Apple acquires firm specializing in broadcast media software
Apple Computer has acquired Proximity Corporation, a leading provider of creative media asset management and production workflow software for the broadcasting industry, a posting on the firm's website has confirmed.
"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple," the statement reads.
The privately held firm was formed back in 1997 with a focus of developing and marketing advanced rich media asset management (RMAM) and workflow optimization software for the broadcast, creative-production, gaming and corporate industries.
Over the past decade, Proximity's software solutions have emerged as the quintessential industry standard for the management and storage of broadcast rich-media assets.
Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.
In 2002, the New York-based company was awarded a Technology Emmy for its artbox workgroup and artbox enterprise products. It also maintains offices in London and Sydney.
"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple," the statement reads.
The privately held firm was formed back in 1997 with a focus of developing and marketing advanced rich media asset management (RMAM) and workflow optimization software for the broadcast, creative-production, gaming and corporate industries.
Over the past decade, Proximity's software solutions have emerged as the quintessential industry standard for the management and storage of broadcast rich-media assets.
Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.
In 2002, the New York-based company was awarded a Technology Emmy for its artbox workgroup and artbox enterprise products. It also maintains offices in London and Sydney.
Comments
I smell another pro app in the making!
That does what?
stores things?
Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.
I'm willing to bet this is one of the big reasons they bought them out. Sure their applications may be gold but the client base is pretty huge.
Obviously once this gets rewritten by Apple it will only be compatible with Apple hardware....and only compatible with Final Cut....
Apple can use this software to create a consumer video storage and magnament app for iLife akin to iPhoto.
One of the biggest complaints about FCP is its mediocre media managment which this software would rectify in spades. This software wil likely be Aperture for video. Providing storage and managment of video elements for all of Final Cut Studio.
The next version of Final Cut Studio will be very different, will be the full package, and will be called Phenomenon. Shake and all the seperate Pro Apple software applications like Final Cut Pro will become one thing, and all those apps will seemlessly integrate with one another.
Cool! I take it Steve called you personnally to bring you up-to-date??
Apple Computer has acquired Proximity Group, a leading provider of creative media asset management and production workflow software for the broadcasting industry, a posting on the firm's website has confirmed.
"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple," the statement reads.
The privately held firm was formed back in 1997 with a focus of developing and marketing advanced rich media asset management (RMAM) and workflow optimization software for the broadcast, creative-production, gaming and corporate industries.
Over the past decade, Proximity's software solutions have emerged as the quintessential industry standard for the management and storage of broadcast rich-media assets.
Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.
In 2002, the New York-based company was awarded a Technology Emmy for its artbox workgroup and artbox enterprise products. It also maintains offices in London and Sydney.
This is probably so Final Cut can compete better against AVID for the edit bays of broadcast facilities. Their network storage/access systems and software needs are an integral part of the edit suite solution and very different from the independent editor. This is good news for industry and Apple.
Cool! I take it Steve called you personnally to bring you up-to-date??
Who's Steve?
Currently Apple offers no stand alone video storage or management solutions.
Apple can use this software to create a consumer video storage and magnament app for iLife akin to iPhoto.
I never thought of that. You're right, currently video's from a camera are just kind of slapped into iPhoto - good solution.
Thanks uncle Steve!
Your the BEST!
Cool! I take it Steve called you personnally to bring you up-to-date??
Get a life.
Get a life.
Although I'm greatful to have people jump to my defence, I'm sure it was just simple sarcasm. Why don't we all just get along
I never thought of that. You're right, currently video's from a camera are just kind of slapped into iPhoto - good solution.
I tried consolidating my video collection into iTunes. Even though video storage and playback in iTunes is getting better. iTunes is clearly made for music and video just isn't its strong point.
Apple needs an app made primarily to manage video.
The media management in FC Studio sucks in comparison the Avid offerings. Proximity clearly has some technology and/or experience that Apple need (or more likely have liked the stuff they have already bought so much, they decided to buy the company). Good indication that Apple are pushing on in the pro media space..
Oh, one more thing... a polished and unified GUI for OS X! The current UI is very lacking.
I'm a long-time Apple fan.
Now if Apple would only just get into the "enterprise" market and take on Active Directory, Exchange, Outlook, Sharepoint, etc.
Apple has always had a strong market position in creative content (video, music, photography, publishing, graphic design). The people who work in these field stayed fiercely loyal to the Mac, even in Apple's darkest days. So its easier for Apple to hold and dominate this market.
Windows dominates Enterprise in the same way. Even if Apple did attempt to compete in Enterprise Windows is so entrench its not likely to succeed.
Well there is always "One More Thing" when you have an infrastructure that already works really well.
In the rare case that there isn't one more thing, the Infrstructure must be terminated and started from scratch
Example
Apple Works-Terminated
Now iWork
Uhm, AppleWorks hasn't been terminated. It's still around...
Uhm, AppleWorks hasn't been terminated. It's still around...
It's basically been on life support for a long time. It used to be included with all new macs, but it's not shipped on any Intel machine and there won't be an Intel port for it.