BergZ has the psychology about right. Who here also ordered the Cube, the iMac Flat panel, and/or the MacMini immediately on announcement? I've held off on the latter for a few days (amazing myself... and pleasing my bank balance), but I am still absorbing the cost of my new 22" display and was looking to decide which way to go beyond my Cube 500 while running it on my AlBook.
Below is a post I wrote in Nov. I felt that SJ was up to something big and speculated that SJ is just one of those "big picture" guys. I have been vindicated.
The real skinny on the Mac Mini is that it's anything but Mini. It's Big Picture
Anyone else notice that the Mac Mini presentation was almost downplayed? Typical bromides about "we're really excited", "unbelievable" etc. aside, he almost seemed like he wanted to get past it and onto the "media" products that he *really* gets excited about.
If we take for fact that he's a showman, that means we're always watching the hand he wants us to watch. Everyone's been hounding Apple for years about a low-cost headless Mac. And now they've capitulated. Right?
Not.
This is not a headless Mac, it's a horse full of Trojans. There are threads about it coming to cars, or about it not even being a computer. It starts as a personal computer, then insinuates itself into the living room and your car and your music will rendezvous while it's parked in the garage and the kids don't have to miss their show because it's in the car too and on the little ipod / portable / Digital Hub convergence device.
This is his master stroke, stoking the fires of our media addiction and then using those flames to brand a big on as much of it as he can.
He is going to ride this mediatic culture as far as he can. We are an unlimited natural resource of media-freaks, passively absorbing with two of our senses all that our shriveled souls need.
And it feels great, because it's ergonomic.
--B
Just saw the stream again, and at no point during the Mac Mini segment did he do any more to get the crowd revved than to say "really nice" and "very very tiny." None of his typical salesman enthusiasm. Hard to count the "amazings" and "very exciteds" and "unbelievables" during the media segments.
He's not trying to sell the Mac mini to you. He's trying to slip it into your life without you thinking too much about it. Let's not dwell on the video output or the deals with luxury car companies.
Watch that hand he's not waving in front of you holding the nifty ear-candy gadget. Once you're hooked you'll only have one man to turn to to fix you up right.
Comments
Originally posted by bergz
Below is a post I wrote in Nov. I felt that SJ was up to something big and speculated that SJ is just one of those "big picture" guys. I have been vindicated.
The real skinny on the Mac Mini is that it's anything but Mini. It's Big Picture
Anyone else notice that the Mac Mini presentation was almost downplayed? Typical bromides about "we're really excited", "unbelievable" etc. aside, he almost seemed like he wanted to get past it and onto the "media" products that he *really* gets excited about.
If we take for fact that he's a showman, that means we're always watching the hand he wants us to watch. Everyone's been hounding Apple for years about a low-cost headless Mac. And now they've capitulated. Right?
Not.
This is not a headless Mac, it's a horse full of Trojans. There are threads about it coming to cars, or about it not even being a computer. It starts as a personal computer, then insinuates itself into the living room and your car and your music will rendezvous while it's parked in the garage and the kids don't have to miss their show because it's in the car too and on the little ipod / portable / Digital Hub convergence device.
This is his master stroke, stoking the fires of our media addiction and then using those flames to brand a big
He is going to ride this mediatic culture as far as he can. We are an unlimited natural resource of media-freaks, passively absorbing with two of our senses all that our shriveled souls need.
And it feels great, because it's ergonomic.
--B
Just saw the stream again, and at no point during the Mac Mini segment did he do any more to get the crowd revved than to say "really nice" and "very very tiny." None of his typical salesman enthusiasm. Hard to count the "amazings" and "very exciteds" and "unbelievables" during the media segments.
He's not trying to sell the Mac mini to you. He's trying to slip it into your life without you thinking too much about it. Let's not dwell on the video output or the deals with luxury car companies.
Watch that hand he's not waving in front of you holding the nifty ear-candy gadget. Once you're hooked you'll only have one man to turn to to fix you up right.
Tricky feller.
--B