Apple to shut down iAd App Network on June 30
Apple on Friday announced plans to cease iAd App Network operations at the end of June, ending one facet of the company's six-year play at the mobile advertising market.
While Apple is no longer accepting apps into the ad network, developers with existing campaigns will continue to generate revenue until the June 30 end date, the company said in a post to its developer website. Content creation via iAd Workbench is now limited to currently active campaigns.
The news is in line with a report on Wednesday that said Apple plans to exit the ad selling business, but will retain iAd's scaffolding to support advertisements created, managed and monetized by publishers. Apple will no longer take a 30 percent cut of generated ad revenue as part of the deal.
It should be noted that today's announcement makes no mention of a complete iAd platform shutdown. Instead, Apple appears to be closing down the mechanism by which developers buy ad space to market their own App Store products.
In a discussion about the iOS 9 News app earlier this week, SVP of Internet Software and Services Eddy Cue said Apple is developing a self-service ad-buying tool for publishers expected to launch in the next two months.
Apple launched iAd in 2010 as an in-house advertising platform designed to leverage the iOS platform's massive installed customer base. Some analysts had high hopes for iAd, saying it was a billion dollar opportunity, but initially high ad slot pricing and heavy-handed restrictions prompted a lukewarm response from would-be advertisers.
While Apple is no longer accepting apps into the ad network, developers with existing campaigns will continue to generate revenue until the June 30 end date, the company said in a post to its developer website. Content creation via iAd Workbench is now limited to currently active campaigns.
The news is in line with a report on Wednesday that said Apple plans to exit the ad selling business, but will retain iAd's scaffolding to support advertisements created, managed and monetized by publishers. Apple will no longer take a 30 percent cut of generated ad revenue as part of the deal.
It should be noted that today's announcement makes no mention of a complete iAd platform shutdown. Instead, Apple appears to be closing down the mechanism by which developers buy ad space to market their own App Store products.
In a discussion about the iOS 9 News app earlier this week, SVP of Internet Software and Services Eddy Cue said Apple is developing a self-service ad-buying tool for publishers expected to launch in the next two months.
Apple launched iAd in 2010 as an in-house advertising platform designed to leverage the iOS platform's massive installed customer base. Some analysts had high hopes for iAd, saying it was a billion dollar opportunity, but initially high ad slot pricing and heavy-handed restrictions prompted a lukewarm response from would-be advertisers.
Comments
I still like the idea of video iAds (ads with interactivity) for the Apple TV’s cable/satellite replacement. Make the viewer play a game (or give them some actual information to browse) and they won’t notice the time they spend throwing your garbage in their face quite as much.
Not going to happen now, though.
It is better to just cut their losses and move on.
http://www.pymnts.com/news/2016/apple-pays-merchant-problem/
RE:Eddy
I'm thinking he just has too much on his plate. He's a good employee but has way too many chores.
This news makes no sense to me. I'm thinking they've found a better advertisement strategy and are abandoning this one. I wanna see Giggle start hurting bad.
http://blogs.adobe.com/creativecloud/update-about-edge-tools-and-services/
In mean time it's still available to Creative Clout Subscribers. I just downloaded it.
If the rumors are to be believed, the picture about Forstall is not very good. There are rumors that he was known to take credit for successes even though he may not have had any part in it. He was also rumored to blame others for failures, even if he had a hand in those failures. He was also rumored to be extremely political. I think that the allure surrounding Forstall comes from these kinds of qualities. Steve Jobs was a great CEO but questionable human being. I believe that people are looking at that and thinking that such qualities are a prerequisite for the CEO of Apple.
In case people are forgetting, iAd was started while Steve Jobs was CEO. With the kinds of restrictions on it, iAd was pretty much doomed from the day one. If it was the restrictions that were getting in the way, then it doesn't matter who is sitting in Eddy Cue's chair. The result is going to be the same.
As for Apple Pay, I read the article. I don't see anything criticizing how Apple implemented the service itself. The problems with Apple Pay don't appear to be peculiar to Apple Pay. The problems mentioned in the article are issues that would hinder any mobile payments solution.
i agree with you though about the Forstall narrative. Part of it too is people tend to look at the past with rose colored glasses. So everything in the past was good but sucks now. It must have been pretty bad with Forstall because Apple's press release announcing the org changes never even thanked Forstall for his service and Cook's internal employee memo just had one line thanking him. Also, Apple never refuted any of the rumors that came out after the announcement. Contrast that to when Greg Christie retired; immediately Apple PR was out with a statement refuting the notion that he left on bad terms. Also read the press release of Bob Mansfield and Peter Oppemheimer's retirements. Glowing and full of praise and thanks.
I remember something Ben Thompson said on a podcast once. He owns the blog Stratechery and was an intern at Apple. He said all interns get to meet with each member of the executive team. He said he was most impressed with Tim Cook and that Scott Forstall came across as someone who knew he was the smartest guy in the room and wanted you to know that too. My guess is Forstall's worst tendencies were kept in check when Steve was alive and after Steve died tensions that always existed bubbled up. And Tim Cook doesn't want conflict. He wants an executive team that gets along and can work together.
To give you an idea, If your site generates one million impressions per DAY, and is making only 10$ per day (CPM of 0.01) You're better off just removing the ads and save the visitors the annoyance. Google Adwords is CPC (paid only when clicked on), Google DoubleClick has CPM. Effective CPM from Google on most sites is well under 0.05 CPM, that's why you set a floor rate so that advertisers looking for "nearly free" advertising on sites with "max fill" selected don't lower your CPM.
And CPC ads are garbage-tier for most sites anyway. You never want Google in your ad chain if you can avoid it because it drives down paying ads. The only thing worse than Google are some tiny in-house solutions, and all the malware-laced piracy/porn websites (because, who is going to report a bad ad on a piracy site? nobody otherwise that site goes bye-bye)
Newspaper sites and clickbait sites have driven down ad prices to the point that many of these sites only exist because their hosting is cheap and they are getting the bandwidth for free. There their are sites that are just nothing but auto-refresh ads every 30 seconds with a tiny piece of content on them. The owners of those sites probably just keep the web browser window open all day on all their devices.