Fitbit's latest wearable is Alta, a low-profile activity tracker with swappable bands
Fitbit on Wednesday announced the latest addition to its iOS-connected wearable devices lineup, the $130 Alta, featuring a slim touchscreen OLED and five days of usage on a single charge.

The Fitbit Alta is now available to preorder directly from the company in black, blue, plum, or teal options all priced at $129.95.
The device features a focus on fashion, offering users the ability to swap bands, including $60 leather versions and a $100 stainless steel metal bracelet option. Fitbit has also pledged that "Alta Gold" and Tory Burch Designer Collection bands are coming soon.
Like the rest of Fitbit's product lineup, the Alta will track a user's steps, distance, calories burned and active minutes. It also helps users to stay active throughout the day by giving reminders on when to move.
Fitbit's "SmartTrack" feature automatically recognizes and records exercises for the user. The company says the Alta offers up to 5 full days and nights of uptime without needing a recharge.

The unit itself has an OLED "Tap Display" that provides stats, time and smartphone notifications. When paired with an iPhone, users can receive call, text and calendar alerts on their wrist.
The Alta is the second new wearable device announced by Fitbit so far in 2016. The first model, the Blaze, debuted last month at CES, featuring a color touchscreen, heart rate monitor, and step and sleep tracking, priced at $199.95.
Though Fitbit's products compete with the Apple Watch in the growing wearables market, the CEO of Fitbit claimed late last year that Apple's wrist-worn device has had no material impact on sales of his company's devices. Fitbit CEO James Park said he feels the Apple Watch targets a different type of high-end consumer than Fitbit's more affordable offerings.

The Fitbit Alta is now available to preorder directly from the company in black, blue, plum, or teal options all priced at $129.95.
The device features a focus on fashion, offering users the ability to swap bands, including $60 leather versions and a $100 stainless steel metal bracelet option. Fitbit has also pledged that "Alta Gold" and Tory Burch Designer Collection bands are coming soon.
Like the rest of Fitbit's product lineup, the Alta will track a user's steps, distance, calories burned and active minutes. It also helps users to stay active throughout the day by giving reminders on when to move.
Fitbit's "SmartTrack" feature automatically recognizes and records exercises for the user. The company says the Alta offers up to 5 full days and nights of uptime without needing a recharge.

The unit itself has an OLED "Tap Display" that provides stats, time and smartphone notifications. When paired with an iPhone, users can receive call, text and calendar alerts on their wrist.
The Alta is the second new wearable device announced by Fitbit so far in 2016. The first model, the Blaze, debuted last month at CES, featuring a color touchscreen, heart rate monitor, and step and sleep tracking, priced at $199.95.
Though Fitbit's products compete with the Apple Watch in the growing wearables market, the CEO of Fitbit claimed late last year that Apple's wrist-worn device has had no material impact on sales of his company's devices. Fitbit CEO James Park said he feels the Apple Watch targets a different type of high-end consumer than Fitbit's more affordable offerings.
Comments
I collect and wear watches. One of the reasons I didn't buy an Apple Watch for myself (my son got one though) is the thickness of it. I have other Swiss watches that are as thick, but they have interesting designs to get there, whereas the Apple Watch is just a rounded square. I know, looks before utility for me.
Give me a thinner Apple Watch and I'll buy an Edition. I don't think I would ever buy a Fitbit.
if the next design removes the crown for some other method then I'd look at getting one. Until then Fitbit does a pretty good job for what it does. It doesn't feel bulky to wear at all.
If they feel they need both the crown and the button, I would suggest moving the button to the other side, and centering both of them. Ideally, I'd lose the button altogether. I'm sure the Apple Design Bureau have their own ideas, and made the decisions they did after careful consideration, and I am by no means an expert in usability or design, but that's what I would do.
The feature request topic in their forums for HealthKit integration has the highest number of comments and votes than any other topic, by far -- yet the company line has always been, "We don't see any need to integrate." In fact, they insultingly ask their customers to defend their reasoning to want HealthKit integration.
Fitbit has been giving the finger to Apple iOS users for a few years now and has no intentions of changing their mind of this subject now or ever.
Again: Why would AppleInsider dedicate so much space to a product that is actively hostile and anti-Apple? It's not even a competitive product, anymore -- unless of course the writer has personally invested heavily into the Fitbit ecosystem or something.
It's fairly clear, the "correct" way to wear the Watch is crown on the top right orientation of the watch. I'm sure Jony Ive cringes every time he sees it worn that way. And frankly I agree ... it looks a bit odd "upside down", not to mention being less ergonomic.