Apple debuts first AirPods TV commercials, Apple Watch ad focusing on activity
Apple on Saturday shared its first AirPods TV commercials, a series of four spots lumped into the company's "practically magic" iPhone campaign, as well as an Apple Watch Series 2 ad focusing on keeping active.
The first trio of spots posted to Apple's official YouTube channel today spotlight dapper dancer Lil Buck as he takes a stroll through the streets -- and walls -- of downtown accompanied by his new AirPods. A full-length minute-long commercial and a pair of snippets showcases key device features -- easy pairing via W1, Siri integration and proximity sensing -- set to the chillout beats of "Down" courtesy of Marian Hill.
In "iPhone 7 + AirPods - Pairing," we see Lil Buck holding an iPhone, running Apple Music of course, and a closed AirPods case. He snaps the case open and the familiar AirPods setup pane appears on iPhone almost instantly. The informational window correctly identifies the device as "Lil Buck's AirPods" and shows charge levels for the case and AirPods within.
The remainder of the ad has the dancer showing off his unique style of street dance, but with a twist. Throughout the commercial, Lil Buck is jookin horizontal on the side of a car, effectively making the street his wall and cleverly suggesting AirPods will stay in your ears even when defying the laws of gravity.
Apple's second AirPods ad, "iPhone 7 + AirPods - Siri," also features Lil Buck, this time double-tapping his right earbud to invoke Siri. He asks the virtual assistant to "play Marian Hill" and proceeds to dance first on the street, then along the side of a building, as is his wont.
A third, full-length spot combines and expands on the clips described above, adding a scene in which Lil Buck removes an AirPod, stopping playback, and smiles at the camera before reinserting to resume play. As a bonus, we get to see more wall dancing (the bit where he casually strolls across the window of an empty store is especially delightful) and even a segment where he busts some moves upside down on a theater marquee.
The fourth commercial is another clever attempt, this time using AirPods to signify notes along a moving musical staff. While not technically correct in its presentation of Hill's simple yet alluring piano intro, it nevertheless conveys a good sense of AirPods' design.
All four ads end in the tagline "AirPods on iPhone 7, practically magic."
Part of Apple's "practically magic" iPhone commercial series, today's ads continue to shine a light on the new handset and its many standout capabilities. The most recent spot, "Take Mine," was released last week and highlighted Portrait mode on iPhone 7 Plus.
Today's ads arrive even as Apple continues to catch up with intense demand for its first wireless headphone product.
Announced during September's iPhone 7 event, AirPods were initially promised in October, but production snags pushed back public release to mid-December. Launch supply quickly sold out and the product remains elusive in both Apple's online and brick-and-mortar stores. Current shipment estimates on Apple.com are quoted at six weeks as of this writing.
Apple on Saturday also posted an Apple Watch Series 2 spot encouraging users to "close your rings," a reference to the device's Activity Rings feature. The company last ran an Apple Watch ad in December.
The first trio of spots posted to Apple's official YouTube channel today spotlight dapper dancer Lil Buck as he takes a stroll through the streets -- and walls -- of downtown accompanied by his new AirPods. A full-length minute-long commercial and a pair of snippets showcases key device features -- easy pairing via W1, Siri integration and proximity sensing -- set to the chillout beats of "Down" courtesy of Marian Hill.
In "iPhone 7 + AirPods - Pairing," we see Lil Buck holding an iPhone, running Apple Music of course, and a closed AirPods case. He snaps the case open and the familiar AirPods setup pane appears on iPhone almost instantly. The informational window correctly identifies the device as "Lil Buck's AirPods" and shows charge levels for the case and AirPods within.
The remainder of the ad has the dancer showing off his unique style of street dance, but with a twist. Throughout the commercial, Lil Buck is jookin horizontal on the side of a car, effectively making the street his wall and cleverly suggesting AirPods will stay in your ears even when defying the laws of gravity.
Apple's second AirPods ad, "iPhone 7 + AirPods - Siri," also features Lil Buck, this time double-tapping his right earbud to invoke Siri. He asks the virtual assistant to "play Marian Hill" and proceeds to dance first on the street, then along the side of a building, as is his wont.
A third, full-length spot combines and expands on the clips described above, adding a scene in which Lil Buck removes an AirPod, stopping playback, and smiles at the camera before reinserting to resume play. As a bonus, we get to see more wall dancing (the bit where he casually strolls across the window of an empty store is especially delightful) and even a segment where he busts some moves upside down on a theater marquee.
The fourth commercial is another clever attempt, this time using AirPods to signify notes along a moving musical staff. While not technically correct in its presentation of Hill's simple yet alluring piano intro, it nevertheless conveys a good sense of AirPods' design.
All four ads end in the tagline "AirPods on iPhone 7, practically magic."
Part of Apple's "practically magic" iPhone commercial series, today's ads continue to shine a light on the new handset and its many standout capabilities. The most recent spot, "Take Mine," was released last week and highlighted Portrait mode on iPhone 7 Plus.
Today's ads arrive even as Apple continues to catch up with intense demand for its first wireless headphone product.
Announced during September's iPhone 7 event, AirPods were initially promised in October, but production snags pushed back public release to mid-December. Launch supply quickly sold out and the product remains elusive in both Apple's online and brick-and-mortar stores. Current shipment estimates on Apple.com are quoted at six weeks as of this writing.
Apple on Saturday also posted an Apple Watch Series 2 spot encouraging users to "close your rings," a reference to the device's Activity Rings feature. The company last ran an Apple Watch ad in December.
Comments
They'd you'd need some kind of sealer or the paint would discolor pretty quickly, or rub out.
After 1 week with the AirPods and my iPhone 6s:
Pros: convenience, fit, stay in ears, freedom from wires, sound quality, case with battery, tiny size
Cons: disconnects from phone calls when using 2 AirPods; frequent brief sound-dropouts during music playback
Others on the Apple Support forum have reported similar cons. Hopefully Apple can fix these with a software or firmware distribution (no hardware replacement). We all love the AirPods design and just want them to work as advertised.
Interesting. I have not had those problems, I use mine 5 days a week for a 1.5 hour gym visit, and then for work calls on & off during the day.
The only problem I had was my first pair drained while inactive way too quickly; second pair doesn't do it -- w/ full pods at bedtime, the case loses about 2% over 8 hours of sleeping.
Releasing ads for a product that's seriously defective.
You can't make a phone call on these AirPods without it dropping the blue tooth connection multiple times.
Im talking about 5-8 drops in 10 minutes.
Instead of fixing this major bug, apple release AirPod ads for something that doesn't work???
These AirPods are a beta product at best.
i have lost all faith in apple.
Link to the AirPod disconnection issue below.
https://discussions.apple.com/thread/7795564?start=0&tstart=0
By the way, I also sent an email to Appleinsider about 3 weeks ago telling them about the defective AirPods and they still haven't published a story.
Appleinsider is in cahoots with apple!!!!!
The problem you've described is not normal, return yours if they're defective. I'm on calls all day with no drops.
If you took the time to read the forum I linked you'd see it mostly a problem for people that have apple watches.
i think the Apple Watch and the headphones are competing for the same Bluetooth connection with the phone.
Still an Apple problem that should have been tested by apple.
They released the product prematurely because they were trying to keep their promise to release before xmas.
PS: They worked great for me with an iPhone 7 Plus and an original Apple Watch.
PPS: It's Padawan. I had to look up the spelling, but I knew that |pad-one| would be an incorrect pronuncation.
In fact, this is the most interesting, edgy ad I've seen from Apple in a while. Not sappy in the least. Reminded me (vaguely) of the iconic "Lose Youself" ad that propelled the iPod into the stratosphere.
2) They couldn't make a black charging cable for the black MacBook, which already came at a higher price for the same exact performance over the white model.
edit: I thought that maybe the later Newton 2000/2100 or eMate 300 might have included headphones, which would still retain the dark plastic look, but those devices only came with support for a 3.5mm analog audio jack. Then you have the TAM, and while that Bose speaker and subwoofer are dark in color, they are not headphones, and if you did say "discrete speaker system" I still wouldn't count it do its low volume and unique potential.