Apple becoming America's favorite company, as 64% own iPhone, Mac, iPad, iPod or watch
A new survey suggests that the average American household has expanded over the last five years to own 2.6 Apple-made products -- with 64 percent of all Americans owning an iPhone, iPad, Mac, Apple Watch, or iPod product.
The CNBC All-America Economic Survey shows radical growth in Apple products among Americans in the last five years. In the most recent survey conducted in September, the number of Apple products in active use has grown from 1.6 products per household to 2.6.
The attractiveness of Apple as a brand spans regions and financial status. Americans in the U.S. south have 2.2 products per household, with those in the west having 3.7. As expected, the wealthiest members of the U.S. own 4.7 products per household, with 87 percent of those claiming over $100,000 in household income report owning at least one product.
The only demographic groups polled that fell below 50 percent ownership is those with a household income of less than $30,000, retirees, and women over age 50. In 2012, 50 percent of all responders reported that they had at least one device.
According to data from the survey seen by AppleInsider, in 2012, nine percent of those asked had five or more Apple-produced devices. In 2017, that number grew to 16 percent -- so not only are the number of Americans with Apple products increasing, but the sheer number of them are growing as well.
The data aligns with separate polls showing not only wide use and adoption of Apple products across the American landscape, but also nationwide appreciation for the brand itself. In fact, Apple has held the top spot in Fortune's "Most Admired Companies" list for the last decade.
In the latest CNBC poll, usage patterns suggest that Apple devices are primarily communication tools, and computing or entertainment devices second. Video consumption, shopping, and game-play are eclipsed by communication needs. The vast majority of responders claim that phone calls, emails, and texts are the primary use of the phone, followed by social media.
Over 64 percent of the public reported that smartphone use is "mostly productive and useful," and 27 percent claim that staring at the screen is "mostly unproductive." Three groups belie those numbers, with CNBC noting that Midwesterners, those with just a high school education, and the young report burning time more than being productive on the ubiquitous devices.
The poll surveyed 800 people regarding purchase habits. CNBC notes that there is a plus or minus 3.5 percent margin of error. Not clear is what counts as a piece of Apple equipment for the purposes of the survey beyond "iPhones, iPads, iPods, Apple watches, and Apple computers" as asked by the pollsters.
"It continues to be the case that the smartphone is really helping the American worker, helping the American family be efficient with their time and really accomplish more than they could otherwise," said poll organizer Jay Campbell. "I think people recognize and appreciate that."
The CNBC All-America Economic Survey shows radical growth in Apple products among Americans in the last five years. In the most recent survey conducted in September, the number of Apple products in active use has grown from 1.6 products per household to 2.6.
The attractiveness of Apple as a brand spans regions and financial status. Americans in the U.S. south have 2.2 products per household, with those in the west having 3.7. As expected, the wealthiest members of the U.S. own 4.7 products per household, with 87 percent of those claiming over $100,000 in household income report owning at least one product.
The only demographic groups polled that fell below 50 percent ownership is those with a household income of less than $30,000, retirees, and women over age 50. In 2012, 50 percent of all responders reported that they had at least one device.
According to data from the survey seen by AppleInsider, in 2012, nine percent of those asked had five or more Apple-produced devices. In 2017, that number grew to 16 percent -- so not only are the number of Americans with Apple products increasing, but the sheer number of them are growing as well.
The data aligns with separate polls showing not only wide use and adoption of Apple products across the American landscape, but also nationwide appreciation for the brand itself. In fact, Apple has held the top spot in Fortune's "Most Admired Companies" list for the last decade.
In the latest CNBC poll, usage patterns suggest that Apple devices are primarily communication tools, and computing or entertainment devices second. Video consumption, shopping, and game-play are eclipsed by communication needs. The vast majority of responders claim that phone calls, emails, and texts are the primary use of the phone, followed by social media.
Over 64 percent of the public reported that smartphone use is "mostly productive and useful," and 27 percent claim that staring at the screen is "mostly unproductive." Three groups belie those numbers, with CNBC noting that Midwesterners, those with just a high school education, and the young report burning time more than being productive on the ubiquitous devices.
The poll surveyed 800 people regarding purchase habits. CNBC notes that there is a plus or minus 3.5 percent margin of error. Not clear is what counts as a piece of Apple equipment for the purposes of the survey beyond "iPhones, iPads, iPods, Apple watches, and Apple computers" as asked by the pollsters.
"It continues to be the case that the smartphone is really helping the American worker, helping the American family be efficient with their time and really accomplish more than they could otherwise," said poll organizer Jay Campbell. "I think people recognize and appreciate that."
Comments
You're welcome, Apple. Well played.
Per capita you may very well have me beat (family of 4 for me). And I might have been at this a lot longer (going back to an original Mac 512K and Mac SE in college).
You're plenty cool in my book.
It would be interesting to see the raw data. For example, how many of the 800 respondents (the article here says 600, but the source says 800), own a Mac? I suspect it's less than 100. I bet that iPhones alone represent 70%+ of the items reported--plenty of households with 2 iPhones and nothing else, for example.
2 iPhones
2 Watches
2 AirPods
3 iPads
3 macs
1 ATV
1 Airport
Active devices in household of 2:
4 iPhones
3 iPads
2 Macs
2 ATV
3 Airport
Not active: ± 25 Macs + Apple Displays in storage: from SE/30, Powerbook G3, Newton, working Apple //e, first Cinema display etc.
2 Macs
4 iPhones
2 iPads
2 iPods
1 AW
2 pairs AirPods
2 ATV
2 Airports
But some good longevity there (iMac is 8 years old, MBP is 6.5, iPads 3 years old, iPods 3 and 5 years old, 1 ATV 5 yrs, AirPorts 3-4 yrs,...). We only upgrade our phones every 3 years. As great as the new iPhones and iPads are, my next purchases will be to replace the Macs.
3 iPhones
2 iPads
2 Apple Watches
1 iMac 5K
1 MBP
1 iPod
Baaah
My personal use:
iPhone 7
Series 2 Apple Watch (plus a series 1 in a drawer that I took in the ocean..)
iPad Pro
2010 MBA
Airport extreme plus 3 airport expresses
Apple TV
Beats Pill
Beats Studio Wireless
AirPods
iPod Shuffle Special Edition (chrome) (I just look at it now, lol)
Some old stuff I don't use anymore.
Does the Designed by Apple in California book count?
Don't get started with the non-electronics.....
2 MacBook Pro's (15" 2015, 15" 2008)
1 Thunderbolt Display
1 Apple 85W MagSafe Power Adaptor (extra for travel)
1 Apple MagSafe to MagSafe2 Converter
1 PowerBook (mint, still functional)
1 Apple Magic Mouse
2 Apple Wireless Keyboard
2 Apple Magic TrackPad
2 Apple Watch (S2 Nike+, S3 Nike+)
1 Apple Watch Black Sports Band
1 Apple Watch 12" Charging Cable
1 Apple Watch 36" Charging Cable
1 iPod 4th Gen
2 iPhone's (6S+ and 4 [in mint condition])
2 Apple iPhone 6s+ Cases (leather and silicon)
1 iPad Pro 10.5
1 Apple Pencil
1 Apple Smart Keyboard
1 Apple Leather iPad Sleeve
1 AirPort Express (latest gen)
1 Apple TV 4th Gen 32GB
OK, I think that does it
6 iPhone's (some are in drawers such as the original iPhone and a few other older models)
6 Apple TV's (2 ATV4K, 1 ATV4, 1 ATV 2nd Gen, and 2 ATV 1st Gen)
2 iMac's
2 Macbook Pro's
1 Airport Extreme
3 iPod Touch
1 iPod Nano
3 iPod Classic (2 are new in boxes I'm saving)
2 iPads
1 iPad Mini
1 Apple Watch