Apple teases worldwide Black Friday sale
Apple has begun putting up teaser pages on its online stores for a "one-day shopping event" that will take place around the world this Friday.
The Cupertino, Calif., company is keeping holiday tradition alive this year with its annual Black Friday sale, though it has yet to reveal what items will be on sale this Friday. Commonly referred to as Black Friday, the last Friday of November is usually the biggest shopping day of the year in the U.S.
For now, Apple says only that customers will discover "amazing iPad, iPod and Mac gifts" during the one-day event. The teaser page has appeared on a number of Apple's international online stores, including Australia, Italy and U.K., and the U.S. store is expected to receive its own banner within hours, as noted by MacStories.
Apple's Black Friday deals last year were fairly modest: $101 off iMac, MacBook Pro and MacBook Air systems, $41 off the iPad, a $21 discount on iPod touches and $11 off the iPod nano. Other deals included small discounts on accessories such as wireless base stations, keyboards and the Magic Trackpads and Magic Mouse.
Traditionally, third-party retailers have undercut Apple's promotion with their own discounts for the start of the holiday shopping season. AppleInsider will have full coverage later this week. For instance, an ad for Best Buy's Black Friday sale has reportedly leaked online. According to BFAds.net, the big-box retailer is offering $45 off the iPad 2 and $150 off a limited supply of iMacs and MacBook Pros. The Apple TV will sell for $89.99 and a limited number of $100 iTunes cards will sell for just $80.
Apple is widely expected to set new sales records this holiday season. One recent survey found that the company's iOS devices rank at the top of kids' wish lists this Christmas season.
In its most recent quarterly earnings conference call, Apple said it expects revenue of roughly $37 billion in the December quarter. Given that the company is known for its conservative estimates, some industry watchers believe Apple could top the $40 billion mark this quarter for the first time in its history.
The Cupertino, Calif., company is keeping holiday tradition alive this year with its annual Black Friday sale, though it has yet to reveal what items will be on sale this Friday. Commonly referred to as Black Friday, the last Friday of November is usually the biggest shopping day of the year in the U.S.
For now, Apple says only that customers will discover "amazing iPad, iPod and Mac gifts" during the one-day event. The teaser page has appeared on a number of Apple's international online stores, including Australia, Italy and U.K., and the U.S. store is expected to receive its own banner within hours, as noted by MacStories.
Apple's Black Friday deals last year were fairly modest: $101 off iMac, MacBook Pro and MacBook Air systems, $41 off the iPad, a $21 discount on iPod touches and $11 off the iPod nano. Other deals included small discounts on accessories such as wireless base stations, keyboards and the Magic Trackpads and Magic Mouse.
Traditionally, third-party retailers have undercut Apple's promotion with their own discounts for the start of the holiday shopping season. AppleInsider will have full coverage later this week. For instance, an ad for Best Buy's Black Friday sale has reportedly leaked online. According to BFAds.net, the big-box retailer is offering $45 off the iPad 2 and $150 off a limited supply of iMacs and MacBook Pros. The Apple TV will sell for $89.99 and a limited number of $100 iTunes cards will sell for just $80.
Apple is widely expected to set new sales records this holiday season. One recent survey found that the company's iOS devices rank at the top of kids' wish lists this Christmas season.
In its most recent quarterly earnings conference call, Apple said it expects revenue of roughly $37 billion in the December quarter. Given that the company is known for its conservative estimates, some industry watchers believe Apple could top the $40 billion mark this quarter for the first time in its history.
Comments
A black friday sale? More like a kinda black friday sale. I have never seen apple cut prices very much on their products. Actually I have seen bigger discounts for students than non student people buying with a discount, weather its a black friday or just a refurb model.
Yup. The Education Store has every day Black Friday pricing! Forget about getting a job - enroll in college.
Especially conservative now since they missed their estimates last quarter.
Some people over estimated but that is another issue.
Actually, I might use this opportunity to get another iPad 2 over a refurbished 1st generation. I think the resale value of the 2nd gen. and additional features enough to make the added initial price worthwhile.
Is the black Friday discount on top of student or Government/military discount (if eligible for either)? Does anyone know?
No, I read on another forum that it wasn't. The people who do get the edu, government and military discounts can't really complain though, because those people basically have the discounts all year round.
With Apple Stores being as packed as they are on normal shopping days Apple could raise their prices by 10% this Friday.
Actually, I might use this opportunity to get another iPad 2 over a refurbished 1st generation. I think the resale value of the 2nd gen. and additional features enough to make the added initial price worthwhile.
That would be hilarious if Apple jacked up their prices by 10% just for this Friday. I personally wouldn't care, because I am definitely not going to be setting foot into any Apple store on Black Friday.
Black Friday is overhyped though, IMO. I wonder if anybody will get trampled in some store this year?
I was looking at the Best Buy ad for Black Friday, and when you read the small print below the iPad, it says, minimum of 5 per store. I'm sure that some stores will have more than that available, but technically, some stores may only have as little as 5.
I'm not in the market for any iPod Touch, but Best Buy had a pretty good deal for the newest 8 Gb iPod Touch. Theirs is $195, plus you get a $50 BB gift card. That's pretty cheap for an iPod Touch if somebody also puts that gift card to good use.
I also agree with you going for the iPad 2 over a refurbished first gen.
That would be hilarious if Apple jacked up their prices by 10% just for this Friday. I personally wouldn't care, because I am definitely not going to be setting foot into any Apple store on Black Friday.
Apple's Because We Can ad campaign.
Apple's Because We Can ad campaign.
No, I read on another forum that it wasn't. The people who do get the edu, government and military discounts can't really complain though, because those people basically have the discounts all year round.
We've gone in to Apple stores on several occasions - all stores we have visited, "no military discounts". which is sad, but doesn't keep us from buying a solid product from apple.
We've gone in to Apple stores on several occasions - all stores we have visited, "no military discounts". which is sad, but doesn't keep us from buying a solid product from apple.
I think they only offer it online.
(Disclaimer: Not responsible if you screw this up and some big, burly dude chucks you out the door and halfway down the block.)
Is the special only online or will it be in AppleStores also?
$2 discount. Horray.
Only if you're a $5 spender.
Especially conservative now since they missed their estimates last quarter.
I believe the only estimate they missed was the number of iPhones sold. Every other estimate they exceeded just fine - iPads, iPods, Macs, revenues and profits.