iTunes giveaway is paying off for Apple

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ipodandimacipodandimac
Posted:
in General Discussion edited January 2014
a cnn article talking about web stats after the superbowl had this to say:



"If online traffic suggests a successful Super Bowl commercial, though, no ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs, was second with a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."



that 593 percent looks a lot better than 3-5%



here's the article

Comments

  • Reply 1 of 14
    malokatamalokata Posts: 197member
    I've been noticing a trend in this direction, actually -



    http://www.alexa.com/data/details/tr...pple.com#graph



    For a nice contrast check out:



    BuyMusic

    http://www.alexa.com/data/details/tr...usic.com#graph



    Napster

    http://www.alexa.com/data/details/tr...ster.com#graph



    It should be pointed out, though, that Napster's traffic is still far from shabby.



    (However, it looks like BuyMusic may be well on its way to proper-screwed.)
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  • Reply 2 of 14
    marcukmarcuk Posts: 4,442member
    I dont quite understand those graphs, what are they showing me, ie why are the numbers of the y scale inverted and non linear.
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  • Reply 3 of 14
    pscatespscates Posts: 5,847member
    Hush, and just nod okay?
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  • Reply 4 of 14
    baumanbauman Posts: 1,248member
    It's a ranking. So, Apple is in the top 200 websites. BuyMusic.com is way down at 100,000.



    It took me a bit, too.
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  • Reply 5 of 14
    kickahakickaha Posts: 8,760member
    Check out the 2yr graphs... Apple has been a fairly steady climb up.



    Napster? Flat.



    BuyMusic? Who?
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  • Reply 6 of 14
    baumanbauman Posts: 1,248member
    I remember going to apple.com after the superbowl, and every other refresh I did got me an error, but the sight still loaded quickly. They certainly were handling a bunch of hits.
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  • Reply 7 of 14
    eugeneeugene Posts: 8,254member
    Come on, guys. We all know iTunes is beating Napster and BuyMusic, but you can't compare "apple.com" to "buymusic.com" or "napster.com" near-term or long-term for a few obvious reasons.
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  • Reply 8 of 14
    progmacprogmac Posts: 1,850member
    Quote:

    Originally posted by Eugene

    Come on, guys. We all know iTunes is beating Napster and BuyMusic, but you can't compare "apple.com" to "buymusic.com" or "napster.com" near-term or long-term for a few obvious reasons.



    thank you
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  • Reply 9 of 14
    kickahakickaha Posts: 8,760member
    Yup, I'd love to see the stats just for the iTMS.
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  • Reply 10 of 14
    flounderflounder Posts: 2,674member
    This is why I think there might be a product update (what product, I couldn't tell you) pretty soon. They've got a big uptick in traffic that will certainly have a finite life-span. They should take advantage of it.
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  • Reply 11 of 14
    amorphamorph Posts: 7,112member
    I noticed the other day that the #1 selling single on http://www.itunes.com/ was that cover of "I Fought the Law," so that's a decent indication of the effectiveness of the ad.
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  • Reply 12 of 14
    silentechoessilentechoes Posts: 288member
    Quote:

    Originally posted by Amorph

    I noticed the other day that the #1 selling single on http://www.itunes.com/ was that cover of "I Fought the Law," so that's a decent indication of the effectiveness of the ad.



    Heh I think its been that way since like the day after the super-bowl.



    As long as hey ya is not # 1 anymore I am happy.
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  • Reply 13 of 14
    malokatamalokata Posts: 197member
    Quote:

    Originally posted by Eugene

    Come on, guys. We all know iTunes is beating Napster and BuyMusic, but you can't compare "apple.com" to "buymusic.com" or "napster.com" near-term or long-term for a few obvious reasons.



    Was noting the uptick from Superbowl publicity, providing the other links for a corporate success contrast with a few services we all love around here. Though that was probably confusing, granted.
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  • Reply 14 of 14
    ps5533ps5533 Posts: 476member
    Quote:

    Originally posted by ipodandimac

    a cnn article talking about web stats after the superbowl had this to say:



    "If online traffic suggests a successful Super Bowl commercial, though, no ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs, was second with a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."



    that 593 percent looks a lot better than 3-5%



    here's the article



    Well Cialis is something worth laughing at to its own face. i went to cialis.com i mean come one a 4 hour hard on. i also loved the Hendrix ad for pepsi...i also know the girl from the ituens ad...what a B**** great song tho! love the ad
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