To announce some of the mooted hardware - such as a revised Mac Mini - I don't think it warrants a press event at all.
But if Apple need to communicate something more significant. Like a home-server shared-media ecosystem. Then a purpose-built Cupertino event will be the right thing to do.
C.
Yeah, I don't need a frickin' big-shebang stellar press event, I just need them to update the bloody Mac Mini and iMac.
Do it Asian style -- just get some pretty girls showing off the gear, get some press, heck, do it in on a simple stage in a huge Apple Store, just gather and let the web and print press run all the stories. Tell the web and print press, Apple launch at NYC Apple Store, hordes will be banging on the door to get in. Do the launch, brief presentation of products by Phil or even someone one level below Phil maybe that Bob Mansfield guy, let press play with it... Boom! Done, launched, looks good, start selling. No need for special Apple Cupertino Town Hall with Steve and is-he-isnt- he-dying and all that hullabaloo. Launch costs strongly reduced while maintaining high impact, high energy, and driving web and Retail store traffic.
Yup, Apple is so far ahead with their product announcements, their Town Hall stuff is overkill, actually.
Sadly, that screenshot is what most people think is a good press event/ presentation. That shit is clearly more an internal roadmap, how the hell is any of that press-friendly. And PowerPoint... OMFG
Quote:
Originally Posted by Carniphage
Exactly!
At the moment. Apple is like the prettiest girl in the room. It does not need to pay someone to get attention.
What I find amazing is how incredibly bad the rest of the industry is at getting press.
1) Do it at CES when there are 242 announcements in a day, your message will be lost no matter what.
2) Then do a presentation on a plasma screen with so much info that no one knows what you are saying.
And yeah, Apple probably doesn't even need the models like Dell (see pic below) ... Heck, they'd still get press if it was just that Bob Mansfield guy (bless his heart, but he's not the best looker, is he) holding a Apple MacNetBook-whatever.
So I went and bought a 32GB iPod Touch and installed a bunch of apps and games and podcasts and whatnot.
However, the itunes store developed a bug and no one can purchase tv shows for some reason (error 5002). People suspect its a unforseen bug that has come up because of the itunes DRM-less update.
So I couldn't get an episode of "The Unit" on the iPod in time before I had to go to bed.
Oh well. Its a cool little machine which should hold me over till Apple's REAL product announcements later in the year (I hope).
Failnote? Nah, Phil did a good job with what he had. I would consider it more of a..............Snorenote.
Comments
To announce some of the mooted hardware - such as a revised Mac Mini - I don't think it warrants a press event at all.
But if Apple need to communicate something more significant. Like a home-server shared-media ecosystem. Then a purpose-built Cupertino event will be the right thing to do.
C.
Yeah, I don't need a frickin' big-shebang stellar press event, I just need them to update the bloody Mac Mini and iMac.
Do it Asian style -- just get some pretty girls showing off the gear, get some press, heck, do it in on a simple stage in a huge Apple Store, just gather and let the web and print press run all the stories. Tell the web and print press, Apple launch at NYC Apple Store, hordes will be banging on the door to get in. Do the launch, brief presentation of products by Phil or even someone one level below Phil maybe that Bob Mansfield guy, let press play with it... Boom! Done, launched, looks good, start selling. No need for special Apple Cupertino Town Hall with Steve and is-he-isnt- he-dying and all that hullabaloo. Launch costs strongly reduced while maintaining high impact, high energy, and driving web and Retail store traffic.
At the moment. Apple is like the prettiest girl in the room. It does not need to pay someone to get attention.
What I find amazing is how incredibly bad the rest of the industry is at getting press.
1) Do it at CES when there are 242 announcements in a day, your message will be lost no matter what.
2) Then do a presentation on a plasma screen with so much info that no one knows what you are saying.
Just look at this!
(From the Cisco event)
C.
Sadly, that screenshot is what most people think is a good press event/ presentation. That shit is clearly more an internal roadmap, how the hell is any of that press-friendly. And PowerPoint... OMFG
Exactly!
At the moment. Apple is like the prettiest girl in the room. It does not need to pay someone to get attention.
What I find amazing is how incredibly bad the rest of the industry is at getting press.
1) Do it at CES when there are 242 announcements in a day, your message will be lost no matter what.
2) Then do a presentation on a plasma screen with so much info that no one knows what you are saying.
Just look at this!
(From the Cisco event)
C.
However, the itunes store developed a bug and no one can purchase tv shows for some reason (error 5002). People suspect its a unforseen bug that has come up because of the itunes DRM-less update.
So I couldn't get an episode of "The Unit" on the iPod in time before I had to go to bed.
Oh well. Its a cool little machine which should hold me over till Apple's REAL product announcements later in the year (I hope).
Failnote? Nah, Phil did a good job with what he had. I would consider it more of a..............Snorenote.