I'm sure this guy is completely unbiased in pursuit of profits from the current wave of interests for books about Apple. I wonder how many years worth of research was in it for him to compare with Issacson's book. My scum detector is high on this one.
While I love this site, I don't really need you to recount information that is freely available in a book I already own and that's been on sale for days.
maybe they are not fake projects - but rather possible leads with little potential for immediate payoff. or an exercise to validate a variety of things as mentioned.
still, it sounds like we are basing Apple-wide policies on a second hand rumor - well, some guy who used to work there claimed that he worked on products that I have never seen on the shelves at the Apple Store so clearly he was working on a fake project.
While I love this site, I don't really need you to recount information that is freely available in a book I already own and that's been on sale for days.
You probably didn't like this website when the Steve Jobs book came out.
While I love this site, I don't really need you to recount information that is freely available in a book I already own and that's been on sale for days.
well don't keep that book to yourself - start passing it around so the rest of us don't have to depend on AI for our second hand rumors.
I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.
And that would be based on what exactly? I would believe the book's version much more easily than your guessing.
I read part of it because a friend bought it and it read like it was just rehash. And not very well written rehash at that.
I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.
I would love to see Apple response to this book and the claims in it (some of which could be from articles that didn't actually have all their facts supported either) but I know they won't because of their desire for secrecy in all things
Well just out of curiosity I googled some of the other execs for interviews, profiles, etc. and you don't find much outside of Jony Ive. Perhaps the odd interview with Phil Schiller after a product launch (or doing damage control - white iPhone, app store policy) and business week did do a profile on Scott Forstall, though they had done one on Ive several years earlier. Of course it could be as you suggest there's no real interest in any of the other execs. But it's clear from everything I've read over the years that the ID team at Apple has the most clout. Which jives with what Steve told Walter Isaacson about no one being able to tell Jony Ive what to do or to be quiet. Will be interesting to see how (if) that culture changes now that Steve isn't around.
I read part of it because a friend bought it and it read like it was just rehash. And not very well written rehash at that.
I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.
I would love to see Apple response to this book and the claims in it (some of which could be from articles that didn't actually have all their facts supported either) but I know they won't because of their desire for secrecy in all things
I think a good example is that Apple Execs rarely participate on panels at industry events. VPs from HP, DELL, Google, Amazon, etc. are always sought after to participate. You almost never see anyone from Apple.
Well just out of curiosity I googled some of the other execs for interviews, profiles, etc. and you don't find much outside of Jony Ive. Perhaps the odd interview with Phil Schiller after a product launch (or doing damage control - white iPhone, app store policy) and business week did do a profile on Scott Forstall, though they had done one on Ive several years earlier. Of course it could be as you suggest there's no real interest in any of the other execs. But it's clear from everything I've read over the years that the ID team at Apple has the most clout. Which jives with what Steve told Walter Isaacson about no one being able to tell Jony Ive what to do or to be quiet. Will be interesting to see how (if) that culture changes now that Steve isn't around.
While the industrial design "team" at Apple has some autonomy, they are also shrouded by a cloak of anonymity. Can you name one other designer at Apple?
Ron Johnson and Peter Oppenheimer were the only execs I ever saw participating in industry events.
Ron spoke at some retail industry events and Peter at some financial industry events.
I am having a real hard time getting excited about this "revelation" from Lashinsky's book. First of all, why should I care? If the employee is being paid a typical salary for his skill and experience level to work on a project that never sees the light of day, intentional or not, then it is up to Apple to determine whether that is an effort that furthers the company goals. Apparently, they decided that it did. Bully for them. Didn't seem to hurt their corporate margins much.
The next thing to notice is that this item from Lashinsky's book seems to be getting the most attention. Apparently, there are no better conspiracies to unearth.
Putting these two observations together, my conclusion would be that the Lashinsky book doesn't really have any Earth-shattering revelations. Nothing to see here, and I'm moving on.
I think this is misunderstood. It is reasonable to tell engineers a fake story about how their REAL work will go into a real product.
For example, tell them this 5.5" interface will go into a giant underwater wristwatch. Then, 85% of their work is really the next iTouch GXL but the engineer does not know that. They did real work, but weren't fully informed about the marketing. That's only prudent.
Comments
still, it sounds like we are basing Apple-wide policies on a second hand rumor - well, some guy who used to work there claimed that he worked on products that I have never seen on the shelves at the Apple Store so clearly he was working on a fake project.
While I love this site, I don't really need you to recount information that is freely available in a book I already own and that's been on sale for days.
You probably didn't like this website when the Steve Jobs book came out.
While I love this site, I don't really need you to recount information that is freely available in a book I already own and that's been on sale for days.
well don't keep that book to yourself - start passing it around so the rest of us don't have to depend on AI for our second hand rumors.
Well,now we know where the Final Cut Pro X team originated!
It was supposed to be a fake project, but somebody messed up and released it.
I respectfully disagree. I'd argue there are significant leaks out of Cupertino. But most of them are carefully orchestrated and timed by Apple.
How about an example or two? It's easy to have theories for whatever reason, but you might try to correlate them with facts.
It was supposed to be a fake project, but somebody messed up and released it.
This gets old quickly.
I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.
And that would be based on what exactly? I would believe the book's version much more easily than your guessing.
I read part of it because a friend bought it and it read like it was just rehash. And not very well written rehash at that.
I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.
I would love to see Apple response to this book and the claims in it (some of which could be from articles that didn't actually have all their facts supported either) but I know they won't because of their desire for secrecy in all things
Well just out of curiosity I googled some of the other execs for interviews, profiles, etc. and you don't find much outside of Jony Ive. Perhaps the odd interview with Phil Schiller after a product launch (or doing damage control - white iPhone, app store policy) and business week did do a profile on Scott Forstall, though they had done one on Ive several years earlier. Of course it could be as you suggest there's no real interest in any of the other execs. But it's clear from everything I've read over the years that the ID team at Apple has the most clout. Which jives with what Steve told Walter Isaacson about no one being able to tell Jony Ive what to do or to be quiet. Will be interesting to see how (if) that culture changes now that Steve isn't around.
I read part of it because a friend bought it and it read like it was just rehash. And not very well written rehash at that.
I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.
I would love to see Apple response to this book and the claims in it (some of which could be from articles that didn't actually have all their facts supported either) but I know they won't because of their desire for secrecy in all things
I think a good example is that Apple Execs rarely participate on panels at industry events. VPs from HP, DELL, Google, Amazon, etc. are always sought after to participate. You almost never see anyone from Apple.
Well just out of curiosity I googled some of the other execs for interviews, profiles, etc. and you don't find much outside of Jony Ive. Perhaps the odd interview with Phil Schiller after a product launch (or doing damage control - white iPhone, app store policy) and business week did do a profile on Scott Forstall, though they had done one on Ive several years earlier. Of course it could be as you suggest there's no real interest in any of the other execs. But it's clear from everything I've read over the years that the ID team at Apple has the most clout. Which jives with what Steve told Walter Isaacson about no one being able to tell Jony Ive what to do or to be quiet. Will be interesting to see how (if) that culture changes now that Steve isn't around.
While the industrial design "team" at Apple has some autonomy, they are also shrouded by a cloak of anonymity. Can you name one other designer at Apple?
Ron Johnson and Peter Oppenheimer were the only execs I ever saw participating in industry events.
Ron spoke at some retail industry events and Peter at some financial industry events.
Well maybe Apple should change it's ways...oh wait...they're the most successful company of the last decade...nevermind
The ends justify the means?
I respectfully disagree. I'd argue there are significant leaks out of Cupertino. But most of them are carefully orchestrated and timed by Apple.
I agree. The only time you have seen Apple go apeshit over a leak were the two lost iPhones. Everything else is let go for everyone to drool over.
The next thing to notice is that this item from Lashinsky's book seems to be getting the most attention. Apparently, there are no better conspiracies to unearth.
Putting these two observations together, my conclusion would be that the Lashinsky book doesn't really have any Earth-shattering revelations. Nothing to see here, and I'm moving on.
Thompson
The ends justify the means?
Where is the harm, except for corporate margins (ha!) and/or those employees that proved to be either incompetent or in possession of loose lips?
Thompson
For example, tell them this 5.5" interface will go into a giant underwater wristwatch. Then, 85% of their work is really the next iTouch GXL but the engineer does not know that. They did real work, but weren't fully informed about the marketing. That's only prudent.
Please let the HDTV be one of these fake projects.
Rest easy. There have been zero leaks about an Apple HDTV. Everything that you have heard about such a product has been conjecture.