I have been a loyal consumer of Apple products, having bought a 24 inch imac (AUD$3100) and its video ipod (S$500). I was even contemplating the iphone. Thank god i didn't get the iphone for now i will NEVER purchase Apple products nor advise my friends to do so. In recent conversations with Apple customer representatives from Sydney, Australia, I have gathered and agree with the statement "APPLE DOESN'T CARE ABOUT IT'S CUSTOMERS" [Posted by Joshua Karp on Mar 28, 2008 12:48 pm on boygeniusreport.com]. Well, at least it seems so due to its complacency in handling distressed calls for after sales customers. I was utterly disappointed having spoken to both a customer relations officer and the CR manager to find that they were both ill-trained, sarcastic, defensive, seemingly given too much authority or perhaps are lead into thinking that they have a given amount of authority to make decisions, that they abuse their empowerment, smoke the clients and mishandle the customers such that things escalate to an extent that could prove to be detrimental to the image and brand of Apple. One WOULD expect the service of Apple to be one which was as attentive the one you received when you chose to purchase the product. However, to my dismay, it was the exact opposite. Given Apple's PREMIUM branding, I am shocked to discover its rigidity in policies and ill-trained customer service officers. My advise to current Apple consumers and potential Apple IMAC consumers out there? Do take note of the your IMAC warranty expiry date and do purchase an extended warranty before expiry. Because there is NO GOODWILL whatsoever your circumstances (even if your computer & receipt is being shipped overseas for your relocation abroad or if you were simultaneously on a holiday, much less if you could produce proof of all the above), Apple will NOT allow you to then PURCHASE an extended warranty. And should you be in that predicament, note that you WILL only be allowed ONE technical assistance. From thereon, there will be no further technical assistance and you will have to FORK OUT $40 per month for PHONE ASSISTANCE. This brings me to the point where i reiterate that i will NEVER EVER, purchase or support Apple in its products and help boost its profits again...Oh yeah, i will also never advise friends and family to purchase Apple products again. I'm boycotting Apple for good. Aside from aesthetics, in my opinion Apple's PREMIUM pricing just doesn't justify its after-sales service AND warped policies to charged more for after sales support to customers.