Just Not M$'s year for advertising...
First, the fake switch ads, now <a href="http://www.cnn.com/2002/TECH/internet/10/26/microsoft.decals.ap/index.html" target="_blank">this.</a>
Seems they blanketed NYC with those decals of those rainbow-butterfly things, which is, in the words of the city, "guerrela advertising", and illegal.
They only fined them $50, but could have nailed them for each butterfly.
Yet another "apology" was forthcoming!
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
Jeff
Seems they blanketed NYC with those decals of those rainbow-butterfly things, which is, in the words of the city, "guerrela advertising", and illegal.
They only fined them $50, but could have nailed them for each butterfly.
Yet another "apology" was forthcoming!
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
Jeff
Comments
Man ... their getting out of touch.
do they make scary movies now ?
/I'm the butterfly !!!
/AAAHAHHA!!!
<strong>That's not all, check <a href="http://theregister.co.uk/media/935.png" target="_blank">this</a> out.
Man ... their getting out of touch.</strong><hr></blockquote>
i was right all along, they are trying to start a cult...and now they have a leader figure
They apparently also hired some poor shmoes to dress up as the Tick, er, I mean the butterfly and rollerblade all over Manhattan screaming like Monkey-boy Ballmer.
Does effective advertising have to be cheesy and annoying? Apparently so...
The "guerrela advertising" is a rip off the Peace Love and Linux thing that IBM did last year. Like M$ didn't know what they were doing was illegal and ooops look we're all over the news.
The "butterfly" is a rip off of Arthur from The Tick.
FSCK M$! Do something on your own for once.
<strong>M$ is void of originality.
The "guerrela advertising" is a rip off the Peace Love and Linux thing that IBM did last year. Like M$ didn't know what they were doing was illegal and ooops look we're all over the news.
The "butterfly" is a rip off of Arthur from The Tick.
FSCK M$! Do something on your own for once.</strong><hr></blockquote>
And the IBM advertising campaign is new? What makes you think the large campanies like IBM and MS have not budgeted this into their PR/marketing campaign.
The Tick is also not original either (man /insect hybrid has been featured since the first batch of science fictions).
Maybe you should expand your horizon beyond just the last few years. <img src="confused.gif" border="0">
<strong>
Maybe you should expand your horizon beyond just the last few years. </strong><hr></blockquote>
You're and idiot. Can't you do a better job of "slamming" me than that?
It's like the few times Steve Jobs has attempted to pull our sentimental strings in his keynotes -- we just don't buy it. If people get annoyed by the "quirky" music in the switch ads (which apparently has taken on its own life after watching a bunch of similar ads on TV this weekend), this stuff must produce reactions like scraping fingernails on a chalkboard.
Anyway, have you noticed the Emerald City/Eden imagery of both the AOL and MSN campaigns? I hope people can soon be free of this model of ISP to a more transparent internet. I think a critical mass adopting broadband for home use could do this.
<strong>
You're and idiot. Can't you do a better job of "slamming" me than that?</strong><hr></blockquote>
Rather than coming back with an coherent argument backed with data, your response was an ad hominem attack. Talk about a void of originality! And MS as M$? Please, that's is so trite.
So let look at again at what MS did in NYC: they used guerilla advertising in one city (I am against this form of advertising, BTW, by any company), the news got carried nation-wide, and they got a insignificant slap on the wrist. What's Microsoft not to like about all this?