but do you really think, every junior AD and secretary does know the topsecret products apple will introduce in more then a year??? HARHARHAR ;-)))
He also opined that he had one more computer (read: platform) left in him.
Whether or not the specific rumor about the ad is true, I have long since held that OS 9 restricted Apple to essentially minute variations of the same architecture, and OS X would free them to an astonishing extent. OS 9 is dead, and Classic is by now blissfully unaware of the actual hardware it's running on. The G4, itself something of an enforcer of the standard way to build a computer, is on the way out. HyperTransport and RapidIO are here, and with them comes the ability to design architectures that were the province of SGI and their ilk not three years ago. Video cards are becoming staggering in terms of what they can accomplish, and display technology is improving quickly. Rendezvous and the SonyEricsson Clicker app (in combination with OS X's awesome and rapidly improving OSA implementation) are taking networking and the digital hub to the next level, fast. Things are just starting to get interesting.
Oh, yeah, and Apple is targeting Microsoft now, in earnest.
My bet is that if Apple runs another SuperBowl ad, it will be to usher in a generation of personal computer that we haven't even considered. I'll be interested to see what it is.
Even if not, I see the Macintosh going through a real growth spurt in the next few years, technologically.
Sorry I stated that Apple merely "hacked" the Xerox GUI (it was on my mind at the time since my Pee-Cee using Sister-in-Law shot that in my face over spring break). If ANYTHING comes about, regardless, it will be a huge surprise I believe, as others have said. The 970 pretty much has to happen this year or else Apple can all but kiss its professional buyers good-bye.
This other "platform?" Mmmmm....very exciting. Wouldn't it be great if Apple completely broke the computing standard it itself established twenty years ago? We can't imagine it because it is akin to trying to explain modern quantum mechanics to the first philosophers/scientists -- they think they have it figured out and that their way has reached its pinnacle.
"Oh, the places you'll go!" -- Dr. Seuss
<strong>aha, that hammer.
nice work ivy, it's even upgradable with a rackmounted hellfire anti tank missile launcher. <img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
(where the hell did moki get that sweeeeeeeet prototype from?)</strong><hr></blockquote>
What prototype are you referring to? The Hummer? I actually sold it a few years ago.
<strong>ibrowse if you are not at least gonna drop a hint, why mention it at all!
Oh, I have no hints to drop. I was saying that perosnally, I would like this big thing, whatever it is, if there is one, to be a surprise to me. After Time Canada with the G4 iMac, the countless leaked blurry PowerMac photos a night or two before the keynote, the rumors or charging for .mac, etc. wouldn't it be kinda nice to have no idea of what's coming? I think that if there is some substance to this rumor, it'd be fun to let it hit me like it's supposed to, let Steve have the full wow-factor that he wants.
[ 03-11-2003: Message edited by: iBrowse ]</p>
<strong>What prototype are you referring to? The Hummer? I actually sold it a few years ago.</strong><hr></blockquote>
Is it just me, or is the hummer the ugliest, squarest (I'm referring to it's shape), and biggest pig this planet has ever seen in an automobile. Christ, the Model T Ford was more aerodynamic! What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg?
I have a compact SUV myself, a GMC, because it had the best ride. I am not sure my spine could take the jolting that the Hummer dishes out.
As far as 2004, who knows, but I agree that it is a little bit early in the game to start designing a commercial. Their product line is due for a face lift within the next 6-9 months, so I doubt anything concrete is in the works. Probably just the spot and the agency.
<strong>Now let's not get testy about this, eh?
Sorry I stated that Apple merely "hacked" the Xerox GUI (it was on my mind at the time since my Pee-Cee using Sister-in-Law shot that in my face over spring break). </strong><hr></blockquote>
That's why I shot it down. I'm sick of that particular shot, especially since it's invariably used to excuse Microsoft's less savory business practices, when they should be roundly and utterly condemned.
[quote]<strong>This other "platform?" Mmmmm....very exciting. Wouldn't it be great if Apple completely broke the computing standard it itself established twenty years ago? We can't imagine it because it is akin to trying to explain modern quantum mechanics to the first philosophers/scientists -- they think they have it figured out and that their way has reached its pinnacle.
"Oh, the places you'll go!" -- Dr. Seuss</strong><hr></blockquote>
Well, they've got the old platform just about as well boxed up in emulation as it can be, and the new software platform seems to be nothing if not adaptable, so I suppose we'll be going places.
Here is a short clip from the video of the <a href="http://www.billzarchy.com/clips/clips_apple_nav.htm"; target="_blank">Knowledge Navigator.</a>
<strong>I don't think Apple has to 'sell' or 'announce' any new products..snip..</strong><hr></blockquote>
But they will announce something, that I am fairly sure of. Whether it is monumental or not, is another thing.
<strong>Is this thread going to stay open until Superbowl '04???</strong><hr></blockquote>
Sure.
What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg? <hr></blockquote>
Not miles per gallon, gallons per mile.
<strong>
Sure.</strong><hr></blockquote>
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
<strong>
What prototype are you referring to? The Hummer? I actually sold it a few years ago.</strong><hr></blockquote>
no... the other one.
<strong>Is it just me, or is the hummer the ugliest, squarest (I'm referring to it's shape), and biggest pig this planet has ever seen in an automobile. Christ, the Model T Ford was more aerodynamic! What kind of wonderful milage did that baby get you, Moki? 4, 5 mpg?
I have a compact SUV myself, a GMC, because it had the best ride. I am not sure my spine could take the jolting that the Hummer dishes out.</strong><hr></blockquote>
Yes, the Hummer (the original one, not the watered-down H2) is a beast. I got about 12mpg (it is a diesel), and going over 80mph wasn't easy.
On the other hand, I was able to pull a semi out of a snow drift, drive it around a lake with water up to my waist, and jump it a few dozen feet, as well as drive it on some of the most extreme terrain around. It was fun.
As for your spine, the Hummer actually has a very easy ride, mostly because of its weight... and you can also inflate/deflate the tires from inside the cabin to get any ride you like.
And yes, it is the most utterly unpractical car around... but it is fun, if you are willing to take it offroad and beat the hell out of it (which I was).
<strong>no... the other one.
I don't have any prototype Apple hardware; never have, and likely never will.