Apple CEO Tim Cook tours New York Stock Exchange while on vacation
Apple Chief Executive Tim Cook is enjoying the holidays in New York City, as he spent Wednesday morning on the floor of the New York Stock Exchange with his nephew, and even fielded questions about the limited availability of AirPods.
Cook's appearance was highlighted live on CNBC's "Squawk Alley," where reporter Brian Sullivan noted that the Apple CEO was on vacation. Cook also signed the NYSE "Hulk Fist" while in attendance, something of a tradition for celebrities spotted on the trading floor.
Reporters chased Cook, seeking comment about Apple's holiday performance. Cook declined to comment, saying he can't talk about that. But when asked about the availability of AirPods, Cook said his company is doing all it can to improve availability.
"AirPods are a runaway success, and we're making them just as fast as we can," he said.
Cook said he was inspired to visit the NYSE to show his nephew what traders do for a living.
Apple will report the results of its current holiday quarter in late January. Many on Wall Street expect that it will be the company's best quarter ever, bolstered by the iPhone 7 and the launch of new MacBook Pros.
The California-based Apple CEO was also in New York just a few weeks prior, attending a technology summit hosted by president-elect Donald Trump in Manhattan. Though his own views conflict greatly with Trump, Cook said he felt it was important to attend the meeting to have the ear of the incoming president.
Cook's appearance was highlighted live on CNBC's "Squawk Alley," where reporter Brian Sullivan noted that the Apple CEO was on vacation. Cook also signed the NYSE "Hulk Fist" while in attendance, something of a tradition for celebrities spotted on the trading floor.
Reporters chased Cook, seeking comment about Apple's holiday performance. Cook declined to comment, saying he can't talk about that. But when asked about the availability of AirPods, Cook said his company is doing all it can to improve availability.
"AirPods are a runaway success, and we're making them just as fast as we can," he said.
Cook said he was inspired to visit the NYSE to show his nephew what traders do for a living.
Apple will report the results of its current holiday quarter in late January. Many on Wall Street expect that it will be the company's best quarter ever, bolstered by the iPhone 7 and the launch of new MacBook Pros.
The California-based Apple CEO was also in New York just a few weeks prior, attending a technology summit hosted by president-elect Donald Trump in Manhattan. Though his own views conflict greatly with Trump, Cook said he felt it was important to attend the meeting to have the ear of the incoming president.
Comments
I visited an Apple Store to see them -- while waiting for my order to arrive -- and immediately my wife and daughter wanted them too.
Airpods are the next big thing. I didn't think we would see it this soon.
oh and "Apple isn't doing anything. Apple isn't innovating. Apple is doomed."
You are right, these have to be the next big thing. The elegant case, the tricky magnets, the stay-in design, the good sound — Apple at its best. Years of work are concentrated in those little things.
First the wrist, now the ear, have been colonized and now occupied. This is a very big deal. Siri will improve quicky, watch.
The eyes are next.
Its foreseight.
Where everyone else can only figure out solutions within a container of possibilities, Apple considers the container as a possibly flawed limiting factor and reinvents. They do think different and they do insanely great things. Because they dare to defy convention and think through an entire process, pro, con, and revolution, before they ever let the public know about. People reflexively react, not realizing that all contingencies and scenarios have already been processed and that this was still the course of action deemed proper to pursue.
Not it only are AirPods a great business expansion, but they are also a simply BETTER way to listen.
And mid that's always been Apples secret sauce. They do t do something just to bleed your wallet. They do something to actually improve your life (while bleeding your wallet simultaneously).
Its thev he creation of something so valuable that you gladly exchange capital for this product.
Apple let is a brilliant company and it's great to see that the bright spark of brilliance has not diminished from one leader to the next. Cook is no steve. But the opposite is true as well. Apple is in the best position its ever been.
It could have easily nosedived. But instead it has thrived. Cook must certainly be recognized and appreciated for that.