Apple grows to 7.4% of worldwide PC market as Windows continues to cede share to the Mac
Apple continued to grow overall Mac marketshare during the March quarter as most leading Windows PC makers suffered significant setbacks, according to the latest research data from Gartner and IDC.
Apple's total share of the global PC market grew to 7.4 percent in the first quarter of calendar 2016, good for fourth place globally, according to IDC. That's up from 6.7 percent in the same period a year ago.
Apple's total sales actually fell 2.1 percent to just under 4.5 million. But the larger PC market dropped 11.5 percent, allowing the Mac to easily outpace the market.
Market leader Lenovo saw sales slide 8.5 percent year over year to 12.1 million units, according to IDC. The Chinese PC maker accounted for 20.1 percent of the market overall.
HP came in second with 19.2 percent share, off 10.8 percent, to 11.6 million units. And Dell took third with 9 million units, a 14.9 percent share and slide of 2 percent from 2015.
Meanwhile, according to Gartner, Apple's worldwide shipments advanced 1 percent year-over-year to 4.6 million during the quarter, giving it a 7.1 percent marketshare. HP by contrast saw units slide 9 percent, while Lenovo dropped 7.2 percent. Dell lost just 0.4 percent, but the only major PC maker to see growth was Asus, up 1.5 percent.
Lenovo did much better when solely analyzing the U.S. market, growing 14 percent, Gartner said. Dell also saw positive results, rising 3 percent to lead with a 26 percent marketshare. Both Apple and HP saw declines in their home country, with the former slipping marginally, but HP plummeting a whopping 17 percent.
IDC's domestic estimates had Apple in fourth with a 13 percent share, on sales of 1.77 million units in the U.S. American Apple sales were said to be up 5.6 percent, while overall PC sales in the U.S. were down 5.8 percent.
The computer industry has been on the decline for some time. In 2015, global shipments fell below 2008 levels -- about 300 million. Even together, the industry shipped only 64.8 million units in the March 2016 quarter. Quarterly numbers haven't fallen below 65 million since 2007.
Apple's total share of the global PC market grew to 7.4 percent in the first quarter of calendar 2016, good for fourth place globally, according to IDC. That's up from 6.7 percent in the same period a year ago.
Apple's total sales actually fell 2.1 percent to just under 4.5 million. But the larger PC market dropped 11.5 percent, allowing the Mac to easily outpace the market.
Market leader Lenovo saw sales slide 8.5 percent year over year to 12.1 million units, according to IDC. The Chinese PC maker accounted for 20.1 percent of the market overall.
HP came in second with 19.2 percent share, off 10.8 percent, to 11.6 million units. And Dell took third with 9 million units, a 14.9 percent share and slide of 2 percent from 2015.
Meanwhile, according to Gartner, Apple's worldwide shipments advanced 1 percent year-over-year to 4.6 million during the quarter, giving it a 7.1 percent marketshare. HP by contrast saw units slide 9 percent, while Lenovo dropped 7.2 percent. Dell lost just 0.4 percent, but the only major PC maker to see growth was Asus, up 1.5 percent.
Lenovo did much better when solely analyzing the U.S. market, growing 14 percent, Gartner said. Dell also saw positive results, rising 3 percent to lead with a 26 percent marketshare. Both Apple and HP saw declines in their home country, with the former slipping marginally, but HP plummeting a whopping 17 percent.
IDC's domestic estimates had Apple in fourth with a 13 percent share, on sales of 1.77 million units in the U.S. American Apple sales were said to be up 5.6 percent, while overall PC sales in the U.S. were down 5.8 percent.
The computer industry has been on the decline for some time. In 2015, global shipments fell below 2008 levels -- about 300 million. Even together, the industry shipped only 64.8 million units in the March 2016 quarter. Quarterly numbers haven't fallen below 65 million since 2007.
Comments
In this case its more like Apple being the USA gaining ground quickly on Europe in 1890s.
If you count profits, I'd say it's very bad for most PC makers that Apple is making headway.
Every 1% in worldwide market share for Apple is probably 15% less profits for the whole rest of the industry as Apple's ASP is way higher.
Anyway it still look like a bright future for Mac, as the whole Mac Lineup is schedule to be updated.
Seems that there were two surveys, Gartner and IDC. The table is from Gartner but the 7.4% number is from IDC. Thus the headline is correct, if you bother to read through the article, as it is mentioned where the 7.4% and 7.1% numbers came from.
And I'm not sure that I would call 7.1% global market share a "niche" market. Granted, I'm far from being a business man. But I would think that most companies in most industries would be happy to have that sort of global share. Or am I wrong?
Roger, please edit and try again.
Case in point... Apple's laptops start at $900.
But everyone else has laptops that start at $250.
It doesn't take a genius to understand why the other guys sell more units and therefore captures more quarterly market share than Apple.
To your point... I don't think it bothers Apple that they have "only" 7.1% of the computer market. They're selling exactly what THEY want to sell. Apple is the only company selling Macintosh computers... while everyone else is selling Windows computers. That goes back to Apple doing things differently.
If you think about it... Apple has 100% of the Macintosh market... a market that no one else is allowed in
But there's more than just the market share percentage.
Would you rather be Dell with 14% quarterly market share selling low-margin $300 laptops?
Or would you rather be Apple with 7% quarterly market share selling high-margin $1,000 laptops?
The average selling price for a Windows laptop is $450... the average selling price for an Apple laptop is $1,200. I think Apple is playing the game they want to play.
Just shows why most of the world is still running Windows. Deeply entrenched legacy products made with Access and Visual Studio that don't give developers a chance to break away.
Apple's sales DECLINED year over year. They just declined slightly less than the industry average.
While it's certainly worth reporting the numbers, spinning this as a "win" is ridiculous.
In my case, I've been stalling a MacBook Pro and iMac upgrade for over 4 years now, despite 2,5y being my usual cadence for purchasing new equipment. I was contemplating a Mac Pro, even, but by the look of things I'm glad I held my horses. The recent years' Mac offerings simply aren't good enough to merit the additional expense.
http://www.theverge.com/2016/4/12/11412808/microsoft-surface-signature-type-cover
These videos work for Apple because they've been doing them since forever (and Ive has the perfect narration voice). Other companies copying this style just comes across as pathetic. How about coming up with your own style rather than just ripping Apple off.