iPhone 7 preorders at T-Mobile 4X greater than iPhone 6 launch, matte black most popular color
This week's launch of the iPhone 7 is shaping up to be a blockbuster success for U.S. carrier T-Mobile, as the company's CEO revealed that sales have essentially quadrupled that of the iPhone 6 two years ago.
In a question-and-answer session on Periscope, T-Mobile Chief Executive John Legere declared demand for the iPhone 7 a "phenomenon," and said that preorders thus far have been "like four times bigger than the iPhone 6."
T-Mobile's subscriber base has grown in recent years as its aggressive "Uncarrier" branded strategies have helped it woo customers away from competing carriers. As such, it's unknown how much of the iPhone growth seen at T-Mobile is attributable to a larger customer base versus potential sales growth spurred by the new iPhone 7.
"The first four days of the iPhone 7 launch are by far the biggest ever for T-Mobile," Legere told fans on the live video stream.
The CEO also gave watchers an opportunity to guess which model has been the most popular for preorders. While most in the Periscope chat chose Apple's "jet black" color, Legere revealed that matte black has actually been the most popular option.
Legere, however, agreed with chat participants about which color he prefers.
"I actually ordered the jet black," he said. "I'm quite excited about it."
Beyond the glossy jet black and more subdued matte black, Apple is also offering the iPhone 7 in shades of silver, gold, and rose gold. Space gray, which has been a part of Apple's lineup since the iPhone 5s, was left out this year.
Preorders are now underway for the iPhone 7 and iPhone 7 Plus, both of which are set to find their way into the hands of consumers this Friday.
And while preorders are off to a record breaking start for T-Mobile, Apple has already warned that it won't disclose launch sales for the iPhone 7, breaking in tradition from years past, citing the fact that demand outstrips supply for the opening weekend. Last year, the iPhone 6s and iPhone 6s Plus moved a record 13 million units in their first three days of availability.
In a question-and-answer session on Periscope, T-Mobile Chief Executive John Legere declared demand for the iPhone 7 a "phenomenon," and said that preorders thus far have been "like four times bigger than the iPhone 6."
T-Mobile CEO John Legere revealed the matte black iPhone 7 has been the most popular color option among preorders through his company.
T-Mobile's subscriber base has grown in recent years as its aggressive "Uncarrier" branded strategies have helped it woo customers away from competing carriers. As such, it's unknown how much of the iPhone growth seen at T-Mobile is attributable to a larger customer base versus potential sales growth spurred by the new iPhone 7.
"The first four days of the iPhone 7 launch are by far the biggest ever for T-Mobile," Legere told fans on the live video stream.
The CEO also gave watchers an opportunity to guess which model has been the most popular for preorders. While most in the Periscope chat chose Apple's "jet black" color, Legere revealed that matte black has actually been the most popular option.
Legere, however, agreed with chat participants about which color he prefers.
"I actually ordered the jet black," he said. "I'm quite excited about it."
Beyond the glossy jet black and more subdued matte black, Apple is also offering the iPhone 7 in shades of silver, gold, and rose gold. Space gray, which has been a part of Apple's lineup since the iPhone 5s, was left out this year.
Preorders are now underway for the iPhone 7 and iPhone 7 Plus, both of which are set to find their way into the hands of consumers this Friday.
And while preorders are off to a record breaking start for T-Mobile, Apple has already warned that it won't disclose launch sales for the iPhone 7, breaking in tradition from years past, citing the fact that demand outstrips supply for the opening weekend. Last year, the iPhone 6s and iPhone 6s Plus moved a record 13 million units in their first three days of availability.
Comments
Pretty obvious why. iPhone 6 was most likely their biggest launch ever before iPhone 7. Otherwise why mention any other iPhone?
iPhone 6 sold phenomenally. If 4x is across the board all carriers, this would be beyond any speculation.
Apple doesn't need to release numbers everyone else will shout them for Apple.
I see. I wonder if it's at least 2x across the board?
Yes iPhone 7 is the new peak iPhone. How will Apple beat its sales?!!!
DOOM!!
Analysts spin: Apple relies on T-Mobile as interest at other carriers wane.
2) No, not all carriers. This is just from T-Mobile, and only in the US.
3) I'd love for them to release numbers, but x * 4 = y isn't exactly useful, as noted with how MS, Amazon, and others with low sales tend to do.
1. It's obvious if you watch the video. These are T-Mobile numbers obviously.
2. I didn't say this was everyone's numbers. I saw the video and it was a T-Mobile CEO not some grand carrier God.
3. This wasn't a company financial report. Just a CEO chilling(he even had shades on indoors) chatting to us about record iPhone sales.
I would love numbers and graphs too but this was a periscope chat.
Samsung stocks saw the biggest drop in company history as concerns for #bombgate increased.
Polls by C Net and another company(sorry I forgot who) showed nearly half of potential Note 7 buyers are considering iPhone 7 instead.
Polls also showed Matte Black and Jet Black both make up over %90 of desired iPhone 7 colors.
Microsoft may be discontinuing Lumia Windows Phones in several stores and online according to customer reports and employees.