$399 Google Home Max with SmartSound takes aim at Apple's HomePod
In addition to its budget-priced $49 Google Home Mini, the search giant also introduced a push to the premium end of the speaker market, unveiling the $399 Google Home Max with speakers 20 times more powerful than the regular Home.

Featuring two 4.5-inch high-excursion woofers, the Google Home Max has room-filling sound that dynamically adapts to the space it is in. With a feature dubbed SmartSound, the Google Home Max adjusts within seconds after the speaker is moved.
Modifying sound based on the shape of a room, much like Apple's forthcoming HomePod, the Google Home Max uses advanced sensors and a machine learning model.

It also has intelligent context, lowering the volume in the morning, and raising it when loud noises are nearby, like a running dishwasher.
It includes access to YouTube Music, Spotify, Google Play Music, Pandora, and iHeartRadio. It also supports Google Cast, Bluetooth, and auxiliary input.

Google Home Max be stood up vertically or placed horizontally, and two of them can be paired together for even fuller sound. It also works seamlessly with Google Home and Chromecast speakers.
At $399, it's actually $50 more than Apple's already-pricey HomePod, set to debut in December. To offset that, the Google Home Max with a free 12-month subscription to YouTube Red, which includes YouTube Music ad-free.
Google says that the Home Max will arrive in December.

Featuring two 4.5-inch high-excursion woofers, the Google Home Max has room-filling sound that dynamically adapts to the space it is in. With a feature dubbed SmartSound, the Google Home Max adjusts within seconds after the speaker is moved.
Modifying sound based on the shape of a room, much like Apple's forthcoming HomePod, the Google Home Max uses advanced sensors and a machine learning model.

It also has intelligent context, lowering the volume in the morning, and raising it when loud noises are nearby, like a running dishwasher.
It includes access to YouTube Music, Spotify, Google Play Music, Pandora, and iHeartRadio. It also supports Google Cast, Bluetooth, and auxiliary input.

Google Home Max be stood up vertically or placed horizontally, and two of them can be paired together for even fuller sound. It also works seamlessly with Google Home and Chromecast speakers.
At $399, it's actually $50 more than Apple's already-pricey HomePod, set to debut in December. To offset that, the Google Home Max with a free 12-month subscription to YouTube Red, which includes YouTube Music ad-free.
Google says that the Home Max will arrive in December.
Comments
EDIT: No I'm not mistaken. Google Home Max is announced as being available in December.
spyware...
I suppose a lot will depend on the sound quality and how useful the other features including Assistant are. IMHO this is another one of those products that I doubt Google needs to sell a bunch of the next 12 months, more getting their name out for good hardware instead of just a search engine. It's not only AI forum members that recognize Google is too dependent on just ad income.
The bigger one would only be a "whoops" if someone wants to put in in the middle of a room with chairs surrounding it. In that case 360 sound would be preferable, and Homepod or something similar to it might be the way to go. But considering the size I personally would not expect most folks to put either a HomePod or Max in the middle of a room. Those products seem more suited to a bookshelf, end-table or nightstand, maybe a kitchen counter where front-firing is just as effective as 360 degree since you're not going to be sitting or laying behind them anyway.
While going after the same market they've very obviously not copied Apple's HomePod.
This is the prevailing logic on the inter webs...
Microsoft ONLY competes with Apple.
Google ONLY competes with Apple.
Samsung ONLY competes with Apple.
Amazon ONLY competes with Apple.
See a pattern? Whenever any of these companies releases a new product, it is primarily compared to an Apple product. If Apple was so far behind and so insignificant as everyone loves to point out, why are they the main competitor in this industry?
You could call it Apple Derangement Syndrome (ADS). The tech world is full of Jan Bradys: "Apple! Apple! Apple!"
on the the other hand, I can see another market issue arising for Apple, like the tablet market and the larger phone market. Apple always leaves a gap for competitors to grow into, be it larger phones or seven inch tablets. A dedication to what someone like Jobs or Ive see as the perfect size. Even though, believe it or not, there is a diversity of needs. Seven inch android tablets were starting to make serious inroads into the tablet market until Apple released the iPad mini, for example. That killed them off. Android makers have responded with giant phablets.
In this market it will lose to these new $49 devices as people buy them to see what they are like, and decide they're good enough. Same problem with the Apple TV.
Apple's HomePod will be extremely successful. Its hard not to think that you need to start out with two of them. The music quality will be excellent. The only question is how good will SIRI be compared to Alexa on the Echo.