Apple's education sales breached $1B for first time ever in Q3, iPad share at 94%
Apple CEO Tim Cook announced that the company had its best quarter in education ever, generating over $1 billion in revenue on sales of iOS and Mac products, including iPads, which took a staggering 94 percent tablet marketshare in schools.
The statistics, revealed during Apple's quarterly conference call for the company's last fiscal quarter of 2013, showed Apple as strengthening its position in the advancing education market, where Windows-based PCs have long been a dominant presence.
For the quarter ending in September, overall educational sales were up 8 percent year-over-year, with iPad showing 22 percent growth over the same period. Mac sales also jumped 8 percent compared to the same time in 2012. Highlighting the positive performance, Cook pointed out that research firm IDC estimated PC sales were down 10 percent in aggregate over 2013, with educational PC sales likely worse.
Apple has been aggressive with its iPad in education initiative, rolling out iTunes accounts for pre-teens ahead of the school year in August, thus allowing students to purchase textbooks and other educational material from iTunes and the iBookstore.
Helping along the company's education program is a trend toward tablets in the classroom. The devices are being used by a number of school districts around the U.S. as a tool for learning, with teachers able to create, distribute and curate curricula via iBooks Author and other iOS device management software. One school system in the Netherlands has replaced traditional textbooks with the iPad, along with other Apple ecosystem products.
It was reported only one year ago that the iPad was definitively replacing PC sales for educational institutions. The company has made significant progress since then.
When asked about low-cost offerings from competitors like Google's Chromebook, Cook seemed to dismiss the idea that those devices were a threat to Apple's push in education.
"We see Chromebooks in some places," he said, "but the vast majority of people are buying PC/Mac or an iPad."
Apple's chief executive seemed quite pleased with the iPad's performance over the past three months, noting it accounted for 94 percent of tablets in education.
"It's sort of unheard of," Cook said. "I've never seen a market share that high before. So we feel like we're doing really well here, and feel great to be making a contribution to education."
The statistics, revealed during Apple's quarterly conference call for the company's last fiscal quarter of 2013, showed Apple as strengthening its position in the advancing education market, where Windows-based PCs have long been a dominant presence.
For the quarter ending in September, overall educational sales were up 8 percent year-over-year, with iPad showing 22 percent growth over the same period. Mac sales also jumped 8 percent compared to the same time in 2012. Highlighting the positive performance, Cook pointed out that research firm IDC estimated PC sales were down 10 percent in aggregate over 2013, with educational PC sales likely worse.
Apple has been aggressive with its iPad in education initiative, rolling out iTunes accounts for pre-teens ahead of the school year in August, thus allowing students to purchase textbooks and other educational material from iTunes and the iBookstore.
Helping along the company's education program is a trend toward tablets in the classroom. The devices are being used by a number of school districts around the U.S. as a tool for learning, with teachers able to create, distribute and curate curricula via iBooks Author and other iOS device management software. One school system in the Netherlands has replaced traditional textbooks with the iPad, along with other Apple ecosystem products.
It was reported only one year ago that the iPad was definitively replacing PC sales for educational institutions. The company has made significant progress since then.
When asked about low-cost offerings from competitors like Google's Chromebook, Cook seemed to dismiss the idea that those devices were a threat to Apple's push in education.
"We see Chromebooks in some places," he said, "but the vast majority of people are buying PC/Mac or an iPad."
Apple's chief executive seemed quite pleased with the iPad's performance over the past three months, noting it accounted for 94 percent of tablets in education.
"It's sort of unheard of," Cook said. "I've never seen a market share that high before. So we feel like we're doing really well here, and feel great to be making a contribution to education."
Comments
Seems MS is on a very slippery surface in this area.
Seems MS is on a very slippery surface in this area.
I slipped on the tiles after stepping on some charms. I don't even know where to Start.
"Breached" is certainly an interesting choice of words. They must be secretly referring to the security problems in LA with allowing iOS updates and the removal of mobileconfig profiles.
I guess the naysayers are trying to put together some spin /s
Bottom left corner :-)
It's a small matter, but somewhat annoying...I don't like how the phrases "It's kind of, or it's sort of...." have made their way into the lexicon.
It sounds awkward, inaccurate and unnecessarily clumsy. Either it is or it isn't!
It's a small matter, but somewhat annoying...I don't like how the phrases "It's kind of, or it's sort of...." have made their way into the lexicon.
It sounds awkward, inaccurate and unnecessarily clumsy. Either it is or it isn't!
I kind of agree :P
This is great for Apple and probably why iWork is free.
Get the young familiar with the Apple eco system and both them and teachers use to using iWorks. It is easy to go from there, to the Apple store when needing tech as you grow up.
Seems MS is on a very slippery surface in this area.
And all those edu contracts include an Apple TV per classroom too. It's the ecosystem dummy. That, and iBooks Author. Even the Windows IT geeks can't spin enough FUD to change the minds of the school district committees on this one. 94% Apple in education. Now that will turn out to be one hell of a halo effect.
Haha love it
The only way I see any serious competitor emerging is if Microsoft and Google were to merge... and that won't happen in the foreseeable future.
The corporate name "SoftGoo" springs to mind... perhaps that's why they don't merge!
Who's selling the other 6% of the iPads?
Does this matter to analysts/investors/wallstreet? Of course not. It's all about the margins. The fact that Apple has suddenly dominated education and mobile devices in the corporate world in the past few years apparently means nothing.
It's a small matter, but somewhat annoying...I don't like how the phrases "It's kind of, or it's sort of...." have made their way into the lexicon.
It sounds awkward, inaccurate and unnecessarily clumsy. Either it is or it isn't!
You do sort of have a point.
hmm, I kind of agree although it's sort of somewhat ambiguous :-)
Many years ago, I took an ICT teacher to task during a parents evening at one of my kids school (I am an IT consultant). After reading the content of the course, I asked him what exactly he was going to teach about spreadsheet. When he mumbled a few things about Excel and preparing the kids for the 'real world' I exploded. "What real world? Journalism, programming, accounting, mathematician, etc.? What real world?"
I wasnt't against Excel. I was against Excel ONLY (I had just found a couple of serious bugs in Excel by running the same functions/commands/calculation in OpenOffice and Gnome/KDE spreadsheets which gave different answers from Excel's buggy results).
Schools should not be hostage to manufacturer bias, but 'educate' pupils to the big wide world. One day teach your kids on Excel, the next teach them on Numbers, the next teach them of LibreOffice. They need to learn to think/explore rather than parrot our own thoughts (and yes, one of my son is an award winning graphic and web designer now, and the other one is a primary school teacher, so my approach works)
LOL, love the alliteration there.
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