'Designed by Apple in California' book released in $200 and $300 editions [u]
Apple on Tuesday announced the release of a new hardbound book chronicling 20 years of design, expressed through 450 photographs of past and current Apple products ranging from the original iMac to the Apple Pencil.
The book, developed over eight years, also documents materials and techniques used in assembly and construction of all the products in 400 pictures.
"The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jony Ive, Apple's chief design officer. "This archive is intended to be a?gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."
The book is dedicated to the memory of Steve Jobs.
In addition to online sales, In the U.S., "Designed by Apple in California" is available at the Apple stores at SoHo, Fifth Avenue, Upper East Side, Williamsburg and World Trade Center in New York; The Grove in Los Angeles and Third Street in Santa Monica; North Michigan Avenue and Lincoln Road in Chicago; Northpark in Dallas; Union Square in San Francisco; Palo Alto and Infinite Loop in Cupertino.
Internationally, the title will be available and on display at the Regent Street and Covent Garden in London; Opera in Paris; Kurf?rstendamm in Berlin; ifc mall and Canton Road in Hong Kong; Ginza in Tokyo; and Sydney Apple stores.
Update:An Ive-narrated video discussing the reasoning behind the book, giving more examples of pictures featured in the book, and declaring the emphasis in the tome is on the designs rather than individual designers.
"Designed by Apple in California"?will be available beginning Wednesday, November 16, in small (10.20" x 12.75") for $199 and large (13" x 16.25") for $299.
An older book, called "Appledesign: The Work of the Apple Industrial Design Group" was published in 1998 and chronicled Apple's design history to that point, had an original retail price of $30, and has become a collector's item.
The book, developed over eight years, also documents materials and techniques used in assembly and construction of all the products in 400 pictures.
"The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jony Ive, Apple's chief design officer. "This archive is intended to be a?gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."
The book is dedicated to the memory of Steve Jobs.
In addition to online sales, In the U.S., "Designed by Apple in California" is available at the Apple stores at SoHo, Fifth Avenue, Upper East Side, Williamsburg and World Trade Center in New York; The Grove in Los Angeles and Third Street in Santa Monica; North Michigan Avenue and Lincoln Road in Chicago; Northpark in Dallas; Union Square in San Francisco; Palo Alto and Infinite Loop in Cupertino.
Internationally, the title will be available and on display at the Regent Street and Covent Garden in London; Opera in Paris; Kurf?rstendamm in Berlin; ifc mall and Canton Road in Hong Kong; Ginza in Tokyo; and Sydney Apple stores.
Update:An Ive-narrated video discussing the reasoning behind the book, giving more examples of pictures featured in the book, and declaring the emphasis in the tome is on the designs rather than individual designers.
"Designed by Apple in California"?will be available beginning Wednesday, November 16, in small (10.20" x 12.75") for $199 and large (13" x 16.25") for $299.
An older book, called "Appledesign: The Work of the Apple Industrial Design Group" was published in 1998 and chronicled Apple's design history to that point, had an original retail price of $30, and has become a collector's item.
Comments
We're sick and tired of you bitching about Tim Cook everyday but that doesn't stop you from continuing on....
When its something like this...yes! This will sell very quickly. They could price it at $500 and it would sell just as well.
People still go to Libraries?
“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple. (Press release)
This is your funniest, most "off-your-meds" rant so far. :-D
No, not at $300 a pop, and that's the whole point. If they priced it at $30 then everyone would buy it and it wouldn't gain value in years to come. It's not a book, it's an investment, and unsurprisingly this was completely lost on Sog.
I'm thinking about it. Chances are I wouldn't even take it out of its wrapper. (Cue Ive telling us how each individual page was crafted by a liquid paper process that's taken years YEARS to refine).
It'd be great to read this on an Apple device.
>:x
Yes, my God, you're right!
You'd better pass that piece of profound thinking on to art collectors! Tell them they're wasting their money! That priceless Picasso? You can see it on the internet!
Why isn't there some kind of compulsory intelligence test given before folk are allowed online?
Just me, I think.