Nope. Performa line didn't come along 'til 1992. Before that, even the folks running Apple at the time admitted that they were fatcats, "living off of the high margins." Performa was a belated attempt to win back marketshare, and it didn't really work.
Prior to the low cost performas they were relying on their Apple // (c, e, gs) lines for the consumer market. They didn't stop selling Apple //c until 1990 and the //e (closest to the original ][) until 1993.
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The cheapest laptops are more comparable to the cheapest cars... which, far as I know is the Chevy Aveo at $10K. Doing the ratios, cheapest MB is around a $22K car, or a Honda Accord. The Mustang isn't really a low-end car, by any stretch.
Apple does a little Honda, then some Beemer, then some Porsche.
All analogies break down at some point. I recall reading that Apple enjoys an average unit price of some $1400 which looking at their volume competitors is very good. The point remains that Apple doesn't try for volume/marketshare like Toyota, Honda and Ford but more for upscale sales like Prosche, BMW and Acrua. At best you're not talking about a Honda Accord but an Acura Integra/RSX. Which was essentially an overpriced Civic.
Note that with the RSX you can't get the nav system. Its a bottom end car for Acrua. The Accord you can get the Nav system. Its the top end car for Honda.
So its not like you can't put a nav system in a RSX...Honda/Acura simply chooses not to.
Prior to the low cost performas they were relying on their Apple // (c, e, gs) lines for the consumer market. They didn't stop selling Apple //c until 1990 and the //e (closest to the original ][) until 1993.
Selling prehistoric comps for as long as you possibly can isn't really a consumer line strategy. They sold the IIe with minor changes for eleven years, for godsake. It was more like, well, they're still buyin' 'em, so we'll keep makin' 'em.
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The point remains that Apple doesn't try for volume/marketshare like Toyota, Honda and Ford but more for upscale sales like Prosche, BMW and Acrua.
No. If that were true, there'd be no Mac Mini, and no $999 iMac. Apple wants midrange marketshare too, and is pursuing it (though they could be doing a better job of it).
Thanks Mac-T. You and I are far from alone in thinking that Apple could (and should) offer a bit more customizability. Perhaps not Dell-level, but more than current Apple-level. 8)
.
Yeh, exactly. Keep store.apple.com nice and simple, not overdone like dell.com with specials/rebates and a million different arcane "Dell XPS/Inspiron E3049048i" configs , but still give some low-key options to really design the perfect Mac you want, without any unnecessary extra baggage.
Yeh, exactly. Keep store.apple.com nice and simple, not overdone like dell.com with specials/rebates and a million different arcane "Dell XPS/Inspiron E3049048i" configs , but still give some low-key options to really design the perfect Mac you want, without any unnecessary extra baggage.
Is this really too much to ask for?
No, it sure isn't, especially now that Apple's in a position to lure more fence-sitters to the Mac side.
Let's hope Stevie J and Co. figure it out sooner rather than later. 8)
No. If that were true, there'd be no Mac Mini, and no $999 iMac. Apple wants midrange marketshare too, and is pursuing it (though they could be doing a better job of it).
Arguably the Integra/RSX is a play for the midrange marketshare. Another interpretation was that they were luring in the younger crowd into the brand so that when they got older they'd stay with Acrua over say going Inifnity.
Apple wants to start no lower than the midrange and the $999 iMac is a pretty stripped offering at that price range. That's hardly a great indicator of pursuing the midrange as much as starting there and moving upwards.
Like I said, there's a difference between the Accord and the RSX in options and positioning within the brand.
Comments
Nope. Performa line didn't come along 'til 1992. Before that, even the folks running Apple at the time admitted that they were fatcats, "living off of the high margins." Performa was a belated attempt to win back marketshare, and it didn't really work.
Prior to the low cost performas they were relying on their Apple // (c, e, gs) lines for the consumer market. They didn't stop selling Apple //c until 1990 and the //e (closest to the original ][) until 1993.
The cheapest laptops are more comparable to the cheapest cars... which, far as I know is the Chevy Aveo at $10K. Doing the ratios, cheapest MB is around a $22K car, or a Honda Accord. The Mustang isn't really a low-end car, by any stretch.
Apple does a little Honda, then some Beemer, then some Porsche.
All analogies break down at some point. I recall reading that Apple enjoys an average unit price of some $1400 which looking at their volume competitors is very good. The point remains that Apple doesn't try for volume/marketshare like Toyota, Honda and Ford but more for upscale sales like Prosche, BMW and Acrua. At best you're not talking about a Honda Accord but an Acura Integra/RSX. Which was essentially an overpriced Civic.
Note that with the RSX you can't get the nav system. Its a bottom end car for Acrua. The Accord you can get the Nav system. Its the top end car for Honda.
So its not like you can't put a nav system in a RSX...Honda/Acura simply chooses not to.
Vinea
Prior to the low cost performas they were relying on their Apple // (c, e, gs) lines for the consumer market. They didn't stop selling Apple //c until 1990 and the //e (closest to the original ][) until 1993.
Selling prehistoric comps for as long as you possibly can isn't really a consumer line strategy. They sold the IIe with minor changes for eleven years, for godsake. It was more like, well, they're still buyin' 'em, so we'll keep makin' 'em.
The point remains that Apple doesn't try for volume/marketshare like Toyota, Honda and Ford but more for upscale sales like Prosche, BMW and Acrua.
No. If that were true, there'd be no Mac Mini, and no $999 iMac. Apple wants midrange marketshare too, and is pursuing it (though they could be doing a better job of it).
.
Thanks Mac-T. You and I are far from alone in thinking that Apple could (and should) offer a bit more customizability. Perhaps not Dell-level, but more than current Apple-level. 8)
.
Yeh, exactly. Keep store.apple.com nice and simple, not overdone like dell.com with specials/rebates and a million different arcane "Dell XPS/Inspiron E3049048i" configs , but still give some low-key options to really design the perfect Mac you want, without any unnecessary extra baggage.
Is this really too much to ask for?
Yeh, exactly. Keep store.apple.com nice and simple, not overdone like dell.com with specials/rebates and a million different arcane "Dell XPS/Inspiron E3049048i" configs , but still give some low-key options to really design the perfect Mac you want, without any unnecessary extra baggage.
Is this really too much to ask for?
No, it sure isn't, especially now that Apple's in a position to lure more fence-sitters to the Mac side.
Let's hope Stevie J and Co. figure it out sooner rather than later. 8)
.
No. If that were true, there'd be no Mac Mini, and no $999 iMac. Apple wants midrange marketshare too, and is pursuing it (though they could be doing a better job of it).
Arguably the Integra/RSX is a play for the midrange marketshare. Another interpretation was that they were luring in the younger crowd into the brand so that when they got older they'd stay with Acrua over say going Inifnity.
Apple wants to start no lower than the midrange and the $999 iMac is a pretty stripped offering at that price range. That's hardly a great indicator of pursuing the midrange as much as starting there and moving upwards.
Like I said, there's a difference between the Accord and the RSX in options and positioning within the brand.
Vinea
Apple wants to start no lower than the midrange and the $999 iMac is a pretty stripped offering at that price range.
Glad you agree that Apple does indeed want midrange marketshare. 8)
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