UMG moratorium on exclusives may have killed Lady Gaga deal with Apple Music
The decision by Universal Music Group to end exclusives may have also quashed an Apple Music deal involving Lady Gaga and Universal's Interscope label, a report claimed on Friday.
The exact terms of the Lady Gaga deal weren't mentioned by HITS Daily Double. Universal CEO Lucian Grainge is believed to have halted exclusives after a debacle with Frank Ocean, who recently released a visual album on Apple Music for Universal's Def Jam in order to fulfill obligations, but then quickly released another album -- Blonde -- on his own label as an Apple Music exclusive. As a more conventional release, Blonde is also likely to be more profitable.
Sources for HDD claimed that Universal was unaware Ocean had a second album ready to go. The artist could potentially find himself in legal trouble, depending on whether or not his contract included a standard clause preventing him from releasing two albums simultaneously the way he did.
Apple is now regularly wielding exclusives as its main weapon against rivals in the streaming space. While most of these deals are temporary, some albums -- most notably Taylor Swift's 1989 -- are permanently locked up. Universal's shift away from exclusives could undermine Apple's strategy.
The exact terms of the Lady Gaga deal weren't mentioned by HITS Daily Double. Universal CEO Lucian Grainge is believed to have halted exclusives after a debacle with Frank Ocean, who recently released a visual album on Apple Music for Universal's Def Jam in order to fulfill obligations, but then quickly released another album -- Blonde -- on his own label as an Apple Music exclusive. As a more conventional release, Blonde is also likely to be more profitable.
Sources for HDD claimed that Universal was unaware Ocean had a second album ready to go. The artist could potentially find himself in legal trouble, depending on whether or not his contract included a standard clause preventing him from releasing two albums simultaneously the way he did.
Apple is now regularly wielding exclusives as its main weapon against rivals in the streaming space. While most of these deals are temporary, some albums -- most notably Taylor Swift's 1989 -- are permanently locked up. Universal's shift away from exclusives could undermine Apple's strategy.
Comments
She rocks what ever!
I say give the artists some money for their hard work. I'm sure these exclusives help artists in an era where YouTube can stream your sh** for free, Spotify and kids steal music.
What at about the ones who would rather not be CEOs of their own management, touring, recording, etc company?
i point this out being a small business owner who consciously made the decision to build my own business. Though it works for me, and others (including some musicians), it's not for everyone.
Start your own record label like Frank Ocean did.
Then do exclusives with Apple with content you create on your own label.
(But check with your lawyers first.)
Less well-known acts are typically money losers.
What at is better than the current major label system but less hands-on than starting your own label?
in the 90's three were lots of successful indie label acts.