Apple's Most Successful Retail Store

Posted:
in General Discussion edited January 2014
From Chicago Sun-Times:



Quote:

One technology giant is prospering in Chicago. That's Apple Computer Corp., which opened a flagship retail store on North Michigan Avenue last June.



"It's the highest-trafficked Apple retail store worldwide," says Ron Johnson, 45, senior vice president and the man Apple founder Steve Jobs recruited to launch Apple's highly touted retail effort. "The Chicago store averages 30,000 visitors per week," Johnson said.



What's the hot seller this holiday season? Digital music. "We're selling one iPod (Apple's digital music player) every 10 minutes," Johnson said.



A Midwesterner by birth, Johnson fondly recalls shopping at Marshall Field's in his youth. "There are five key places in the world we need to be. One of those is Michigan Avenue," he said.



If you haven't shopped the store, drop in. It's a marvelous customer experience. The service is exceptional. The staff is courteous and well-trained. There's even a waiting list to work for Apple. "We have 17,000 applicants for 1,000 retail positions," Johnson said. "It's harder to get a job at an Apple store than it is to get admitted to Stanford University," quips Johnson. There's a sign of the economic times.



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Comments

  • Reply 1 of 32
    Take that SoHo!!!



  • Reply 2 of 32
    Quote:

    Originally posted by jginsbu

    Take that SoHo!!!







    \ well, ny is still better than chi town.
  • Reply 3 of 32
    bungebunge Posts: 7,329member
    Quote:

    Originally posted by thuh Freak

    \ well, ny is still better than chi town.



    Second city? Second to none!
  • Reply 4 of 32
    Can't we all just get along?
  • Reply 5 of 32
    Quote:

    Originally posted by bunge

    Second city? Second to none!



    ny is so great, they named it twice. beat that!



    Quote:

    Originally posted by MacsRGood4U

    Can't we all just get along?



    there will be no along getting. where's teh fun in that?
  • Reply 6 of 32
    Wait till you see the numbers on the Ginza store, that will be the new #1 store. It will be interesting to hear what Steve has to say about the new store at MWSF.

    8) 8) 8)
  • Reply 7 of 32
    Quote:

    Originally posted by thuh Freak

    ny is so great, they named it twice. beat that!





    Further Proof! New York is so evil, that people even think it's good! Kinda like Microsoft, don't ya think?



    Well I, for one, cannot stand idly by on either count!
  • Reply 8 of 32
    i was doing my christmas shopping thursday, and i stopped in the apple store (about 1p.m.) and it was the slowest i'd ever seen it. it was kind of eerie. all the other stores i was in were wall to wall, it must have been an anomaly and sure enough as i was going back to the el, it was packed.



    i remember reading a while back a story in the tribune that most stores don't expect to make a profit in these high profile flagship stores, but that apple was changing that with the north michigan avenue store.



    i know i've done my bit.
  • Reply 9 of 32
    bungebunge Posts: 7,329member
    Quote:

    Originally posted by thuh Freak

    ny is so great, they named it twice. beat that!



    Named it twice? It's somebody's else's name in the first place. York. New York. Why not do something original instead?
  • Reply 10 of 32
    It was originally called New Amsterdam.
  • Reply 11 of 32
    why they changed it i cant say people just liked it better that way.



    (oh the tears, they bring me back to 1992)
  • Reply 12 of 32
    Quote:

    Originally posted by bunge

    Named it twice? It's somebody's else's name in the first place. York. New York. Why not do something original instead?



    twice as in "New York, New York." but we've probably digressed enough.
  • Reply 13 of 32
    shetlineshetline Posts: 4,695member
    Quote:

    Originally posted by MacsRGood4U

    It was originally called New Amsterdam.



    Istanbul was Constantinople

    Now it's Instanbul, not Constantinople...
  • Reply 14 of 32
    Quote:

    Originally posted by shetline

    Istanbul was Constantinople

    Now it's Instanbul, not Constantinople...




    Constantinople was originally Byzantium.



    just thought i'd throw that in.



    also "windy city" is a term a New York newspaper gave to Chicago and it doesn't refer to the weather.
  • Reply 15 of 32
    Chicago rules, end of story. Anyone wana fight about it?
  • Reply 16 of 32
    applenutapplenut Posts: 5,768member
    Quote:

    Originally posted by DMBand0026

    Chicago rules, end of story. Anyone wana fight about it?



    chicago ****ing sucks. but the pizza is alright
  • Reply 17 of 32
    murbotmurbot Posts: 5,261member
    Their hockey team is all righ... uh, nevermind.
  • Reply 18 of 32
    foadfoad Posts: 697member
    I love New York....I can't stand the f**king weather though. That is the main reason I don't live in NY.



    I haven't been to Chicago so I can't comment on it...I plan on going on a little East Coast trip next year...and Chicago is on it.
  • Reply 19 of 32
    Quote:

    Originally posted by DMBand0026

    Chicago rules, end of story. Anyone wana fight about it?



    Home to Oprah and Jerry Springer.... sounds like heaven.
  • Reply 20 of 32
    torifiletorifile Posts: 4,024member
    Quote:

    Originally posted by superkarate monkeydeathcar

    Constantinople was originally Byzantium.



    just thought i'd throw that in.



    also "windy city" is a term a New York newspaper gave to Chicago and it doesn't refer to the weather.




    I believe he was quoting a They Might Be Giants song.
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