Apple sells 270,000 iPhones in the first two days

Posted:
in iPod + iTunes + AppleTV edited January 2014
Apple Inc. said Wednesday that it sold 270,000 iPhones in the final 30 hours of its fiscal third quarter -- the first time the gadgets were available for purchase in the United States.



The Cupertino-based electronics maker offers the handset in two configurations, a 4GB model for $499 and an 8GB model for $599. However, it did not specify how many of each model were sold, and instead reported a combined total of the two.



Many of the iPhones sold on June 29th and 30th were not activated by customers until sometime thereafter, as Apple's sales total from the two days far exceeds early iPhone activation totals reported by wireless carrier AT&T.



AT&T said earlier in the week that it activated only 146,000 of the Apple handsets during the first two days, but added that more than 40 percent of those activations were to customers switching their service from a rival carrier.



In addition to first weekend iPhone sales, Apple also announced Wednesday that third quarter profits rose 73 percent to $818 million, or $.92 per diluted share, on sales of $5.41 billion.



During the quarter, the company shipped 1,764,000 Macintosh computers, representing 33 percent growth over the year-ago quarter, and 9,815,000 iPods, representing 21 percent growth.



Given its plan to defer iPhone accounting and revenues over a 24 month period, Apple said sales of the first 270,000 iPhone contributed only $5 million in revenue to its quarterly total.
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Comments

  • Reply 1 of 50
    Slam dunk Apple!
  • Reply 2 of 50
    lfe2211lfe2211 Posts: 507member
    Quote:
    Originally Posted by josephwinters View Post


    Slam dunk Apple!



    Facial!
  • Reply 3 of 50
    Quote:
    Originally Posted by AppleInsider View Post


    Apple Inc. said Wednesday that it sold 270,000 iPhones in the final 30 hours of its fiscal third quarter -- the first time the gadgets were available for purchase in the United States.



    The Cupertino-based electronics maker offers the handset in two configurations, a 4GB model for $499 and an 8GB model for $599. However, it did not specify how many of each model were sold, and instead reported a combined total of the two.



    Many of the iPhones sold on June 29th and 30th were not activated by customers until sometime thereafter, as Apple's sales total from the two days far exceeds early iPhone activation totals reported by wireless carrier AT&T.



    AT&T said earlier in the week that it activated only 146,000 of the Apple handsets during the first two days, but added that more than 40 percent of those activations were to customers switching their service from a rival carrier.



    In addition to first weekend iPhone sales, Apple also announced Wednesday that third quarter profits rose 73 percent to $818 million, or $.92 per diluted share, on sales of $5.41 billion.



    During the quarter, the company shipped 1,764,000 Macintosh computers, representing 33 percent growth over the year-ago quarter, and 9,815,000 iPods, representing 21 percent growth.



    Given its plan to defer iPhone accounting and revenues over a 24 month period, Apple said sales of the first 270,000 iPhone contributed only $5 million in revenue to its quarterly total.





    EEK! 270K is iPhones AND Apple/Thirdparty accessories!
  • Reply 4 of 50
    anantksundaramanantksundaram Posts: 19,387member
    I am simply stunned by this company's ability to consistently execute strategy.



    I don't mean to get all choked-up or to exaggerate, but b-school bookshelves are going to be filled with case studies extolling Apple as one of the first truly great companies of the 21st century. Its shares are certainly not cheap, and the stock price volatility is going to be here to stay for a while and not or the faint-hearted, but I honestly believe that there is a lot of value yet to created for its shareholders.
  • Reply 5 of 50
    Apple apologized for the activation issues and that AT&T has corrected these issues
  • Reply 5 of 50
    mactelmactel Posts: 1,275member
    270,000 iPhones in 30 hours is awesome! AT&T just couldn't keep up on the activations.
  • Reply 7 of 50
    On track for selling iPhone in Europe Q4
  • Reply 8 of 50
    buzdotsbuzdots Posts: 451member
    Quote:
    Originally Posted by AppleInsider View Post


    Apple Inc. said Wednesday that it sold 270,000 iPhones in the final 30 hours of its fiscal third quarter -- the first time the gadgets were available for purchase in the United States.





    9000 per friggin hour!



    suck on that one Zune







    (yes, yes, I know there is no correlation of product - just masterful execution of everything else)
  • Reply 9 of 50
    anantksundaramanantksundaram Posts: 19,387member
    Quote:
    Originally Posted by Matthew Yohe View Post


    EEK! 270K is iPhones AND Apple/Thirdparty accessories!



    Even if true, who cares.



    I'd rather go with -- and I am really quite pleased by -- SJ's forecast of a million sold by the end of the first full quarter of sales.
  • Reply 10 of 50
    webmailwebmail Posts: 639member
    This is fantastic news, overall the way apple is positioning the reported earnings from the iPhone, as well as the steady rise in Macs sold will contribute to steady rising stock instead of the typical daily highs and lows that Apple has had for years.



    As someone who owns 10,000 shares (8 years+) of stock. I'm really enjoying the fact that lately Apple stock is become less "jumpy" and is being set up in a way to be a steady rise, instead of the quick $5+ or $-3 drops.



    Great on the earnings Apple, you blew past estimates by .20cents!!!



    More Mac adoption is fantastic news too. More Mac users means it will bleed into users who become "Apple Lifetime Members"
  • Reply 11 of 50
    abster2coreabster2core Posts: 2,501member
    Quote:
    Originally Posted by Matthew Yohe View Post


    EEK! 270K is iPhones AND Apple/Thirdparty accessories!



    What is this "Apple/Thirdparty accessories" you refer to?
  • Reply 12 of 50
    Sorry to rain on the parade, but AAPL's data sheet states the 270,000 'Consists of iPhones and Apple-branded and third-party iPhone accessories' - see footnote (6) on their Unaudited Summary Data.



    So if each iPhone buyer also bought an iPhone case, say, the iPhone unit sales number comes in at 135,000, etc.
  • Reply 13 of 50
    freenyfreeny Posts: 128member
    Stock up to $146 in after hours trading...
  • Reply 14 of 50
    aaarrrggghaaarrrgggh Posts: 1,583member
    Quote:
    Originally Posted by Thomaspin View Post


    Sorry to rain on the parade, but AAPL's data sheet states the 270,000 'Consists of iPhones and Apple-branded and third-party iPhone accessories' - see footnote (6) on their Unaudited Summary Data.



    So if each iPhone buyer also bought an iPhone case, say, the iPhone unit sales number comes in at 135,000, etc.



    On the conference call, CFO indicated that it was iPhone units. Curious how many were returned the next day when people realized they weren't going to get rich off E-Bay...
  • Reply 15 of 50
    dr. xdr. x Posts: 186member
    Never Mind, I got the answer.
  • Reply 16 of 50
    anantksundaramanantksundaram Posts: 19,387member
    Quote:
    Originally Posted by Thomaspin View Post


    Sorry to rain on the parade, but AAPL's data sheet states the 270,000 'Consists of iPhones and Apple-branded and third-party iPhone accessories' - see footnote (6) on their Unaudited Summary Data.



    So if each iPhone buyer also bought an iPhone case, say, the iPhone unit sales number comes in at 135,000, etc.



    I read elsewhere that Oppenheimer clarified that they meant 270,000 phones. It is simply how they released the "segment" results. (I have not actually checked it out first-hand, however).
  • Reply 17 of 50
    nagrommenagromme Posts: 2,834member
    I other words, 150 iPhones per minute.



    So... either AT&T is fibbing about activation delays affecting only 2% of the weekend's buyers... or else a LOT of people bought an iPhone, took it home, and left it in the box to watch reruns on TV all weekend.



    EDIT: OK, OK. I get it. Online purchases must be delivered before they can be activated.
  • Reply 18 of 50
    Quote:
    Originally Posted by aaarrrgggh View Post


    On the conference call, CFO indicated that it was iPhone units. Curious how many were returned the next day when people realized they weren't going to get rich off E-Bay...



    He went on to state that "....the majority of the revenue contribution of $5mm was from accessories". Confusing as he earlier stated that accessory revenues would also be amortizd, which does not sync. Also, with a $550 iPhone and a $30-40 case or whatever, that is not possible, so it's confused.
  • Reply 19 of 50
    BTW, AAPL's data sheet appears here:



    http://images.apple.com/pr/pdf/q307data_sum.pdf
  • Reply 20 of 50
    dreamrajdreamraj Posts: 83member
    6:08 pm



    In PM activity: AAPL around $150.



    Buyers many and sellers few.



    Tomorrow the stock will be up big(ger) because number of buyers will increase. A few analysts have already come out with praise and will up their price targets soon. Also note that Apple said their "new product pipeline is very strong." With new iPods, iMacs and Leopard coming, this stock is headed for the sky. Not to mention lower cost iPhone Nano that Apple is rumored to be working on.



    For those of you who've been holding back on AAPL - Still NOT LATE to hop on the money train!!



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