Microsoft ups cash limit, takes aim at MacBook Pros in new ad

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  • Reply 241 of 505
    matt1974matt1974 Posts: 8member
    Quote:
    Originally Posted by Trajectory View Post


    ...I believe MS is making a huge mistake with these ads, and that they won't be very effective because they focus on ONE thing (cheap laptops) and ignore so many other factors that determine what computer is right for you.



    Indeed...



    They should also reinforce the idea that you get for what you paid...
  • Reply 242 of 505
    brucepbrucep Posts: 2,823member
    Quote:
    Originally Posted by LTMP View Post


    I believe that most of you aren't seeing the true intention of these ads.



    The ads are intended to make most people think that a laptop capable of editing video will cost $2,000, and that they could get a MBP for slightly more. Let's face it, people don't remember the prices that these actors paid, they remember the $2,000.



    However, when people go shopping, they expect to find the MS advertised computer for $2k and instead find out it's $1.3k. Suddenly it seems to be a MUCH better deal.



    The purpose of these ads is to magnify the importance of the price difference by managing expectations.



    Just my opinion, but it's a technique I've used in my marketing, and it's proven to be effective.





    no .. 5 yrs ago maybe . but most people are not SO stupid these days . this ad will back fire

    people do not just happen to thinik hey i got 2k and let me go to best buy and .......



    . they go online and look around

    they go to cnet

    they go to consumer reports

    they talk to freinds

    and if she has friends who edit movies then she will get an ear ful about many types and kinds p/c;s and such ..pro's and con's

    she will in t6he end get what she pays for

    with the mac its one final price

    with the rest its all the add costs not mentioned in these desperate ads

    simply she is a women and they do love to shop .



    i hope she buys a 15 in MBP

    the new graphic card rocks
  • Reply 243 of 505
    camroidv27camroidv27 Posts: 523member
    Quote:
    Originally Posted by Matt1974 View Post


    Really, how many times you've been congratulated for some amazing work you've done on a Mac???



    The same amount of times I've been congratulated on doing amazing work on a Windows box.



    I don't like Windows more than MacOSX mind you. I use both side by side, equal amounts of time, and fluent in both. I'm talking creative works here too! I don't see as one better than the other, just offering the same thing in different ways.
  • Reply 244 of 505
    cory bauercory bauer Posts: 1,286member
    Quote:
    Originally Posted by solipsism View Post


    Oh, I read it, but you are absolutely crazy if you think that Apple would entertain for a moment the addition of a half inch or more to their notebooks just to add a $200 tray-loading Blu-ray drive. Perhaps you haven't noticed, but Apple sells the thinnest and lightest notebooks for their performance class. This is part of their working strategy, not because they don't know to make thicker laptops, which doesn't make any sense.



    Assuming that they couldn't get a manufacturer to produce a 9.5mm thin blu-ray player if they actually showed interest (again, Panasonic had one in 2007), Blu-ray isn't the only absent feature due to Apple's obsession with thinness. It's the reason there's no Firewire on the MacBook, and why even the 15" models only have two USB ports. It contributes to why you have to spend a thousand dollars more to have a 17" Mac notebook compared to a PC.



    If Apple's lacking major components due to being too thin and at the same time costing more than competitors, then perhaps these Microsoft ads have a point when they suggest that the Mac is all about aesthetics.
  • Reply 245 of 505
    brucepbrucep Posts: 2,823member
    Quote:
    Originally Posted by teckstud View Post


    I made a big mistake not buying a Mini instead of ATV. I hate that I can't delete files directly on ATV like you can on a mini. And I have to keep all my movies file on my Mac permanently because if I delete them - the ATV mimics them and they disappear there as well. What a frustrating device. It really is only good if your ionto renting movies only. Even Hulu today got free ABC TV.



    the new mac mini have a great graphic card in it . i love hulu becuase you can watch a t v series from the start . and not miss an episode . i just saw doll house pretty good . ATV will morph into a high end mac mini gaming media console .[i hope]

    apple should just combine the high end mini with the ATV ,



    peace
  • Reply 246 of 505
    I'll say it again like I did with the last PC commercial thread : These commercials are effective! Microsoft knows their base. Period, end of discussion. Isn't there anyone who works in the advertising field in here? You guys are missing the point. It's not wether the PC is better equipped than a mac. It's about sales. Come on!
  • Reply 247 of 505
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by Cory Bauer View Post


    Assuming that they couldn't get a manufacturer to produce a 9.5mm thin blu-ray player if they actually showed interest (again, Panasonic had one in 2007)



    No one is saying that it's not technically possible (which you seem to be echoing over and over despite this being well known), just that it's financially viable for Apple to include a $1000+ option for a 9.5mm Blu-ray drive that will satisfy very few and hurt their business model. If you can't see the logic you'll have to go to the corner with Teckstud.



    Quote:

    Blu-ray isn't the only absent feature due to Apple's obsession with thinness. It's the reason there's no Firewire on the MacBook,



    Come again? The MacBook and MacBook Pro are the same thickness and yet the MacBook pro has FW800. Also, both machine types have Ethernet which is a taller port than either FW800. Saying that the MacBook doesn't have FW because its too thin makes me think that you haven't even seen a Mac before.



    Quote:

    If Apple's lacking major components due to being too thin and at the same time costing more than competitors, then perhaps these Microsoft ads have a point when they suggest that the Mac is all about aesthetics.



    The MS ads do have a point, but they are preaching to their own built in audience, not actually procuring a new audience. There are plenty of PCs that are more than suitable for ones needs. Apple has a very limited selection of PC models to choose from. They are an over-grown boutique shop in many ways. You need to stop thinking that Apple should try to appeal to everyone's needs across the board and realize that they are trying to only appeal to the needs of customers that can make them money. What you are asking for is a lose-lose financial situation for Apple that doesn't benefit the average Mac consumer.
  • Reply 248 of 505
    ibillibill Posts: 400member
    Quote:
    Originally Posted by camroidv27 View Post


    The fact I can run Retail OS X (no hacks) on a home built computer proves my point. Same internals.



    It doesn't prove the "same internals" at all.



    That myth has not been proven, by you or anybody else that keeps on repeatingit here.
  • Reply 249 of 505
    awmawmawmawm Posts: 67member
    Quote:
    Originally Posted by a_greer View Post


    BULLSHIT, everybody uses comoddedy x86 and x64 chips, MS does just as muich tuning on their consumer OS kernal to the INTEL chips as apple does, hell, MS and intel work closly together to make sure that Windows can take advantage of new chip features (like ht back in the day and multithreading across Xeon/Pentium/Core chips starting with Windows XP and expanded with the codebase of Server 2003 whuich was the vista foundation.)



    MS has been working with Intel on multithreading and maximising CPU usage since Apple was playing with those dinky G4 peices of shit (I speak as a former G4 owner, they sucked compared to the Intel boxes of the day, which is why Apple switched.)



    Its all about the abstraction layers, Apple has Core* and windows has Direct X and Windows Foundation and .net, they tweak their code to work with the HAL, and the GPU drivers for both Mac and Windows are written by the people who designed the chips, at nvidia and AMD, so I would assume that they can tightly integrate the drivers to the hardware, hell they CREATED the hardware.



    Whatever MS is doing, it plainly does not work for a lot of users. I have brought it up in the past but think it is worthwhile mentioning it again: Neither XP nor Vista machines give notebook users the ability to restart their machines from sleep and start working within a few seconds. I never knew whether I had to restart my XP and Vista machines after opening the lids. With OS X, I have never experienced a problem since I switched to Mac six months ago.
  • Reply 250 of 505
    paxmanpaxman Posts: 4,716member
    Quote:
    Originally Posted by Trajectory View Post


    But what you are missing is that the previous 3 MS ads didn't "tarnish" Apple's brand, they in fact reinforced the perception that Apple products are cool and good-looking and desirable, but cost a little more. But, cost certainly doesn't prevent millions of people from buying brand names instead of generic in stores everywhere, even though they may cost a bit more. So, to base your entire marketing strategy on "CHEAP" for something expensive like a computer won't have a good, long-term effect, IMO. Just look at iPods, you can get much cheaper MP3 players, so, why don't people flock to them instead if price is the overriding factor?



    I believe MS is making a huge mistake with these ads, and that they won't be very effective because they focus on ONE thing (cheap laptops) and ignore so many other factors that determine what computer is right for you. Not only that, but, there's not one single mention of Windows or Microsoft in any of these ads. They seem like ads for HP laptops, and not very convincing ones.



    I didn't say that this ad tarnishes the Apple brand. But if the ad helps to do so it will be more successful from MS' pov. I disagree that they are only selling 'cheap'. She is looking for a laptop for less than two grand. That's not cheap by most people's standard. They are selling the idea that you can actually do really cool stuff on less expensive machines than Apples'. The reason they have Apple in there at all is because of the perception that there are certain things you can only do on Macs. Apple is there but dismissed as expensive. That is different that saying 'we are cheap'. I think it is clever that they don't sell the MS brand. They are contextualizing the computing need by presenting 'normal' people.
  • Reply 251 of 505
    foxyfoxy Posts: 29member
    no good film maker uses windows movie maker, it sucks.
  • Reply 252 of 505
    trajectorytrajectory Posts: 647member
    Quote:
    Originally Posted by paxman View Post


    I disagree that they are only selling 'cheap'. She is looking for a laptop for less than two grand. That's not cheap by most people's standard.



    Yes, I agree, which is why this ad fails miserably. $2,000 isn't "cheap," which is the whole point of these ads. If someone has $2,000 to spend, they can easily afford a Mac laptop with excellent specs and better software. The ads were more effective when the person had $1,000 to spend. $2,000 takes things to a whole new level, and I think this new ad completely misses the main intent of these ads: people who don't have a lot of money need an "affordable" computer. For many people, $2,000 is not their idea of affordable or less expensive or cheap.



    Quote:
    Originally Posted by paxman View Post


    I think it is clever that they don't sell the MS brand. They are contextualizing the computing need by presenting 'normal' people.



    The woman in this new ad is not "normal" in this context. How many normal people need to do video editing on a laptop?? And why would a video editor not go directly to the platform they are already using and even consider a Mac if they already use PCs for video editing?



    IMO, the first 3 ads were more effective than this ad because the scenario is unrealistic and not very plausible.
  • Reply 253 of 505
    camroidv27camroidv27 Posts: 523member
    Quote:
    Originally Posted by iBill View Post


    It doesn't prove the "same internals" at all.



    That myth has not been proven, by you or anybody else that keeps on repeating it here.



    If I'm not mistaken, Apple has a factory over seas make their boards... the same company that makes PC laptop boards (my original MBP had a Foxconn board). The chipsets are the same, the graphics cards are the same (mind you, there are two in this particular model, though any PC maker could do the same thing) processors are the same. Apple uses the same Hard Drives as other folks, the same RAM, the same Realtek compatible audio cards. Its the same... what more do I need to prove? Open up an Apple, and open up a PC, and take a look at the manufacturers of the chips inside. Tons of similarities. The differences are the EFI, and the OS. That's it. They take parts from other vendors and put them in their boxes, just like other computer companies, and its the same components!



    Any one else want to back me up here? iStink, usually you have something to say.
  • Reply 254 of 505
    She should use that $2000 to get a breast enlargement - ((zing!!))!!
  • Reply 255 of 505
    aiolosaiolos Posts: 228member
    As many other have pointed out, there's so much fail in this ad. Also, artists tend to use Macs anyway cause they have great software and great specs.



    I also like the BMW M6 convertible ($108,000) in the handicapped spot in the end of video. Bet it was the producer who M$ paid a shitload of money to confuse the average consumer.



    Quote:
    Originally Posted by mesomorphicman View Post


    She should use that $2000 to get a breast enlargement - ((zing!!))!!



  • Reply 256 of 505
    hiimamachiimamac Posts: 584member
    Quote:
    Originally Posted by Stashman View Post


    Microsoft are trying break the world record of 'density of bullshit' in a single commercial. They just keep upping the stakes.



    Keep them coming Microsoft! I want to see you deal with a $3000 laptop!



    Geesh the fanboyz are in full force.



    While I like a mac as much as the next guy, you say BS when in fact jobs feed us bs for years with the slower powerPC which intel saved them i remember the g4 being touted as a portable studio and remeber Capitol records studios, SSL in Hollywood all being in awe on how fast the PC was for rendering and jobs fed us BS for almost a decade. His benchmarks still mislead people.



    In addtion, call video symphony in Burbank CA, largest pro tools, avid, final cut school in the world. Was there not to long ago and while they had mac pros, most of the high end were/are of servers. When I asked him abut that he said they are much faster for realtime FX and rendering. I compose for trailers and while a MacBook pro is good, there are 4 core machines that pounce it with blue ray. But go ahead call them and ask. They serve the entire editing community.



    Now we see the air at a price more realistic and this is just the begining. Look for apple to repsond, no choice, especially with bread and butter iPhone about to have millions with expired contracts.
  • Reply 257 of 505
    hiimamachiimamac Posts: 584member
    Quote:
    Originally Posted by camroidv27 View Post


    If I'm not mistaken, Apple has a factory over seas make their boards... the same company that makes PC laptop boards (my original MBP had a Foxconn board). The chipsets are the same, the graphics cards are the same (mind you, there are two in this particular model, though any PC maker could do the same thing) processors are the same. Apple uses the same Hard Drives as other folks, the same RAM, the same Realtek compatible audio cards. Its the same... what more do I need to prove? Open up an Apple, and open up a PC, and take a look at the manufacturers of the chips inside. Tons of similarities. The differences are the EFI, and the OS. That's it. They take parts from other vendors and put them in their boxes, just like other computer companies, and its the same components!



    Any one else want to back me up here? iStink, usually you have something to say.



    Yes but does it come with a free rainbow and apple bumper sticker. Ha ha ha LOL
  • Reply 258 of 505
    camroidv27camroidv27 Posts: 523member
    Quote:
    Originally Posted by hiimamac View Post


    Yes but does it come with a free rainbow and apple bumper sticker. Ha ha ha LOL



    Haha, true. All Apple products come with those little white Apple stickers! That is a difference! (I still have a rainbow apple metal thing from my original Mac IIsi. I haven't found anything to put it on, but its still cool to have.)



    As to your previous post. You are spot on. I've seen more and more video houses and TV stations go the route of PC instead of Mac too, mainly due to hardware and blue-ray. Macs still exist, but not as much as they used to.
  • Reply 259 of 505
    hiimamachiimamac Posts: 584member
    The only reason there is no FireWire is because the machine has better GPU and if they offered FireWire, pros could edit on the MacBook. But apple and their shitty atitude toward the pro make me savior the day jobs is gone. Nothing but a ploy to get another $800 dollars from you.



    Quote:
    Originally Posted by Cory Bauer View Post


    Assuming that they couldn't get a manufacturer to produce a 9.5mm thin blu-ray player if they actually showed interest (again, Panasonic had one in 2007), Blu-ray isn't the only absent feature due to Apple's obsession with thinness. It's the reason there's no Firewire on the MacBook, and why even the 15" models only have two USB ports. It contributes to why you have to spend a thousand dollars more to have a 17" Mac notebook compared to a PC.



    If Apple's lacking major components due to being too thin and at the same time costing more than competitors, then perhaps these Microsoft ads have a point when they suggest that the Mac is all about aesthetics.



  • Reply 260 of 505
    hiimamachiimamac Posts: 584member
    Yeah. I mean I do like macs but jobs his paranoia Nd the fanboyz make me crazy. Most are clueless. Heck even the so called genius bar are pretty dense as all they do to troubleshoot is run a program and if it returns an error, they send it out.



    Was shocked to see all the PC machines though. As it used to be all mac but apple ditched the pro user base, replaced one to one training with iLife specialist as none know shake, motion, fcp and it's all about ( I knee fiaahIphone, said with a Chinese accent, LOL).



    Quote:
    Originally Posted by camroidv27 View Post


    Haha, true. All Apple products come with those little white Apple stickers! That is a difference! (I still have a rainbow apple metal thing from my original Mac IIsi. I haven't found anything to put it on, but its still cool to have.)



    As to your previous post. You are spot on. I've seen more and more video houses and TV stations go the route of PC instead of Mac too, mainly due to hardware.



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