Apple will disrupt healthcare like the iPhone did to the mobile industry, says John Sculle...
Former Apple CEO John Sculley says that current CEO Tim Cook is on to something, and will shake up the healthcare industry like it did to the mobile world with the iPhone.
Former Apple CEO John Sculley speaking on CNBC
Cook is "absolutely onto something" in moving Apple into the healthcare field, Sculley advised to CNBC, adding plans "may well be the great legacy" Cook is seeking for the company. Scully is referencing Cook's recent interview where he suggested "Apple's greatest contribution to mankind" will be "about health."
Sculley believes Apple's work will "go from curiosity to useful to indispensable. And indispensable means it's got to do things that are significantly more capable in terms of health and preventative care than what we have today." This can include wearable devices or other elements that can allow patients to perform a self-diagnosis, "where the consumer can have a bigger role, just as they have in other industries."
In terms of how much of an impact Apple could have, Sculley suggests it could be similar to how the iPhone made seismic changes to the mobile industry. To Sculley, the iPhone gradually acquired market share from competitors including BlackBerry, Nokia, and Motorola, while its camera helped revolutionize photography and led to the bankruptcy of Kodak in 2012.
"We're going to see something similar in health," advised Sculley.
The public doesn't always get to see the "big" plans of company executives, he adds, with major tech firms said to be "at the very beginning of the indispensable role of health tech" with wearables.
"We're about to move into an era where sensors and algorithms are getting more powerful," he mused. "Technology and healthcare is moving from a vertically siloed, highly inefficient industry. The big health-care players want to move to platforms, they want it to be a horizontal model, just like we've seen successfully in retailing and in fintech and others."
Apple is already arguably leading the rest of the industry in health and fitness tracking, with the Apple Watch Series 4 helping to save lives shortly after its ECG functionality was enabled, and the Apple Heart Study becoming the largest arrhythmia study of all time.
It is believed Apple has as many as 50 medical doctors spread throughout the company, with many thought to be helping work on new health-related technologies and to improve existing systems for the Apple Watch, iPhone, and HealthKit.
Former Apple CEO John Sculley speaking on CNBC
Cook is "absolutely onto something" in moving Apple into the healthcare field, Sculley advised to CNBC, adding plans "may well be the great legacy" Cook is seeking for the company. Scully is referencing Cook's recent interview where he suggested "Apple's greatest contribution to mankind" will be "about health."
Sculley believes Apple's work will "go from curiosity to useful to indispensable. And indispensable means it's got to do things that are significantly more capable in terms of health and preventative care than what we have today." This can include wearable devices or other elements that can allow patients to perform a self-diagnosis, "where the consumer can have a bigger role, just as they have in other industries."
In terms of how much of an impact Apple could have, Sculley suggests it could be similar to how the iPhone made seismic changes to the mobile industry. To Sculley, the iPhone gradually acquired market share from competitors including BlackBerry, Nokia, and Motorola, while its camera helped revolutionize photography and led to the bankruptcy of Kodak in 2012.
"We're going to see something similar in health," advised Sculley.
The public doesn't always get to see the "big" plans of company executives, he adds, with major tech firms said to be "at the very beginning of the indispensable role of health tech" with wearables.
"We're about to move into an era where sensors and algorithms are getting more powerful," he mused. "Technology and healthcare is moving from a vertically siloed, highly inefficient industry. The big health-care players want to move to platforms, they want it to be a horizontal model, just like we've seen successfully in retailing and in fintech and others."
Apple is already arguably leading the rest of the industry in health and fitness tracking, with the Apple Watch Series 4 helping to save lives shortly after its ECG functionality was enabled, and the Apple Heart Study becoming the largest arrhythmia study of all time.
It is believed Apple has as many as 50 medical doctors spread throughout the company, with many thought to be helping work on new health-related technologies and to improve existing systems for the Apple Watch, iPhone, and HealthKit.
Comments
The idea has been around a long time, but AR assisted surgeries would be hugely beneficial. Having a expert specialist heart surgeon (for example) assisting a noob could save a lot of lives. With AR glasses they could see exactly what the other doc is seeing, and offer advice. They could assist in dozens of operations a day (all over the world) and never leave their office. What do you think that would do to the burdensome insurance that docs are require to have...
The first step is to get all the data in a single system that can be analyzed. Doctors frequently go into situations where they’re missing pertinent information. An AI could crunch the numbers beforehand to help with avoiding misdiagnosis. If the patients family members has a history of heart disease (for example) and the doc is made aware beforehand a lot of time and money could be saved. I, for example, have limited knowledge of my family’s medical history. In addition, our DNA could also be invaluable our predisposition to different diseases. Preventative medicine could take a huge step forward.
Apple is banking their future on data security. There’s not a lot of other companies out there that consumers would trust with their sensitive information. If it was in Googles or Facebooks hands, you know it would also be available to your employer (for example)... Most people trust Apple more than their own governments. Apple can monitize that while also providing life saving services.
Healtcare if tough area. But good for Appke. Less competitors. Less copycats and fakes.
Apple would be dead if Jobs hadn’t returned to help Apple remember the purpose of making a profit is to make great computers.
Sculley is a living, breathing lesson for Mr Cook.
Just like Siri that revolutionized...
Just like the Apple TV that revolutionized...
Just like CarPlay that revolutionized...
Just like AR capable iPhones that revolutionized...
One wonders just how many shares Sculley has...
This is not Steve's Apple anymore and revolutionary innovation requires a visionary.
Think Tim or Ives are a visionary leader?
Apple desperately needs a 'Handsome Anthony'...
Unless the EULA for mac OS has been changed, it specifically precludes Macs from being used for all kinds of things to include most uses in medicine. Hospitals and clinics use lots of computers and lots of servers and they are mostly Windows and some are LINUX- years ago they were mostly some flavor of UNIX.
When I was being trained to do CT Scans back in the 1980's we were controlling the scanners with command line entry on Data General Eclipses and Digital Vax machines. The transcription was mostly on Wangs. The images were sent home to the doctors well into the early 1990s on carry home units and many were Macs running a video capture system and sending them over telephone lines. Our order and file management systems were running on Burroughs units (now UNISYS). Yep, I'm a dinosaur.
Everything is not going to be mobile no matter how much Apple PR wants to push that meme. Radiologists use workstations that have graphics cards that cost as much as the Mac Pro. Except in an thin client scenario we will not be seeing iPads doing this kind of work.
I would love to see Apple leverage Macs and iOS devices in the healthcare field in ways well beyond the limited ways they are currently used. Apple could sell a truckload of hardware if they would just adjust the EULA and develop some partnerships for healthcare IT.
******
EULA = End User License Agreement
- RadarTheKat
and didn’t Ming-Chi Kuo say that Apple would be coming out with a Car soon. He was right about China sales tanking. The car better be a big hit. Seems like they have been spending enough money on it for a long time. Time for some ROI.