TS usually has the good stuff less then a week before release so it leads me to think of a retail dude who is getting the info just before the new models are released. Someone working in a store or in the distribution side. Anyways it doesnt mean much having a few days notice before Apple does its annual mini bumps.
Somebody is a moron to risk their job over leaking secrets to a website.
That being said, what position or part (in your opinion) does "deep throat" have at Apple?
Who says they're at Apple?
Do you have any idea how long it takes to pull marketing print materials together? What about the ad agencies - product shots, marketing campaigns, etc.? What about the manufacturing staff?
The early leaks would only be Apple or manufacturing, but the ones close to ship could be from all sorts of places that Apple has limited control over. That's not to say that their ass won't be fired because you can bet Apple has a heap of clauses in their contracts regarding early release of information, but Apple's ability to track down such leaks is much harder outside the organization.
Perfect secrets are desperately hard to keep. I think the quiet press release strategy is helping, however. It takes some of the intense pressure off that you see right before big events.
Do you have any idea how long it takes to pull marketing print materials together?[/B]
spot on. everytime accurate news breaks 3-7 days before a release, my immediate assumption is that it's one of the marketing subcontractors. ie: magazine ad staff, poster printers, etc...
spot on. everytime accurate news breaks 3-7 days before a release, my immediate assumption is that it's one of the marketing subcontractors. ie: magazine ad staff, poster printers, etc...
Well I think there are multiple sources. Clearly all the new retail employees create more potential for leaks so far as they get marketing material ahead.
But most Apple products don't get marketed in teh stores till a couple of days if not a week after announcement. So that may not be it.
Could be the ad people at magazines etc. But I doubt Apple is runing new iMac ads for a simple product spec increase. This would leave internal marketing low levels like the people who put the web pages together.
Well I think there are multiple sources. Clearly all the new retail employees create more potential for leaks so far as they get marketing material ahead.
But most Apple products don't get marketed in teh stores till a couple of days if not a week after announcement. So that may not be it.
Could be the ad people at magazines etc. But I doubt Apple is runing new iMac ads for a simple product spec increase. This would leave internal marketing low levels like the people who put the web pages together.
It takes a week to two weeks for all the mass stamping of products and materials that Apple outsources.
My bet would be on investigating these businesses if I were at Apple.
Do you have any idea how long it takes to pull marketing print materials together? What about the ad agencies - product shots, marketing campaigns, etc.? What about the manufacturing staff?
The early leaks would only be Apple or manufacturing, but the ones close to ship could be from all sorts of places that Apple has limited control over. That's not to say that their ass won't be fired because you can bet Apple has a heap of clauses in their contracts regarding early release of information, but Apple's ability to track down such leaks is much harder outside the organization.
Perfect secrets are desperately hard to keep. I think the quiet press release strategy is helping, however. It takes some of the intense pressure off that you see right before big events.
This is a good point as I work at A PR firm that has Apple as one of it's clients. I found out about Tiger's release and ship date a few weeks before it was officially announced. I was also told of other upcoming news, but it's not that juicy. For example, we might be told when a piece of hardware will be updated, but we will not be told the new specs of the hardware.
Comments
Originally posted by aplnub
Somebody is a moron to risk their job over leaking secrets to a website.
That being said, what position or part (in your opinion) does "deep throat" have at Apple?
CEO
TS is doing experiments with a truth serum on Apple employees.
Originally posted by aplnub
Somebody is a moron to risk their job over leaking secrets to a website.
That being said, what position or part (in your opinion) does "deep throat" have at Apple?
Who says they're at Apple?
Do you have any idea how long it takes to pull marketing print materials together? What about the ad agencies - product shots, marketing campaigns, etc.? What about the manufacturing staff?
The early leaks would only be Apple or manufacturing, but the ones close to ship could be from all sorts of places that Apple has limited control over. That's not to say that their ass won't be fired because you can bet Apple has a heap of clauses in their contracts regarding early release of information, but Apple's ability to track down such leaks is much harder outside the organization.
Perfect secrets are desperately hard to keep. I think the quiet press release strategy is helping, however. It takes some of the intense pressure off that you see right before big events.
Originally posted by johnsonwax
Do you have any idea how long it takes to pull marketing print materials together?[/B]
spot on. everytime accurate news breaks 3-7 days before a release, my immediate assumption is that it's one of the marketing subcontractors. ie: magazine ad staff, poster printers, etc...
Originally posted by imiloa
spot on. everytime accurate news breaks 3-7 days before a release, my immediate assumption is that it's one of the marketing subcontractors. ie: magazine ad staff, poster printers, etc...
Well I think there are multiple sources. Clearly all the new retail employees create more potential for leaks so far as they get marketing material ahead.
But most Apple products don't get marketed in teh stores till a couple of days if not a week after announcement. So that may not be it.
Could be the ad people at magazines etc. But I doubt Apple is runing new iMac ads for a simple product spec increase. This would leave internal marketing low levels like the people who put the web pages together.
Originally posted by salmonstk
Well I think there are multiple sources. Clearly all the new retail employees create more potential for leaks so far as they get marketing material ahead.
But most Apple products don't get marketed in teh stores till a couple of days if not a week after announcement. So that may not be it.
Could be the ad people at magazines etc. But I doubt Apple is runing new iMac ads for a simple product spec increase. This would leave internal marketing low levels like the people who put the web pages together.
It takes a week to two weeks for all the mass stamping of products and materials that Apple outsources.
My bet would be on investigating these businesses if I were at Apple.
Originally posted by johnsonwax
Who says they're at Apple?
Do you have any idea how long it takes to pull marketing print materials together? What about the ad agencies - product shots, marketing campaigns, etc.? What about the manufacturing staff?
The early leaks would only be Apple or manufacturing, but the ones close to ship could be from all sorts of places that Apple has limited control over. That's not to say that their ass won't be fired because you can bet Apple has a heap of clauses in their contracts regarding early release of information, but Apple's ability to track down such leaks is much harder outside the organization.
Perfect secrets are desperately hard to keep. I think the quiet press release strategy is helping, however. It takes some of the intense pressure off that you see right before big events.
This is a good point as I work at A PR firm that has Apple as one of it's clients. I found out about Tiger's release and ship date a few weeks before it was officially announced. I was also told of other upcoming news, but it's not that juicy. For example, we might be told when a piece of hardware will be updated, but we will not be told the new specs of the hardware.