LG marketing depicts new MacBook-like Gram laptop running Apple's Final Cut & Logic [u]
Marketing images for LG's new 15.6-inch Gram laptop depict the computer as running Apple's Final Cut Pro X and Logic Pro X on OS X -- even though the machine is based on Windows 10. [Updated]
The culprit images can be found on LG's features page for the product, specifically under the "USB-C" and "Hi-Fi Audio" sections, AppleInsider reader Lex noted on Friday. Other screenshots are generic mockups or do show Windows apps, such as Adobe Photoshop.
Whether or not the images were a mistake by LG's marketing team, the Gram itself appears to borrow many design cues from Apple's 12-inch Retina MacBook, including a gold color, "teardrop" slope, USB-C support, and an extremely lightweight design at 2.2 pounds. The MacBook is lighter still -- 2.03 pounds -- but of course uses a smaller screen, and makes other sacrifices, for instance using a tablet-oriented Intel Core M processor instead of the Gram's Core i7, and a single USB-C port for all wired connections.
The MacBook does have a much sharper 2,304-by-1,440 display resolution -- the Gram tops out at 1080p.
Many Windows laptops have taken to imitating Apple designs, at least in the ultrabook space the MacBook and MacBook Air belong to. Laptop makers in general have been working to make their devices more attractive and futuristic in an era when smartphones and tablets can potentially serve a person's needs.
Update: In a statement received by AppleInsider, LG said that it is "working to make the necessary corrections as quickly as possible," and has already removed both images from its website in the interim.
The culprit images can be found on LG's features page for the product, specifically under the "USB-C" and "Hi-Fi Audio" sections, AppleInsider reader Lex noted on Friday. Other screenshots are generic mockups or do show Windows apps, such as Adobe Photoshop.
Whether or not the images were a mistake by LG's marketing team, the Gram itself appears to borrow many design cues from Apple's 12-inch Retina MacBook, including a gold color, "teardrop" slope, USB-C support, and an extremely lightweight design at 2.2 pounds. The MacBook is lighter still -- 2.03 pounds -- but of course uses a smaller screen, and makes other sacrifices, for instance using a tablet-oriented Intel Core M processor instead of the Gram's Core i7, and a single USB-C port for all wired connections.
The MacBook does have a much sharper 2,304-by-1,440 display resolution -- the Gram tops out at 1080p.
Many Windows laptops have taken to imitating Apple designs, at least in the ultrabook space the MacBook and MacBook Air belong to. Laptop makers in general have been working to make their devices more attractive and futuristic in an era when smartphones and tablets can potentially serve a person's needs.
Update: In a statement received by AppleInsider, LG said that it is "working to make the necessary corrections as quickly as possible," and has already removed both images from its website in the interim.
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http://jackgmarch.com/2016/04/11/the-end-of-apple-macbook-ipad-air-brand/
Of course I think most people expect that so no surprise but I wish people would quit spinning these PC ultrabooks as some sort of feat of engineering that Apple can't accomplish. The rMB is what it is because Apple chose to make it that way not because they're incapable of engineering something different. They chose (or Intel's release schedule chose for them) to launch the rMB first.
What's more interesting to me is many of these new MBA like machines aren't 2-in-1's and either don't have touch screens or aren't touting them as a major feature. All the marketing seems to be It's thin! It comes in gold! It has more ports! When Apple does thin it's shame on Apple for being so obsessed with thinness. When everyone else does it you never hear the same complaining.
Just wait till the headphone sockets get deleted from the iPhone and other things. I strongly suspect it really will negatively impact sales.
Eh. Maybe it's just me.