Apple: Fifth Ave store will never close (photos)
The Apple Store Fifth Avenue will be Apple's most architecturally innovative store and will also operate 24 hours a day, 365 days a year, to offer an unprecedented level of service, the company officially announced on Thursday.
The store features a distinctive 32-foot glass cube that creates an attractive new destination on Fifth Avenue, one of the world?s most popular shopping areas.
?We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we?re thrilled to open our second New York store on Fifth Avenue,? said Steve Jobs, Apple?s CEO. ?With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.?
The new store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world?s largest assortment of accessories.
The Apple Store Fifth Avenue also has the largest staff of any Apple Store, with nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives who will offer free tips and tricks on photography, movies and music.
Inside the Apple Store Fifth Avenue, customers will find a combined 45-foot Genius Bar, iPod Bar and The Studio where they can get face-to-face support, free advice and work on creative projects at any hour of the day or night.
Apple Store Fifth Avenue: The Cube
Apple also announced that more than 147 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple?s Retail division generated more than one billion dollars in revenue during the 2005 holiday shopping season, solidifying the company's position as one of the fastest-growing retailers in the world.
With the opening of the Apple Store Fifth Avenue, Apple now operates 147 stores, including six in Japan, six in the U.K. and two in Canada.
Inside the Apple Store Fifth Avenue
The Apple Store Fifth Avenue is located at 767 Fifth Avenue between 58th and 59th Streets, neighboring Central Park, FAO Schwarz and Bergdorf Goodman. It will open to the general public on Friday, May 19 at 6:00 p.m. ET.
The store features a distinctive 32-foot glass cube that creates an attractive new destination on Fifth Avenue, one of the world?s most popular shopping areas.
?We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we?re thrilled to open our second New York store on Fifth Avenue,? said Steve Jobs, Apple?s CEO. ?With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.?
The new store offers more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world?s largest assortment of accessories.
The Apple Store Fifth Avenue also has the largest staff of any Apple Store, with nearly 300 highly trained Mac Specialists, Mac Geniuses and Creatives who will offer free tips and tricks on photography, movies and music.
Inside the Apple Store Fifth Avenue, customers will find a combined 45-foot Genius Bar, iPod Bar and The Studio where they can get face-to-face support, free advice and work on creative projects at any hour of the day or night.
Apple Store Fifth Avenue: The Cube
Apple also announced that more than 147 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple?s Retail division generated more than one billion dollars in revenue during the 2005 holiday shopping season, solidifying the company's position as one of the fastest-growing retailers in the world.
With the opening of the Apple Store Fifth Avenue, Apple now operates 147 stores, including six in Japan, six in the U.K. and two in Canada.
Inside the Apple Store Fifth Avenue
The Apple Store Fifth Avenue is located at 767 Fifth Avenue between 58th and 59th Streets, neighboring Central Park, FAO Schwarz and Bergdorf Goodman. It will open to the general public on Friday, May 19 at 6:00 p.m. ET.
Comments
Originally posted by hohlecow
the Chicago store has glass stairs (iirc), but the top is cut and roughed up enough that there is no concern about traction. i'm guessing these are similar.
All of the flagship stores do.
Originally posted by solipsism
Finally! I can't tell you how many times I've wanted to buy Apple products in the middle of the night.
I tell you it's going to be really handy at work, being an industrial production shop that's apple based, it's going to be amazing to have that resource to pick somthing up anytime.
Like the time I needed another quad machine at 3 in the morning...
Originally posted by TednDi
Where did they put the RDF generator?
Right in the Apple sign like always! You think that's light bulbs causing its illumination??
With all of the beam's reflections inside the glass cube, the power is multiplied, permeates completely throughout your balls... and onwards to your wallet!
Originally posted by gunnmjk
All I can see in the photo is stairs. I wonder if there is dissability access.
There's also an elevator in the very middle of the Cube. In the second picture of the article showing the interior, you can see the square column for it that the stairs wrap around.
Originally posted by MacDuff
Right in the Apple sign like always! You think that's light bulbs causing its illumination??
With all of the beam's reflections inside the glass cube, the power is multiplied, permeates completely throughout your balls... and onwards to your wallet!
Macduff nailed it. Infact the apple doesn't have the it inside it....the apple is the generator!
There are only 15 humans on the planet that can see threw the RDF to them it looks like a picture of a bright purple chicken that is raising one wing(it's true form).
But to everyone else(even things like cameras somehow) it astral projects itself as a shining white apple into our minds.
And if that doesn't get you.....THE ELEVATOR IS A RDF CAPSULE, while your in it your body is encased in pure RDF from every possible direction.
I cannot help but submit to its power.
i wonder how they're going to keep the cube clean? i gotta imagine it's going to be a bitch to make the top corners of that cube really sparkle after a couple of years. but they obviously designed it as a high-roller place to see-and-be-seen by the ultra-wealthy, as well as the common joe, so they'll probably make enough revenue to put back in for rent and upkeep.
Originally posted by ecking
Macduff nailed it. Infact the apple doesn't have the it inside it....the apple is the generator!
There are only 15 humans on the planet that can see threw the RDF to them it looks like a picture of a bright purple chicken that is raising one wing(it's true form).
But to everyone else(even things like cameras somehow) it astral projects itself as a shining white apple into our minds.
And if that doesn't get you.....THE ELEVATOR IS A RDF CAPSULE, while your in it your body is encased in pure RDF from every possible direction.
I cannot help but submit to its power.
I understand Adobe is seeking to license the RDF technology to include in their next Acrobat update!