Apple teases 'The Morning Show' arriving this fall on Apple TV+
Apple has started to tease 'The Morning Show,' a drama starring Jeniffer Aniston, Reese Witherspoon, and Steve Carell for its upcoming AppleTV+ service starting this fall, hinting at the behind-the-scenes tensions of a fictional television show.
Published to the official Apple TV Twitter account on Monday, the minute-long video is accompanied by a brief teasing text for the show, declaring "The news is only half the story." The tweet name-checks the three stars of the show, as well as advising it will be arriving on Apple TV+ this fall, "only on the Apple TV app."
The tweet also references the Twitter handle for the show itself. On that account, there is a single tweet, showing the same video as the Apple TV account.
The video consists of a sweeping montage of the dressing rooms, control room, and stage of the fictional The Morning Show. The background voiceover is made up of statements by the various characters that will appear in the series, their varying motives, and the potential backstage bickering that could take place.
Picked up by Apple in late 2017, the show is based on CNN correspondent Brian Stelter's novel "Top of the Morning: Inside the Cutthroat World of Morning TV." Two seasons totalling 20 episodes were ordered, with Aniston and Witherspoon co-owning and executive producing the show.
The show is already on its second showrunner, after the first Jay Carson left due to reported "creative differences."
Published to the official Apple TV Twitter account on Monday, the minute-long video is accompanied by a brief teasing text for the show, declaring "The news is only half the story." The tweet name-checks the three stars of the show, as well as advising it will be arriving on Apple TV+ this fall, "only on the Apple TV app."
The tweet also references the Twitter handle for the show itself. On that account, there is a single tweet, showing the same video as the Apple TV account.
The news is only half the story. Catch this sneak peek of @TheMorningShow starring Jennifer Aniston, @ReeseW and @SteveCarell.
Coming to Apple TV+ this fall, only on the Apple TV app: https://t.co/Q0mifiBdMR pic.twitter.com/K90DyPv5Zk— Apple TV (@AppleTV)
The video consists of a sweeping montage of the dressing rooms, control room, and stage of the fictional The Morning Show. The background voiceover is made up of statements by the various characters that will appear in the series, their varying motives, and the potential backstage bickering that could take place.
Picked up by Apple in late 2017, the show is based on CNN correspondent Brian Stelter's novel "Top of the Morning: Inside the Cutthroat World of Morning TV." Two seasons totalling 20 episodes were ordered, with Aniston and Witherspoon co-owning and executive producing the show.
The show is already on its second showrunner, after the first Jay Carson left due to reported "creative differences."
Comments
Always a good sign.
True, considering that there seems to be a lot of Apple-haters who frequent this site - I suppose bitching about Apple is better than watching paint dry?
Looks like melodrama on steroids. Hope the clip is a bait and switch and it isn’t yet another pretentious show demanding we take modern journalists seriously.
I hope it is actually black comedy about how these characters spend their lives lying to themselves about how worthy they are. I might watch that for a couple of episodes.
As always, YMMV. Disagree if you like, your money to spend. I'm not seeing value to me.
As far as I can tell, true investigative journalism is dead. Nowadays it is full of narcissists who write a story based on their own prejudices and without being hampered by the inconvenience of actual knowledge of the issue, before nicking out for some sound bites to give it a veneer of credibility, after heavy editing of course.
It fails as a teaser because you're interest is not piqued at all by the time it concludes. It's flat from start to finish, visually, audibly, and thematically.
And I'm a fanboy...