Tim Cook changes Twitter name to 'Tim Apple' in response to Trump gaffe

Posted:
in General Discussion
After President Donald Trump accidentally referred to Apple CEO Tim Cook as "Tim Apple," the exec's social media team seems to have capitalized on the opportunity.

Tim Apple


Cook's Twitter profile now names him as "Tim Apple," the last name being represented by an Apple logo on compatible devices. The rest of his profile and feed is otherwise unchanged, making no references to Trump's comments.

The CEO was in Washington, D.C. yesterday as a member of the White House's American Workforce Policy Advisory Board, sitting directly next to Trump.

"People like Tim -- you're expanding all over and doing things I really wanted you to right from the beginning," Trump said. "I used to say, 'Tim, you've got to start doing it over here,' and you really have. You really put a big investment in our country. We appreciate it very much, Tim Apple."

Trump just called Apple CEO Tim Cook "Tim Apple" pic.twitter.com/gTHHtjWvc9

-- Sean O'Kane (@sokane1)


Trump is known for both deliberately and accidentally changing the names of famous people. He once called Lockheed Martin CEO Marillyn Hewson "Marillyn Lockheed," and has referred to Amazon CEO Jeff Bezos as "Jeff Bozo," mainly because his newspaper the Washington Post has regularly covered the White House in a manner that the president does not prefer.

In Wednesday's meeting Trump said he considered Cook "a friend," if largely because of Apple's hiring sprees and cash repatriation. It's questionable whether the two have a genuine friendship -- the CEO has regularly spoken out against Trump's policies on matters like immigration, LGBT rights, climate change, and Chinese trade. Apple has at least benefited from lowered corporate taxes.
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Comments

  • Reply 1 of 41
    ZirlinZirlin Posts: 8member
    Heck of a lot better than named Bill Microsoft.
    rainmakerravnorodomSpamSandwichfastasleepking editor the gratebaconstanglolliverforgot usernamerepressthisbshank
  • Reply 2 of 41
    larryalarrya Posts: 550member
    OMG he thinks every company is like his. 
    rainmakerStrangeDaysfastasleeplolliverforgot usernamelamboaudi4bshank
  • Reply 3 of 41
    ElCapitanElCapitan Posts: 262member
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    SpamSandwichdesignrmonstrosityLatko
  • Reply 4 of 41
    LoneStar88LoneStar88 Posts: 288member
    I say it's a highly fortuitous intersection of rather disparate personalities for the common good. Few companies are more American than Apple, which now is finding significant ways to participate with President Trump and Ivanka to further invest in our country's economy and prosperity. I think Tim's new moniker is very fitting and fun.
  • Reply 5 of 41
    22july201322july2013 Posts: 739member
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    From someone who calls himself "ElCapitan" that's entertainingly hypocritical.
    rainmakerB19512old4funSgt Storms(trooper)mwhitemike1fastasleepsansbaconstanglolliver
  • Reply 6 of 41
    They should call him Tim China or Comrade Tim
    monstrosityLatko
  • Reply 7 of 41
    Mike WuertheleMike Wuerthele Posts: 4,757administrator
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    Given that Jobs hand-selected the guy, this seems false at its face.

    Also "everyone who carried Apple." Who is inside that classification?
    edited March 7 mwhitefastasleepddawson100sansanantksundarambaconstanglolliversenyorappletomjunior39gilly33
  • Reply 8 of 41
    StrangeDaysStrangeDays Posts: 8,249member
    Laugh, that is funny. They have a much better sense of humor.
    lolliver
  • Reply 9 of 41
    StrangeDaysStrangeDays Posts: 8,249member
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    Delusional. Apple products are better in almost every single way. Yeah yeah some people are upset that the top-tier offerings are more expensive than the entry-level pricing they wish they were, but even still they aren’t that expensive. The original Macintosh was much more expensive when adjusted for inflation, etc...
    mwhitelollivertomjunior39repressthis
  • Reply 10 of 41
    StrangeDaysStrangeDays Posts: 8,249member
    They should call him Tim China or Comrade Tim
    But it’s the president with ties to Russia...?
    fastasleepminicoffeebaconstanglolliverrepressthis
  • Reply 11 of 41
    KuyangkohKuyangkoh Posts: 344member
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    And you are???
    anantksundaramlollivertomjunior39repressthis
  • Reply 12 of 41
    davgregdavgreg Posts: 421member
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    Given that Jobs hand-selected the guy, this seems false at its face.

    Steve Jobs picked Tim Cook and it is reported that he told him to run Apple as he saw fit- not how he thought Steve Jobs would.

    I am not a great fan of Tim Cook's decisions to let the Mac line wither and twist in the wind, to neglect the education market, to do stock buybacks, to pay dividends or to go into the TV/film production business. The headcount also seems excessive for the limited things they do. But my shares do not carry the day.

    As to the statement about "everyone who carried Apple", a great deal of Apple's success can be credited to Tim Cook. He took Apple from having the highest cost to the lowest cost in hardware quickly, which gave Apple the cash to grow the company. Those fat 30% margins under Jobs were made possible in part to Tim Cook's work on the supply chain. Credit is due and not in dispute.
    mwhitebaconstangstevenozgilly33muthuk_vanalingam
  • Reply 13 of 41
    mpantonempantone Posts: 1,420member
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    Given that Jobs hand-selected the guy, this seems false at its face.

    Also "everyone who carried Apple." Who is inside that classification?
    Jobs did hand select Tim Cook way back in 1998 when Apple's situation was not pretty. Tim wasn't some toiler, his first position was SVP of Worldwide Operations and he got Apple out of the manufacturing business and tidied up the supply chain mess.

    Over the years, Steve increased Tim's responsibilities and power. When Jobs look a medical leave of absence in 2007, Cook was his hand-chosen successor to become Chief Executive; for sure Jobs could have offered the position to someone else or ask the board to find a temporary CEO.

    Tim was offered the same CEO position four years later when Jobs took another medical leave of absence. Again, Jobs could have offered it to someone else.

    Finally, when Jobs knew he was terminally ill and stepped down as Chairman of the Board, he asked the Board to have Tim take over for good. Again, Jobs could have requested the board to find someone else (either internally or externally).

    I'd say that Tim Cook is as worthy as anyone else to represent the legacy of Apple based on Steve's repeated votes of confidence.
    edited March 7 mwhitefastasleepStrangeDaysbaconstanglolliverTuuborsenyorapplerepressthismuthuk_vanalingamroundaboutnow
  • Reply 14 of 41
    georgie01georgie01 Posts: 254member
    It’s funny watching people make an issue of this. We quickly dismiss and forget our own stupid word mistakes, but then are quick to jump on Trump about it with a deceptively hidden suggestion that he’s stupid for saying it.

    If anyone is making an issue out of this like they would toward a friend, then great. Enjoy. Otherwise, your hypocrisy is showing.
    mwhitedesignrsfpropsSpamSandwichrepressthis
  • Reply 15 of 41
    wood1208wood1208 Posts: 1,988member
    Sometime someone's mistakes can work in your favor. This one case.
    lolliver
  • Reply 16 of 41
    Lighten up, Francis
    jeffythequickbeowulfschmidtkingofsomewherehot
  • Reply 17 of 41
    It could have been SO much worse.  I think this slip (along with the CEO of Lockheed version) was due to how Trump ineffectually remembers names.

    Reminds me of Michael Scott’s “brilliant” ability to remember names. https://m.youtube.com/watch?v=CCUADvwyPUE
    StrangeDays
  • Reply 18 of 41
    markbyrnmarkbyrn Posts: 608member
    I'm sure Steve Apple would be flattered.
    lolliver
  • Reply 19 of 41
    ElCapitanElCapitan Posts: 262member
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    Given that Jobs hand-selected the guy, this seems false at its face.

    Also "everyone who carried Apple." Who is inside that classification?
    Every day Tim is spitting in the face of the Mac users, the great programmers who made MacOS and great, game changing applications a reality. These are the men and women who carried the Apple through the hard years while Tim was still at Compaq. He also spits in the face of all those customers who believed in the company despite the continuous and relentless onslaught by the press, the finance sector, the naysayers in enterprise IT and telecoms, and Microsoft in particular. Without them, Apple would have been long gone, and you all would have been stuck with not so great products. 

    It is a disgrace how the Mac has been handled under his "leadership". It is a disgrace how he has politicized the company and it will backfire on him spectacularly in the long run. 
    Latko
  • Reply 20 of 41
    mwhitemwhite Posts: 205member
    ElCapitan said:
    ElCapitan said:
    Tim does not in any way represent the legacy of Apple. Him taking that name is an insult to everyone who carried Apple. 
    Given that Jobs hand-selected the guy, this seems false at its face.

    Also "everyone who carried Apple." Who is inside that classification?
    Every day Tim is spitting in the face of the Mac users, the great programmers who made MacOS and great, game changing applications a reality. These are the men and women who carried the Apple through the hard years while Tim was still at Compaq. He also spits in the face of all those customers who believed in the company despite the continuous and relentless onslaught by the press, the finance sector, the naysayers in enterprise IT and telecoms, and Microsoft in particular. Without them, Apple would have been long gone, and you all would have been stuck with not so great products. 

    It is a disgrace how the Mac has been handled under his "leadership". It is a disgrace how he has politicized the company and it will backfire on him spectacularly in the long run.
    ElCapitan is full of shit......
    StrangeDaysbaconstanglolliverTuuborsenyorappleroundaboutnowbrometheusbala1234
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