Thanks for linking to his twitter account. A few posts that stuck out to me:
"I think we're about to see a number of new luxury niche sports brands launching in 2014/15 @tracksmith a perfect & lovely example for runners"
"I genuinely feel Community Management is one of the most underrated marketing roles and tools, CMO's have to impact their business."
"The best #SocialMedia advice I can give your brand is to post less."
It looks like he'll be a good fit. It'll be interesting to see how this plays out.
Anyone who uses 'impact' as a verb needs to be taught not to use it. Try 'affect' instead.
Is "We have some really great products that will be coming out" less than 140 characters?
Never seen that film.