More than 80% of mobile podcast listeners use Apple's iOS devices
Amid a surge in podcasting popularity, new data suggests that Apple continues to dominate the online broadcasting industry it helped create, with more than 8 out of every 10 podcast listeners using the company's iPhone, iPad, or iPod touch to tune in.
Among the 82 percent of podcast listeners who use iOS devices, nearly all --?78 percent --?use Apple's built-in Podcasts app, according to a report issued by audio platform Clammr. The numbers come as podcasting is beginning to explode worldwide, a decade after rising to prominence alongside the iPod.
A similar report issued in February pointed to the inclusion of the Podcasts app in iOS 8 as a significant growth driver, helping in part to lead an 18 percent increase in podcast listens. The global popularity of NPR's "Serial" podcast, in which a journalist investigates a real-life murder case, was also cited as a contributing factor.
With podcasting now emerging from its niche status, it remains to be seen whether Apple has plans to continue stepping up its support of the format. The company is currently celebrating 10 years of podcasts in the iTunes Store, featuring a number of popular shows including Serial parent This American life and HowStuffWorks's Stuff You Should Know.
AppleInsider recently launched its own podcast in which editors discuss the week's top stories. New episodes are released on Fridays, and listeners can subscribe via iTunes or the official Podcasts app for iOS.
Among the 82 percent of podcast listeners who use iOS devices, nearly all --?78 percent --?use Apple's built-in Podcasts app, according to a report issued by audio platform Clammr. The numbers come as podcasting is beginning to explode worldwide, a decade after rising to prominence alongside the iPod.
A similar report issued in February pointed to the inclusion of the Podcasts app in iOS 8 as a significant growth driver, helping in part to lead an 18 percent increase in podcast listens. The global popularity of NPR's "Serial" podcast, in which a journalist investigates a real-life murder case, was also cited as a contributing factor.
With podcasting now emerging from its niche status, it remains to be seen whether Apple has plans to continue stepping up its support of the format. The company is currently celebrating 10 years of podcasts in the iTunes Store, featuring a number of popular shows including Serial parent This American life and HowStuffWorks's Stuff You Should Know.
AppleInsider recently launched its own podcast in which editors discuss the week's top stories. New episodes are released on Fridays, and listeners can subscribe via iTunes or the official Podcasts app for iOS.
Comments
I might start, I'm not overly thrilled with the revised Podcasts app in iOS 9.
And 100% of iPhone users use iOS.
And 100% of iPhone users use iOS.
What is your source? Provide a link. How the testing was done?
I've been using Downcast for years, but maybe I'll take a look at Overcast.
It's not feature rich, but the smart audio processing it absolutely marvelous. Before getting it, I was frustrated by the wide variations in sound level between podcasts. Now I hardly ever need to adjust the volume. Even better, its ability to shorten pauses and adjust the playback speed in small increments makes almost every podcast sound far more professional, saves time on playback, and by preventing the playback from dragging, makes listening more interesting. You can adjust the playback speed of each podcast source individually.
In fact, that audio processing features are so useful, I long for Overcast to either play audiobooks (i.e. through Dropbox) or in a separate audiobook version.
All iOS podcast players have schemes to automate podcast download and play list formation. After playing around, I discovered that Overcast's suits my purposes. My main gripe is that, once completed, a podcast auto-deletes. Accidentally skip ahead, and that much-wanted podcast is gone. Perhaps it needs an option to retain two or so played podcasts and an ability to designate a playlist that doesn't delete. There are some training podcasts we want to listen to repeatedly.
Oh, and like every other podcast and audiobook player but the Loyal Books one, Overcast gets the sleep timer wrong. Sleep timers shouldn't just shut off after a certain period of time like on an old clock radio. They should restart every time when hit the play button until we actually fall asleep.
Like those iApps on droid named iFunny etc.
Are you being serious? LOL
Overcast is the best podcast player, IMO, especially for managing playlists. There's no streaming (yet?), however. I know that can be a deal breaker for some. I couldn't deal with Apple's app. Apple's app has better discovery than Overcast. Having all that, I don't regret having spent the $5 on Overcast.
I also switched from Downcast to Overcast. I'm a heavy podcast listener and Overcast is almost perfect for my needs.
Sounds like Apple should make an acquisition. I keep hearing about Overcaat over and over and over...
And I keep hearing complaints about the Podcasts app over and over and over....
What are android phones used for? I have seen some in the wild, I know they exist. Are they used? And if so for what?
So that Google can declare a paper victory. (And I'm fine with that).
Is there an (android) app for that?
Actually I find are used by people that sit in front of you at every rock concerts and use them on full screen brightness to blind you so you can't see a fracking thing. They then they shoot video the entire time in vertical orientation without fail. It beats me why Scamsung hasn't put a vertical mode HD TV on sale for these morons.
Gator's waiting for the links Google send him about how Apple iPhones are not used by anyone really. They are having a hard time finding anything plausible. lol