Survey claims 86 percent of US teens plan to choose iPhone as next smartphone
A newly-published survey of 8,600 U.S. teens found that a higher number than ever, 86 percent, are hoping to make Apple's iPhone their next smartphone.
That percentage -- gauged across 47 states during the fall of 2018 -- ranks against 84 percent last spring, investment firm Piper Jaffray said on Monday. The average age of those surveyed was 15.9, and the average household income $68,300.
The survey didn't comment on the practicality of getting a new iPhone. Apple's cheapest 2018 model is the iPhone XR, which normally starts at $749 -- and while it's possible to lower that cost through trade-ins and other promos, it may be more realistic for teens to buy older hardware like the iPhone 7 or 8.
Elsewhere in the survey, Piper found that Netflix was the most popular source of daily video consumption, coming in at 38 percent. It surpassed YouTube's 33 percent, despite the ubiquity of the free Google platform.
Perhaps signaling the work ahead for Apple TV+, launching this fall, Hulu ranked fourth with just 5 percent, beaten even by cable TV's 16 percent. Netflix was the first streaming video service to become popular, and has firmly established itself worldwide with a mix of third-party content and original shows like "Stranger Things," "Mindhunter," and "Russian Doll."
Apple is preparing its own slate of original TV shows with A-list stars and directors, but has yet to say whether it will offer any third-party material. That may be harder and harder to come by since there's already a plethora of rival services, and Disney+ -- launching around the same time -- will by default have access to titles from ABC, ESPN, Marvel, Pixar, Lucasfilm, and more.
Piper meanwhile found that Snapchat was the top social media platform for teens, favored by 46 percent, followed by Facebook's Instagram at 32 percent. Though popular among adults, Twitter, Facebook, and Pinterest managed just 6, 5, and 1 percent, respectively.
That percentage -- gauged across 47 states during the fall of 2018 -- ranks against 84 percent last spring, investment firm Piper Jaffray said on Monday. The average age of those surveyed was 15.9, and the average household income $68,300.
The survey didn't comment on the practicality of getting a new iPhone. Apple's cheapest 2018 model is the iPhone XR, which normally starts at $749 -- and while it's possible to lower that cost through trade-ins and other promos, it may be more realistic for teens to buy older hardware like the iPhone 7 or 8.
Elsewhere in the survey, Piper found that Netflix was the most popular source of daily video consumption, coming in at 38 percent. It surpassed YouTube's 33 percent, despite the ubiquity of the free Google platform.
Perhaps signaling the work ahead for Apple TV+, launching this fall, Hulu ranked fourth with just 5 percent, beaten even by cable TV's 16 percent. Netflix was the first streaming video service to become popular, and has firmly established itself worldwide with a mix of third-party content and original shows like "Stranger Things," "Mindhunter," and "Russian Doll."
Apple is preparing its own slate of original TV shows with A-list stars and directors, but has yet to say whether it will offer any third-party material. That may be harder and harder to come by since there's already a plethora of rival services, and Disney+ -- launching around the same time -- will by default have access to titles from ABC, ESPN, Marvel, Pixar, Lucasfilm, and more.
Piper meanwhile found that Snapchat was the top social media platform for teens, favored by 46 percent, followed by Facebook's Instagram at 32 percent. Though popular among adults, Twitter, Facebook, and Pinterest managed just 6, 5, and 1 percent, respectively.
Comments
And, I think we will see Apple leveraging that prevalence with other products like Apple Watch, AirPods and a host of services -- starting of course with Apple Music which many of them already have. And, those services will be supported by Family Sharing: for me it is only $5 a month to share my Apple Music subscription.
G O A P P L E !
mm. Yeah, but I bet a certain percentage will be like me & request Mac. Otherwise they can find someone else to sit there.
As to Hulu, they have been a hydra owned by Disney, Fox, Comcast and AT&T. With the Disney/Fox deal the mouse house will have 66% or so of Hulu. It would not surprise me to see Disney buy out Comcast and AT&T to own Hulu and recast it as they want it.
https://forums.appleinsider.com/discussion/comment/3146438/#Comment_3146438
You seemingly have a greater interest in trolling me than discussion. No prob. I learned the drill years ago, I just have a new follower with an agenda.
Yeah, memo to Apple: Don't count on it
... Fixed that for you! (No thank you's needed!)
Actually, kids tend to give their iPhones a much harder workout than their parents with videos, games and such while the old folks are stuck in FaceBook and email. The kids need a more powerful phone with a better screen. The parents will do just fine with the kid's old iPhone 7 that just rolled off of AppleCare+.