Apple to build fourth Manhattan flagship on Upper West Side

Posted:
in General Discussion edited January 2014
Apple Inc. plans to completely raze a Victoria Secret flagship shop on Manhattan's Upper West Side and replace it with one of its own, according to the New York Post.



The location at 1981 Broadway on the northwest corner of West 67th Street currently hosts a Victoria Secret store, but Apple is planning to tear it down entirely and build from scratch a high-profile hot spot that's more to its liking, the paper said.



Since the electronics maker "loves glass, rectangles and cubes," the Post speculates that the 8,500 foot, slightly irregular plot could end up supporting a classy glass structure somewhat smaller than the current 23,997-square-foot, three level lingerie shop when all is said and done.



The land is reportedly owned by the Brandt Organization, whose brothers previously tore down the building that housed the Cineplex Odeon Regency Theater and other neighborhood staples in order to put up the current white box for Victoria's Secret.



"The sexy lingerie retailer's parent, Limited Brands, has been trying to sublease the space for some time," the Post said. "In fact, two years ago, we heard that Apple was hot on that trail but apparently got sidetracked amid the permutations of creating its flagship store at the General Motors Building on Fifth Avenue."



Future home of the Apple Store Upper West Side -- thanks Racked for the photo.



















Ground floor leases in the general area of the proposed Apple store are currently running $275 to $300 a square foot. Though no date was reported alongside Apple's plans, its likely the shop would be positioned for an opening ahead of next year's holiday shopping season.



The Upper West Side Apple store would be the company's fourth on the island, joining existing locations in SoHo, Midtown, and the Meatpacking District. The Cupertino-based company is also rumored to be looking into yet another flagship location on West 34th Street, directly across from the Empire State Building.
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Comments

  • Reply 1 of 32
    Considering that the Apple Store on 5th Avenue used to be the former site of the old Playboy Club, way back when, I think Apple might be starting a trend here with Victoria' Secret.



    Next thing you know, their next Apple Store will be where the Hustler Club is now!
  • Reply 2 of 32
    Quote:
    Originally Posted by AppleInsider View Post


    The Upper West Side Apple store would be the company's fourth on the island, joining existing locations in SoHo, Midtown, and the Meatpacking District. The Cupertino-based company is also rumored to be looking into yet another flagship location on West 34th Street, directly across from the Empire State Building.



    Hot diddly damn! Apple has more retail stores in New York than in all of continental Europe. They really ought to start taking more care of their foreign customers.
  • Reply 3 of 32
    MacProMacPro Posts: 17,588member
    Shame they couldn't find a way to mix the two
  • Reply 4 of 32
    tjstjs Posts: 31member
    Steve's Secret?
  • Reply 5 of 32
    gqbgqb Posts: 1,934member
    Quote:
    Originally Posted by tjs View Post


    Steve's Secret?



    Victoria's Apples?
  • Reply 6 of 32
    melgrossmelgross Posts: 31,064member
    Quote:
    Originally Posted by jonyp View Post


    Considering that the Apple Store on 5th Avenue used to be the former site of the old Playboy Club, way back when, I think Apple might be starting a trend here with Victoria' Secret.



    Next thing you know, their next Apple Store will be where the Hustler Club is now!



    I used to go to the old Playboy club. those were the days. You needed to pay for a $75 "key" to become a member, then they dropped the price to $25, and let all the riffraff in, sigh! Too bad, it was nice while it lasted.



    To get back to the store:



    This seems to be just a bit too close to the one in the GM Plaza.
  • Reply 7 of 32
    "Apple plans to completely raze a Victoria Secret flagship shop on Manhattan's Upper West Side and replace it with one of its own, according to the New York Post."





    A forth flagship just in Manhattan. And maybe a fifth? If flagship stores do so well then why not plan then for every large city or shopping area. It looks like one is being built in Boston, and the Georgetown space near Foggy Bottom should be a flagship. But why not Philadelphia, Miami, Atlanta, Houston, Dallas, Denver, etc.



    The new Waikiki store will be two stories but the floor space will not be that different from any other large mall location.

    If you are interested in construction photos - web.mac.com/marktrek/iWeb/Site%202/Royal%20Hawaiian%20Shopping%20Center.html
  • Reply 8 of 32
    Great spot-right next to Ollies (great dumplings) and across the street from the Lincoln Square Imax multiplex. Since Tower Records closed down there has been no place other than Barnes and Noble to hang out before or after a movie. Now there will be the perfect place to hang! EXCELLENT!
  • Reply 9 of 32
    teckstudteckstud Posts: 6,476member
    This a much, much, better location and makes more retail sense than the meatpacking district. The Time Warner center is right down the street and doing very well with great high end stores in it. It's a block from Central Park- tons of tourists shopping. It's near Columbus Circle - lots of subways stop there.

    But sorry- the 5th Avenue store was not where there Playboy club was which was down the street. Apple actually sits where Vidal Sasson salon once was in the GM Building. Sorry to burst your bubble(s).
  • Reply 10 of 32
    Quote:
    Originally Posted by GQB


    Victoria's Apples?



    *shudder*
  • Reply 11 of 32
    josa92josa92 Posts: 193member
    Oh great, just what we needed.

    Another Apple store.

    in Manhattan.

    Oh.

    Over saturation is overly saturated.
  • Reply 12 of 32
    melgrossmelgross Posts: 31,064member
    Quote:
    Originally Posted by bigd86 View Post


    Great spot-right next to Ollies (great dumplings) and across the street from the Lincoln Square Imax multiplex. Since Tower Records closed down there has been no place other than Barnes and Noble to hang out before or after a movie. Now there will be the perfect place to hang! EXCELLENT!



    Ollies is a place the kids from my daughters HS go to at times. But, it's really terrible. Did they ever fix up the front, and kick out the bums and drug addicts?
  • Reply 13 of 32
    melgrossmelgross Posts: 31,064member
    Quote:
    Originally Posted by teckstud View Post


    This a much, much, better location and makes more retail sense than the meatpacking district. The Time Warner center is right down the street and doing very well with great high end stores in it. It's a block from Central Park- tons of tourists shopping. It's near Columbus Circle - lots of subways stop there.

    But sorry- the 5th Avenue store was not where there Playboy club was which was down the street. Apple actually sits where Vidal Sasson salon once was in the GM Building. Sorry to burst your bubble(s).



    The meatpacking district is right near one of the most viable, and youngest, communities in the city. If you go there during the day, or early evening, you can see crowds of young (usually under 30) people. It's also not too far from the Photo District, and 14th st, along with 23rd are big shopping areas, though not all of the highest nature, to be true.



    It will get a lot of business, also being near a nexus of transportation.
  • Reply 14 of 32
    teckstudteckstud Posts: 6,476member
    Quote:
    Originally Posted by melgross View Post


    The meatpacking district is right near one of the most viable, and youngest, communities in the city. If you go there during the day, or early evening, you can see crowds of young (usually under 30) people. It's also not too far from the Photo District, and 14th st, along with 23rd are big shopping areas, though not all of the highest nature, to be true.



    It will get a lot of business, also being near a nexus of transportation.







    What nexus of transportation? The closest train is the E/A/C line and that's a nexus? HA.

    Granted it's great if you live in Chelsea or the West Village but that's about it. Name another comparable store nearby within 2 blocks? It's a nightlife neighborhood with ultra trendy bistros and bars but that's all. The other stores are all haute couture wannabes. Maybe Apple will change the neighborhood but for now it is totally not retail. The 23rd street flat iron district and mid 14th st union square are but they are not walkably close.

    And of course the store is crowded with people -it just opened 2 weeks ago!
  • Reply 15 of 32
    melgrossmelgross Posts: 31,064member
    Quote:
    Originally Posted by teckstud View Post


    What nexus of transportation? The closest train is the E/A/C line and that's a nexus? HA.

    Granted it's great if you live in Chelsea or the West Village but that's about it. Name another comparable store nearby within 2 blocks? It's a nightlife neighborhood with ultra trendy bistros and bars but that's all. The other stores are all haute couture wannabes. Maybe Apple will change the neighborhood but for now it is totally not retail. The 23rd street flat iron district and mid 14th st union square are but they are not walkably close.

    And of course the store is crowded with people -it just opened 2 weeks ago!



    14th st and Union Square is a few blocks away. You can get just about anything there. You can also get the "L" over if you're too lazy to walk a few blocks.
  • Reply 16 of 32
    teckstudteckstud Posts: 6,476member
    Quote:
    Originally Posted by melgross View Post


    14th st and Union Square is a few blocks away. You can get just about anything there. You can also get the "L" over if you're too lazy to walk a few blocks.



    Dude-you must not be a New Yorker. The meatpacking district is not "a few blocks away" from Union Square! With your reasoning so is Times Square and Penn Station!



    The Fifth Avenue store and Soho are both in prime retail locations. I work in real estate and meatpacking is not a retail location. It's a nightlife location- big difference.
  • Reply 17 of 32
    melgrossmelgross Posts: 31,064member
    Quote:
    Originally Posted by teckstud View Post


    Dude-you must not be a New Yorker. The meatpacking district is not "a few blocks away" from Union Square! With your reasoning so is Times Square and Penn Station!



    The Fifth Avenue store and Soho are both in prime retail locations. I work in real estate and meatpacking is not a retail location. It's a nightlife location- big difference.



    I've just lived here all my 58 years. I went to high school around there, and my two companies were also around that area.



    So Dude yourself.
  • Reply 18 of 32
    timotimo Posts: 353member
    ugh. Flagship is one. One best. Not four, or five "flagships."



    E.g., wikipedia:



    Quote:

    As with so many other naval terms, flagship has crossed over into common parlance, where it means the most important or leading member of a group. It has also come to be an adjective describing the most prominent or highly touted product, brand, location, or service among those offered by a company.



    It's a fourth store, not a fourth flagship.
  • Reply 19 of 32
    Quote:
    Originally Posted by Timo View Post


    ugh. Flagship is one. One best. Not four, or five "flagships."



    A company that sells only premium computers builds only flagship stores. Of course, in a big storm, there are no tugboat stores to help the flagship stores into port, and they all sink.
  • Reply 20 of 32
    melgrossmelgross Posts: 31,064member
    Quote:
    Originally Posted by dh87 View Post


    A company that sells only premium computers builds only flagship stores. Of course, in a big storm, there are no tugboat stores to help the flagship stores into port, and they all sink.



    It seems to me that any fairly large independent store, that is, one that's not in a mall storefront, would be called a "flagship" store.



    But, it also relegates the previous "flagship" stores in the vicinity to non, "flagship "stores.



    The SoHo store was certainly a Flagship when it opened, but the GM store surpassed it in size, location, and trendyness. The SoHo store is still in full swing, and is still full, but it's no longer THE flagship store here.



    The meatpacking store is now the biggest, and so is the new flagship. I don't think this new, proposed, store would take away from that.



    After all, this word "flagship" is not an official one. The guard gets passed down, just as in a real fleet, when a newer, larger, faster, more powerful vessel enters and becomes the new Flagship. The older one is still there, but is no longer the top dog. The admiral has left and gone to the new one.
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