Apple exec Eddy Cue goes on 'holiday shopping spree' to showcase Apple Pay
In a segment that aired Monday night on local Los Angeles, Calif., news station KTLA, Apple SVP of Internet Software and Services Eddy Cue went on a "shopping spree" to show off Apple Pay at a number of retailers, including the Apple Store.
Rich DeMuro of KTLA's The Tech Report met with Cue to do some shopping in Santa Monica. From buying a snack at Panera Bread to an iPad from the Apple Store, the duo used nothing but Apple Pay and supporting apps.
For Panera, Cue opened the restaurant chain's app to preorder a meal for two, including an egg white "sangwich" for himself (Cue is apparently hip to modern gastronomic lingo). The pair walked into the store where their order was ready for pickup at the tap of Cue's gold iPhone 6 Plus.
Following breakfast, they headed to Bloomingdale's -- one of the few department store chains to accept Apple Pay at launch -- to buy sunglasses. When later asked why the purchase required a signature, Cue said purchases over a certain amount necessitate the extra step to prevent fraud. The same mechanism is true of many credit cards, on which Apple Pay is based.
Next stop Disney Store. DeMuro got a head start on holiday shopping and picked up two dolls from the movie "Frozen." Here, no signature was needed as the price was below the safety threshold.
Finally, Cue made a pit stop at the Apple Store, where he discussed Apple Pay's online capabilities. Since the new iPad Air 2 and iPad mini 3 lack NFC support, they are unable to make in-store purchases, but can complete in-app transactions with Touch ID.
Since rolling out as part of iOS 8.1, Apple Pay has seen relatively strong adoption rates compared to previous touchless payment systems introduced by Google and others. In October, Apple CEO Tim Cook announced that more than one million users had activated cards through Apple Pay in its first 72 hours of service, while a more recent report noted major retailers as seeing a spike in mobile payment transactions over the past month.
Rich DeMuro of KTLA's The Tech Report met with Cue to do some shopping in Santa Monica. From buying a snack at Panera Bread to an iPad from the Apple Store, the duo used nothing but Apple Pay and supporting apps.
For Panera, Cue opened the restaurant chain's app to preorder a meal for two, including an egg white "sangwich" for himself (Cue is apparently hip to modern gastronomic lingo). The pair walked into the store where their order was ready for pickup at the tap of Cue's gold iPhone 6 Plus.
Following breakfast, they headed to Bloomingdale's -- one of the few department store chains to accept Apple Pay at launch -- to buy sunglasses. When later asked why the purchase required a signature, Cue said purchases over a certain amount necessitate the extra step to prevent fraud. The same mechanism is true of many credit cards, on which Apple Pay is based.
Next stop Disney Store. DeMuro got a head start on holiday shopping and picked up two dolls from the movie "Frozen." Here, no signature was needed as the price was below the safety threshold.
Finally, Cue made a pit stop at the Apple Store, where he discussed Apple Pay's online capabilities. Since the new iPad Air 2 and iPad mini 3 lack NFC support, they are unable to make in-store purchases, but can complete in-app transactions with Touch ID.
Since rolling out as part of iOS 8.1, Apple Pay has seen relatively strong adoption rates compared to previous touchless payment systems introduced by Google and others. In October, Apple CEO Tim Cook announced that more than one million users had activated cards through Apple Pay in its first 72 hours of service, while a more recent report noted major retailers as seeing a spike in mobile payment transactions over the past month.
Comments
If Beats has taught us anything, by next month we would see thousands of people reach their credit limit by tapping Apple Pay everywhere.
Why did he do the segment personally?
And why not? It's nice to see someone of his caliber out there when push comes to shove. I thought it was a great segment.
Been enjoying this feature for weeks now. It works like a charm and makes paying by other using mobile apps (like the Starbucks app) feel incredibly cumbersome. Also, I'm fed with having to replace credit cards due to security breaches. I've replaced two in the last year. Large retailers that have been breached should be incredibly embarrassed.
Wait, so, what's the limit? How much were these sunglasses?
You don’t.
Did you watch the segment video?
While it's cool Eddy Cue did the video, it was kind of strange. I mean he buys the reporter oatmeal while Eddy gets an egg sandwich? lol And what was this shot on? Betamax? The quality is horrendous.
Why did he do the segment personally? Just give some money to some artists or TV studio to use Apple Pay to get the products of "product displacement" in videos.
If Beats has taught us anything, by next month we would see thousands of people reach their credit limit by tapping Apple Pay everywhere.
Hmm, lets think about this one. Would the TV station be more apt to do this segment on its' own, or do you think Apple SVP Eddy Cue might be preferable? Who knows, maybe Apple even volunteered or 'suggested' this?
While it's cool Eddy Cue did the video, it was kind of strange. I mean he buys the reporter oatmeal while Eddy gets an egg sandwich? lol And what was this shot on? Betamax? The quality is horrendous.
Chalk that up to the shitty editing and standards of the local station. That's why the segment was awkward.
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Most Apple execs are awkward on camera.
I think the merchant controls that. Hopefully in the future if you use ?Pay you won't have to sign.
Huh? What does Beats have to do with this.
Did you read the article? You never need to sign in Europe.
Then watch it at the source, KTLA