Apple does better with their product announcements on the Apple campus. Trade shows, except for the CES, have been losing popularity for years. Also why pay to go to Macworld Expo when you can see the keynote for free for the past decade? No big loss. You can see if there are new products right on Apple's website.
Yeah, I guess the time when we see S.Jobs delivering speeches is coming to an end. I do hope Apple would have a bigger crowd for their product presentation, I like the atmosphere when people clap to whatever Jobs say, sometime it is funny to watch.
The unibody MB presentation is eventhough interesting but is downright boring if you ask me. The atmosphere, the audience and all is like robotic trolls.
Rather than have the mainstream press at these events, Apple should primarily invite major bloggers and give out golden tickets in Apple products(just like Charlie and the chocolate factory).
Rather than have the mainstream press at these events, Apple should primarily invite major bloggers and give out golden tickets in Apple products(just like Charlie and the chocolate factory).
They could be included randomly in boxes, forcing children to buy 10, 12, or even as many as 20 or 30 different ipods looking for one!
Apple does better with their product announcements on the Apple campus. Trade shows, except for the CES, have been losing popularity for years. Also why pay to go to Macworld Expo when you can see the keynote for free for the past decade? No big loss. You can see if there are new products right on Apple's website.
There is much more to an Expo than just the Keynote. SIGGRAPH, NAB, CES are three Expos that aren't shrinking violets. I'd expect to see Apple visit the Federal/Defense Expos in the future.
I've been watching Steve's keynotes for 12 years. Part of the excitement of the keynote was the room of 2,000 people cheering, which isn't present in these boring, small, private media events.
Over the past several years, the excitement Apple builds in it's products is dwindling. Watching a MacWorld keynote was like Christmas all over again. Now we get nasty iPod Hi-Fi press events where 4 people clap.
I totally agree with you on this, I feel the same way, it was just like Christmas, It was something me and my co-worker always looked forward to. It became the most exciting Tuesday for us watching the event unfold line by line as bloggers posted the event via text on their sites and then looking forward to coming home to actually watching the QT stream of the event. I was exciting. Nothing beats the Macworld Expo in January. I am so sorry to see it go myself. This is a big let down to many...I know I'll miss my Mac-Christmas event.
As CES will continue to bore us, there will no longer be a Mac event to bring back the excitement. Too bad cuz those little Apple Press events are just not even close to being the same.
What you fail to acknowledge is that during the days of the big MacWorld announcements that gathered thousands of cultic Apple fanboys (hey, me included, so back off) drawing cheers and applause and standing ovations, didn't bring about the kind of truly revolutionary products that are seriously boosting Apple's bottom line right now. I think the Titanium PowerBook was the last "big event" product release that really changed the computing landscape. Since then, products like the iPod, MacBook, and iPhone (not the announcement but the actual release), all occurred in those smaller, but nonetheless hyped-to-hell in-house events.
So, uh, your impression that it's the MacWorld Expos and keynotes therein that make Apple an exciting company is seriously flawed. I can sort of understand it because back then, there was little else to look forward to regarding Apple product announcements. The past several years, and with the demise of not one, not two, but THREE major MacWorld-like events (New York, Tokyo, and Apple Expo Paris), I've gotten accustomed to Apple releasing major products whenever the hell they could and felt like it, and if you get past the nostalgia factor, I'll take today's situation over the past any day of the week.
I think you fail to realize, it was the Mac Expo that brought us Mac Mini, iLife suite, Panther and many great products during that time. Yes, I partially agree that it was the mini events that brought the actual release of the product but it's Steve's charisma on stage to a full room audience introducing the next coolest thing and demonstrating why it's so cool to us is just the thing that draws us in. Anyway, to agree or not, the point being in all, is that it's a sad day to loose Macword Expo as it DID have an IMPACT on us ALL whether you want to believe that or not.
All the logic (Apple doesn't need MW anymore etc) cannot explain why SJ won't give the keynote.
A good point and fodder for the shorts of course, but the other obvious answer is because they will not be announcing anything spectacular at this trade show. I do suspect a new product or two, but nothing grandiose, next time maybe we see SJ it will be about yet another grandiose platform vision. That vision BTW won't have "mac" in its name.
The thing is, this event was for Apple's fans, the ones who supported Apple through thick and thin, it was an event where all Mac users from all over the world can meet in large numbers.
It was the only place left where an Apple fan could delve in everything Apple and get away from the everything Microsoft. It's a nerd's heaven, and it's only once a year, the keynote speech was like the colosseum's main event.
The end of this event will put a big damper on Apple's fans. It's like a music band that will continue to make music, but ends all their tours.
Yes, but it is Macworld *Conference* and Expo. Macworld is much more than an expo floor. The conference is really good and very extensive. The cultural events around Macworld are numerous. Apples withdrawal will surely kill Macworld and that's a real shame. No more interesting conference session, no more Macworld parties, no more special editions of Mac and Tech programs (podcasts/videocasts/TV).
I understand the economics, but I think Apple is making the wrong decision.
I really don't think this has anything to do with Steve Jobs or his health. Early January is a lousy time for new product announcements, which is what everybody expects at MacWorld. Just think about it-all those people who got iPods/Macintosh/iPhones for Christmas find out two weeks later there's a new model available and what they got is on sale for 30% less.
Or think about all those times they announce products but won't ship them for a couple of months. They have to do it because they have to announce something new at the expo but the product isn't ready. Apple is much better off being able to make announcements at a time or place they choose, IMHO.
Most companies announce their new products at the start of the new year.....
Another issue - Apple may not need Macworld, but Mac developers sure do. Trade shows are extremely important for the people in the field. It is time to mingle, exchange business cards, talk about partnerships etc.
MacWorld is the best chance for an independent Mac software or hardware developer to get noticed by the press or distributor.
Apple doesn't need MW. MW needs Apple. ISV need MW. Apple needs ISV.
By breaking this cycle, it is a slap on the face to the ISV, who stick with Apple through thick and thin.
Interesting point. I wonder if WWDC is enough to fill that role in a similar enough format?
Quote:
Originally Posted by hillstones
Apple does better with their product announcements on the Apple campus. Trade shows, except for the CES, have been losing popularity for years. Also why pay to go to Macworld Expo when you can see the keynote for free for the past decade? No big loss. You can see if there are new products right on Apple's website.
MWSF Keynote almost always had better buzz and excitement than Apple's press events and it shows in the recorded video. With Apple's press events, it's just press, and they're pretty reserved, as they should be. The number of people wanting to see the keynote seems to have been steadily increasing, despite the fact that people can just watch them at home later that day.
IDG pissed Apple off. Steve said 'stuff them, I ain't going'. 'Phil, you go but this is the last show. Were going mainstream and we don't need no stinkin' Macworld'.
Perhaps Apple wants to make a splash the Consumer Electronics Expo and later NAB, then on to SIGGRAPH, to other Expos that target specific market segments that ultimately get squashed by the All-in-One MACWORLD.
If Apple left MW because they couldn't control the message how are these other venues any better?
At least at MW they were the center of the universe. At other venues(CES, NAB ect..) they would share the stage with other vendors. I have a hard time seeing that.
Seems like I recall that one of the reasons CES was declining was all the attention paid to MW and and the anticipation the press and public put on a Jobs keynote. While Apple may not have been able to completely control the message at MW, it also allowed 3rd party vendors some exposure and that seems to be good for the Mac platform if not Apple directly.
Comments
Sept-Oct = Annual iPod/iPhone updates before Christmas
April-May = WWDC (focus on OS platforms)
Smaller events as needed for announcing hardware updates and new products.
Apple will not switch to CES where it has to compete with a 100 other announcements for attention.
Yeah, I guess the time when we see S.Jobs delivering speeches is coming to an end. I do hope Apple would have a bigger crowd for their product presentation, I like the atmosphere when people clap to whatever Jobs say, sometime it is funny to watch.
The unibody MB presentation is eventhough interesting but is downright boring if you ask me. The atmosphere, the audience and all is like robotic trolls.
Rather than have the mainstream press at these events, Apple should primarily invite major bloggers and give out golden tickets in Apple products(just like Charlie and the chocolate factory).
Awe, it is cuz Obama won? LOL jk
Actually now that you mention it... Apple should steal one from the Obama playbook.
Instead of MacWorld Steve should just buy an hour of prime time TV on say ABC and do his infomercial, uh I mean product announcement.
Rather than have the mainstream press at these events, Apple should primarily invite major bloggers and give out golden tickets in Apple products(just like Charlie and the chocolate factory).
They could be included randomly in boxes, forcing children to buy 10, 12, or even as many as 20 or 30 different ipods looking for one!
Apple does better with their product announcements on the Apple campus. Trade shows, except for the CES, have been losing popularity for years. Also why pay to go to Macworld Expo when you can see the keynote for free for the past decade? No big loss. You can see if there are new products right on Apple's website.
There is much more to an Expo than just the Keynote. SIGGRAPH, NAB, CES are three Expos that aren't shrinking violets. I'd expect to see Apple visit the Federal/Defense Expos in the future.
I've been watching Steve's keynotes for 12 years. Part of the excitement of the keynote was the room of 2,000 people cheering, which isn't present in these boring, small, private media events.
Over the past several years, the excitement Apple builds in it's products is dwindling. Watching a MacWorld keynote was like Christmas all over again. Now we get nasty iPod Hi-Fi press events where 4 people clap.
Goodbye exciting Apple. Hello just-like-any-other-boring company.
"Think slightly different"
I totally agree with you on this, I feel the same way, it was just like Christmas, It was something me and my co-worker always looked forward to. It became the most exciting Tuesday for us watching the event unfold line by line as bloggers posted the event via text on their sites and then looking forward to coming home to actually watching the QT stream of the event. I was exciting. Nothing beats the Macworld Expo in January. I am so sorry to see it go myself. This is a big let down to many...I know I'll miss my Mac-Christmas event.
As CES will continue to bore us, there will no longer be a Mac event to bring back the excitement. Too bad cuz those little Apple Press events are just not even close to being the same.
What you fail to acknowledge is that during the days of the big MacWorld announcements that gathered thousands of cultic Apple fanboys (hey, me included, so back off) drawing cheers and applause and standing ovations, didn't bring about the kind of truly revolutionary products that are seriously boosting Apple's bottom line right now. I think the Titanium PowerBook was the last "big event" product release that really changed the computing landscape. Since then, products like the iPod, MacBook, and iPhone (not the announcement but the actual release), all occurred in those smaller, but nonetheless hyped-to-hell in-house events.
So, uh, your impression that it's the MacWorld Expos and keynotes therein that make Apple an exciting company is seriously flawed. I can sort of understand it because back then, there was little else to look forward to regarding Apple product announcements. The past several years, and with the demise of not one, not two, but THREE major MacWorld-like events (New York, Tokyo, and Apple Expo Paris), I've gotten accustomed to Apple releasing major products whenever the hell they could and felt like it, and if you get past the nostalgia factor, I'll take today's situation over the past any day of the week.
I think you fail to realize, it was the Mac Expo that brought us Mac Mini, iLife suite, Panther and many great products during that time. Yes, I partially agree that it was the mini events that brought the actual release of the product but it's Steve's charisma on stage to a full room audience introducing the next coolest thing and demonstrating why it's so cool to us is just the thing that draws us in. Anyway, to agree or not, the point being in all, is that it's a sad day to loose Macword Expo as it DID have an IMPACT on us ALL whether you want to believe that or not.
Actually now that you mention it... Apple should steal one from the Obama playbook.
Instead of MacWorld Steve should just buy an hour of prime time TV on say ABC and do his infomercial, uh I mean product announcement.
haha... and doing this just may still be cheaper than holding an IDG event.
All the logic (Apple doesn't need MW anymore etc) cannot explain why SJ won't give the keynote.
A good point and fodder for the shorts of course, but the other obvious answer is because they will not be announcing anything spectacular at this trade show. I do suspect a new product or two, but nothing grandiose, next time maybe we see SJ it will be about yet another grandiose platform vision. That vision BTW won't have "mac" in its name.
There is a way that Apple can continue on the path of leading edge innovation and also live in harmony with Socialism.
Socialism? Haha, that's a funny joke.
It was the only place left where an Apple fan could delve in everything Apple and get away from the everything Microsoft. It's a nerd's heaven, and it's only once a year, the keynote speech was like the colosseum's main event.
The end of this event will put a big damper on Apple's fans. It's like a music band that will continue to make music, but ends all their tours.
The hype and hysteria surrounding APPL is the reason that I've never invested in the company.
I understand the economics, but I think Apple is making the wrong decision.
I really don't think this has anything to do with Steve Jobs or his health. Early January is a lousy time for new product announcements, which is what everybody expects at MacWorld. Just think about it-all those people who got iPods/Macintosh/iPhones for Christmas find out two weeks later there's a new model available and what they got is on sale for 30% less.
Or think about all those times they announce products but won't ship them for a couple of months. They have to do it because they have to announce something new at the expo but the product isn't ready. Apple is much better off being able to make announcements at a time or place they choose, IMHO.
Most companies announce their new products at the start of the new year.....
CES is the next week.
You make no sense.
Another issue - Apple may not need Macworld, but Mac developers sure do. Trade shows are extremely important for the people in the field. It is time to mingle, exchange business cards, talk about partnerships etc.
MacWorld is the best chance for an independent Mac software or hardware developer to get noticed by the press or distributor.
Apple doesn't need MW. MW needs Apple. ISV need MW. Apple needs ISV.
By breaking this cycle, it is a slap on the face to the ISV, who stick with Apple through thick and thin.
Interesting point. I wonder if WWDC is enough to fill that role in a similar enough format?
Apple does better with their product announcements on the Apple campus. Trade shows, except for the CES, have been losing popularity for years. Also why pay to go to Macworld Expo when you can see the keynote for free for the past decade? No big loss. You can see if there are new products right on Apple's website.
MWSF Keynote almost always had better buzz and excitement than Apple's press events and it shows in the recorded video. With Apple's press events, it's just press, and they're pretty reserved, as they should be. The number of people wanting to see the keynote seems to have been steadily increasing, despite the fact that people can just watch them at home later that day.
WWDC for devs and 'special events' for the rest.
Perhaps Apple wants to make a splash the Consumer Electronics Expo and later NAB, then on to SIGGRAPH, to other Expos that target specific market segments that ultimately get squashed by the All-in-One MACWORLD.
If Apple left MW because they couldn't control the message how are these other venues any better?
At least at MW they were the center of the universe. At other venues(CES, NAB ect..) they would share the stage with other vendors. I have a hard time seeing that.
Seems like I recall that one of the reasons CES was declining was all the attention paid to MW and and the anticipation the press and public put on a Jobs keynote. While Apple may not have been able to completely control the message at MW, it also allowed 3rd party vendors some exposure and that seems to be good for the Mac platform if not Apple directly.
Actually now that you mention it... Apple should steal one from the Obama playbook.
Instead of MacWorld Steve should just buy an hour of prime time TV on say ABC and do his infomercial, uh I mean product announcement.
I was thinking the same thing!