Apple Stores start dressing up for iPhone 5s and 5c launch

AppleInsiderAppleInsider
Posted:
in iPhone edited January 2014
Apple on Thursday started putting up window dressing at one of its Australian retail outlets ahead of the iPhone launch on Friday, with the colorful 5c taking space to one side of the store's door, while the other is dedicated to the high-end 5s.



The pictures, which come from Ben Pasternak and Matthew Rogers of BrandHitTech, show Apple is pushing the devices' new hues, with the 5s and 5c window displays segmented into five and three different colors, respectively.

Displays


It is unclear how Apple plans to arrange the actual iPhones in the display, though it appears that the phones will be prominently positioned in front representations of their respective color options.

Displays


Apple's iPhone 5s and 5c go on sale at Apple Stores around the world at 8 a.m. locally.

Comments

  • Reply 1 of 9
    pauljpaulj Posts: 5member
    I see the store in the Apple Store app is also offline.
  • Reply 2 of 9
    radster360radster360 Posts: 546member
    It is so amazing to see how we are so fascinated with Apple, that we are blogging about the window dressing and product placement in the store. Show me any other brand or product that has created such an fixation!

    This is freaking amazing! Go Apple!
  • Reply 3 of 9
    macky the mackymacky the macky Posts: 4,801member
    radster360 wrote: »
    It is so amazing to see how we are so fascinated with Apple, that we are blogging about the window dressing and product placement in the store. Show me any other brand or product that has created such an fixation!

    This is freaking amazing! Go Apple!

    And amazingly enough all this hype and frenzy didn't cost Apple a single dime. It is all user and media driven.
  • Reply 4 of 9
    gtrgtr Posts: 3,231member

    Cunning plan:

     

    Wear a fluorescent jacket next time I want to jump to the front of an Apple queue...

  • Reply 5 of 9
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by GTR View Post
    Cunning plan:

    Wear a fluorescent jacket next time I want to jump to the front of an Apple queue...


     

    Just buy an Apple Store shirt on eBay. You’ll get back room access.

  • Reply 6 of 9
    gtrgtr Posts: 3,231member
    Quote:

    Originally Posted by Tallest Skil View Post

     

     

    Just buy an Apple Store shirt on eBay. You’ll get back room access.


     

    Oooh!

     


    Even cunningnier!
  • Reply 7 of 9
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by GTR View Post

    Even cunningnier!


  • Reply 8 of 9
    charlitunacharlituna Posts: 7,217member
    I have it on very good authority from someone in the know, who of course can't be named, that there will be no phones in the windows. Those spikes are security walls to prevent anyone from trying to jump the line by smashing through the windows.
  • Reply 9 of 9
    gtrgtr Posts: 3,231member
    Quote:

    Originally Posted by Tallest Skil View Post

     


     

    This made me giggle worse than a Japanese schoolgirl.

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