Why Apple's 1984 Comm. is good.
I was born in 1984, therefore, I don't have the complete history on what makes the Apple commercial so awesome. I love it, but don't think I quite understand it, and its symbolism. Is it just because it is so not what anyone would be expecting from a computer commercial, and that it is also breaking away from the "norm"? Thoughts/Explanations are welcome.
Comments
The commercial is a play on George Orwell's book about the future, where oddly enough the year he chose to be the "future" was 1984. In that book, there were people controlled by the all knowing, and seeing government. Jobs and Ridley Scott used this idea to convey their message about what the PC industry was becoming, and what Apple's role in it was to be.
Is that it?
I still can't get over those running shorts that girl is wearing! gah
"No advertising is bad advertising"
Some movie theaters even continued to play the add well after their contracts where up.
Originally posted by Dogcow
Didn't the timing of the end of the cold war have some significance as well? or am just pulling crap out my butt.
The Soviet Union didn't collapse until 1991, (and the Berlin Wall fell in 1989), so that probably had little to do with the ad.
Definitely read Orwell's 1984 and the ad will be more understandable (plus it's just a book that everyone should read for their own well being)
Originally posted by agent302
The Soviet Union didn't collapse until 1991, (and the Berlin Wall fell in 1989), so that probably had little to do with the ad.
Definitely read Orwell's 1984 and the ad will be more understandable (plus it's just a book that everyone should read for their own well being)
don't need to read it, we're about to live it.
Originally posted by Akumulator
don't need to read it, we're about to live it.
Originally posted by Messiahtosh
I believe that Akumulator is attempting to bash Bush here. Try again.
Originally posted by DMBand0026
I believe that Akumulator is attempting to bash Bush here. Try again.
Haha, honestly wow. Not to get all political but here goes the reason Bush wont be getting bashed by me anytime soon.
I'd never vote for a Democrat soley based on the economic position I'm in compared to the one that I would be in if a Democrat was in office.
No, I'm not Bush bashing.
Stay on topic!
Most people really thought using computers was to be left to the geeks that could "talk the same language" so-to-speak. You probably don't remember PC's before the use of windows 95, or definitely before windows 3.x, so point and click makes intuitive sense to you. Macintosh was great because it was smooth and clean and beautiful in the world where everyone expected a computer to be hard to use and mind numbing.
Macintosh really did revolutionalize the use of PC's. To be fair, most of us are still stuck being the drones listening to the giant head. Our gui just looks better than it used to. I like the Mac better than the PC, but it isn't an evolution ahead of PC's like it used to be (I welcome evidence, not just blind flaming).
Just be glad we're not abusing the "does this go into Digital Hub?" thing you seem to be struggling with lately.
Originally posted by muah
If you were born in 1984, then you probably don't realize what a pain using a pc was before gui's and mutithreading either. You used to have to start the computer by loading the OS from a 5 1/4 floppy, and then swap out the floppy so you could load a program. And swap again between those 2 and another one if you wanted to save.
haha I dunno man I was born in 1984 and I was using an amiga that booted of a quarter inch floppy at the age of 4. I still remember how much that sucked.