Apple puts some new hires on fake projects until they can be trusted

Posted:
in General Discussion edited January 2014


Apple's penchant for secrecy sometimes sees new engineers tasked with working on decoy products for a lengthy period of time while management vets their trustworthiness.



The revelation was widely disclosed in Adam Lashinsky's new book "" and further corroborated by a former Apple engineer during the author's appearance at LinkedIn last week.



"A friend of mine who's a senior engineer, he works on -- or did work on -- fake products I'm sure for the first part of his career, and interviewed for 9 months," the employee said. "It's intense."



The exchange between Lashinsky and the former employee was captured, below, by Fortune's Philip Elmer DeWitt.







"Inside Apple," which was first previewed by AppleInsider earlier this month, also tells of a secret room at Apple devoted solely to designing product packaging and what users experience when opening a new product







It also offers details on Steve Jobs's interest in a startup camera company before he died late last year.

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Comments

  • Reply 1 of 47
    mr. memr. me Posts: 3,221member
    OK. So am I supposed to be surprised? IIRC, it is fairly well understood that Apple engineers continue to work on fake projects as a matter of course. Fake projects help to quickly identify the source of leaks. Notice how there have been few if any real leaks since the leaks of the Power Mac G4 Mirror Double-Doors case? Leaks of the Power Mac G5 had virtually no similarity to the real G5.
  • Reply 2 of 47
    elmsleyelmsley Posts: 120member
    What better way to assess skill they claim without mucking with the real code. Reverse compilers would look down on Hello World occurrences scattered throughout OSX.
  • Reply 3 of 47
    rot'napplerot'napple Posts: 1,839member
    Guilty until proven innocent?!



    That's all it is. If this were politics, imagine the furor from the outraged people and the indignant press!

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  • Reply 4 of 47
    elmsleyelmsley Posts: 120member
    Quote:
    Originally Posted by Rot'nApple View Post


    Guilty until proven innocent?!



    That's all it is. If this were politics, imagine the furor from the outraged people and the indignant press!

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    /



    There's plenty of companies that have workers work on things that don't see the light of day. Sometimes it's reversed, in that it's the minions know it's not going anywhere yet the leaders thought all along it was a strategic move.



    What is the big deal, they don't get a fake salary do they? I thought that only happens to hospital interns and masters' students.
  • Reply 5 of 47
    So you get paid Apple-money for a spell and they gauge your performance. Oh, the humanity! Many companies have a probationary period during which your skills on the ground are assessed and then a decision is made for continued employment. Skills in an industry like this would include technical expertise, communication skills, teamwork, people skills and the ability to abide by the NDA portion of your work contract and to not leave prototypes in a bar when you flash them as part of your macking routine. It's not that difficult, nor too much to ask of a skilled professional in a highly competitive corporate environment.
  • Reply 6 of 47
    Well maybe Apple should change it's ways...oh wait...they're the most successful company of the last decade...nevermind
  • Reply 7 of 47
    Quote:
    Originally Posted by Rot'nApple View Post


    Guilty until proven innocent?!



    That's all it is. If this were politics, imagine the furor from the outraged people and the indignant press!

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    /

    /



    That would be because the outraged people and the indignant press understand the difference between how the Constitution applies to a public goverment official or agency versus a private corporation.
  • Reply 8 of 47
    The user and all related content has been deleted.
  • Reply 9 of 47
    conrailconrail Posts: 489member
    Well,now we know where the Final Cut Pro X team originated!
  • Reply 10 of 47
    rogifanrogifan Posts: 10,669member
    I read this book and it's a complete waste of money. No real new information. Obviously Lashinsky didn't have a lot of access or he couldn't get former employees to spill the beans. Nothing we haven't already seen in the pages of Fortune or Business Week. The one interesting thing he claimed: the only employees (outside of himself) that Steve tolerated having a public/celebrity profile was Jony Ive.
  • Reply 11 of 47
    asciiascii Posts: 5,936member
    What the heck is that video? The whole thing is distasteful if you ask me: it felt like watching children poke Steve Jobs' body with a stick.
  • Reply 12 of 47
    Well I think this information was good inside Apple itself as now the things the author revealed will be copied by other companies (specially Samsung as they are specialists at copying Apple products) ...
  • Reply 13 of 47
    maestro64maestro64 Posts: 5,043member
    do you guys remember "Asteroid or Q7" this was a totally fact project which people worked on design to find leak no only within Apple as well as the how the information leaked out into the web.



    http://en.wikipedia.org/wiki/Apple_v._Does



    This is what I think they are talking about since this happened, there was very little information actually leaking out of Apple most of the leaks today are in the supply chain which again apple has tries to shut down as well, but this is a little harder to do since it is not always easy which of the 700K of Chinese workers took a picture or snuck out a proto in the trash.
  • Reply 14 of 47
    stelligentstelligent Posts: 2,680member
    Quote:
    Originally Posted by Maestro64 View Post


    do you guys remember "Asteroid or Q7" this was a totally fact project which people worked on design to find leak no only within Apple as well as the how the information leaked out into the web.



    http://en.wikipedia.org/wiki/Apple_v._Does



    This is what I think they are talking about since this happened, there was very little information actually leaking out of Apple most of the leaks today are in the supply chain which again apple has tries to shut down as well, but this is a little harder to do since it is not always easy which of the 700K of Chinese workers took a picture or snuck out a proto in the trash.



    I respectfully disagree. I'd argue there are significant leaks out of Cupertino. But most of them are carefully orchestrated and timed by Apple.
  • Reply 15 of 47
    charlitunacharlituna Posts: 7,217member
    Quote:
    Originally Posted by Rogifan View Post


    I read this book and it's a complete waste of money. No real new information. Obviously Lashinsky didn't have a lot of access or he couldn't get former employees to spill the beans. Nothing we haven't already seen in the pages of Fortune or Business Week. The one interesting thing he claimed: the only employees (outside of himself) that Steve tolerated having a public/celebrity profile was Jony Ive.



    I read part of it because a friend bought it and it read like it was just rehash. And not very well written rehash at that.



    I would like to see him try to back up that last claim. Because I suspect that it wasn't really the way Adam claims. I don't think the issue was Jobs tolerance but simply that he and Ive were the only ones anyone found interesting.



    I would love to see Apple response to this book and the claims in it (some of which could be from articles that didn't actually have all their facts supported either) but I know they won't because of their desire for secrecy in all things
  • Reply 16 of 47
    Samsung and Google have their own hiring policies:

    If you can't copy an Apple product you are NOT hired.
  • Reply 17 of 47
    Quote:
    Originally Posted by elmsley View Post


    What better way to assess skill they claim without mucking with the real code. Reverse compilers would look down on Hello World occurrences scattered throughout OSX.



    No code should ever be submitted without being reviewed by a second senior developer. This is standard practice across the software industry.
  • Reply 18 of 47
    jragostajragosta Posts: 10,473member
    Quote:
    Originally Posted by thegreatbosan View Post


    Samsung and Google have their own hiring policies:

    If you can't copy an Apple product you are NOT hired.



    And if you're an attorney and can tell the difference between Samsung's product and Apple's you don't get hired.
  • Reply 19 of 47
    Quote:
    Originally Posted by Rot'nApple View Post


    Guilty until proven innocent?!



    That's all it is. If this were politics, imagine the furor from the outraged people and the indignant press!

    /

    /

    /



    Try working where you have a top secret clearance. No difference. The fact is that there are plenty of jobs that require that you don't even tell your wife what you are doing. Sometimes the stakes are lives or national security and sometimes billions of dollars.



    Anyone who does't get that is just demonstrating that they can't be trusted in matters requiring utmost secrecy.
  • Reply 20 of 47
    Well I guess this is true for any over company ... except that in the case of Apple competitors, the secrecy level is pushed a step forward : even the CEO cannot say what the future will reveal as fake or not ...
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