Apple returns to CES in 2020 with exec scheduled to speak at privacy roundtable
Jane Horvath, Apple's senior director of global privacy, is slated to take part in a privacy-focused roundtable at CES in January, marking the company's first official appearance at the trade show in nearly 30 years.
Apple billboard at CES 2019. | Source: Chris Velazco via Twitter
Horvath will join Facebook VP of Public Policy and Chief Privacy Offer for Policy Erin Egan, Procter & Gamble Company Global Privacy Officer Susan Shook and Federal Trade Commission Commissioner Rebecca Slaughter in an hour-long discussion moderated by Rajeev Chand, Partner and Head of Research at Wing Venture Capital.
The executives are expected to tackle a range of privacy-related topics including building privacy at scale, government regulation and consumer impact of privacy programs, according to an outline of the event posted to the official CES website.
Horvath has worked in her role as Apple's privacy czar since September 2011 but entered the public eye when she attended a so-called "spy summit" to discuss data privacy and mass surveillance issues in 2015. It was around that time that Apple began to ratchet up its rhetoric on privacy in consumer tech. Prior to Apple, Horvath acted as Google's Global Privacy Counsel.
Bloomberg reported on Horvath's planned appearance earlier today.
An Apple executive last took the stage at CES in 1992, when then-CEO John Sculley unveiled the Newton. At the time, the trade show was still being held at its original Chicago venues.
The tech giant has since refrained from participating in CES, at least in an official capacity. Recent years have seen "undercover" employees prowling the grounds in search of new technology and staking out the competition. Previously electing to take part in Apple-friendly gatherings like the Macworld Conference & Expo, the company over the past ten years has relied on its own launch events and annual developers conference to expose consumers to new products and services.
In early 2019, however, Apple did make an appearance of sorts at CES in Las Vegas, plastering a massive billboard on the side of SpringHill Suites by Marriott hotel that overlooks the Las Vegas Convention Center. That ad's message: privacy.
Apple billboard at CES 2019. | Source: Chris Velazco via Twitter
Horvath will join Facebook VP of Public Policy and Chief Privacy Offer for Policy Erin Egan, Procter & Gamble Company Global Privacy Officer Susan Shook and Federal Trade Commission Commissioner Rebecca Slaughter in an hour-long discussion moderated by Rajeev Chand, Partner and Head of Research at Wing Venture Capital.
The executives are expected to tackle a range of privacy-related topics including building privacy at scale, government regulation and consumer impact of privacy programs, according to an outline of the event posted to the official CES website.
Horvath has worked in her role as Apple's privacy czar since September 2011 but entered the public eye when she attended a so-called "spy summit" to discuss data privacy and mass surveillance issues in 2015. It was around that time that Apple began to ratchet up its rhetoric on privacy in consumer tech. Prior to Apple, Horvath acted as Google's Global Privacy Counsel.
Bloomberg reported on Horvath's planned appearance earlier today.
An Apple executive last took the stage at CES in 1992, when then-CEO John Sculley unveiled the Newton. At the time, the trade show was still being held at its original Chicago venues.
The tech giant has since refrained from participating in CES, at least in an official capacity. Recent years have seen "undercover" employees prowling the grounds in search of new technology and staking out the competition. Previously electing to take part in Apple-friendly gatherings like the Macworld Conference & Expo, the company over the past ten years has relied on its own launch events and annual developers conference to expose consumers to new products and services.
In early 2019, however, Apple did make an appearance of sorts at CES in Las Vegas, plastering a massive billboard on the side of SpringHill Suites by Marriott hotel that overlooks the Las Vegas Convention Center. That ad's message: privacy.
Comments
***
It’s good that Apple can use CES as a place to meet with their “competimates” and coordinate on industry practices and standards. But it’s unlikely Apple would ever use CES to announce any new products, which would dilute the impact of any product announcement.
my previous company, the pro electronics maker even exhibited in the Tokyo show for a couple of years.
the internet changed everything. For a few years I was on the board of NYMUG, the New York Mac Users Group, for those of you who are too young to even remember user groups. At our peak, we had 5,400 members, paying $50 a year. We had offices, paid staff, classes, a monthly mag, and received discounts from many businesses, both local, and even worldwide. But the internet killed that too. For a number of years, a small group survived at Apple’s store in the Village in NYC.
And CES, though not what it used to be, is still a show mainly oriented towards making business contacts, sales, and, in the back rooms, showing not ready products to trusted vendors and purchasers. While it says “consumer” in the name, and consumers can attend, it’s not really for consumers.